Monthly Archives: January 2013

DNA Brands Hires Top Beverage Industry Executive to Head up Aggressive Rebranding and Sales Initiatives

Posted: January 29, 2013 at 8:45 am

BOCA RATON, Fla.--(BUSINESS WIRE)--

DNA Brands, Inc. (DNAX) today announced that it has appointed Eric Fowler its new Vice-President of Sales and Marketing. Mr. Fowler, known as a brand builder, will utilize his twenty five years of retail and distributor relationships to position DNA as a prime player in the category.

Darren Marks, President of DNA said, We feel very fortunate to have been able to attract such a seasoned professional with the proven track record that Eric possesses. Mr. Fowler is an experienced leader and manager, well versed in all aspects of the beverage industry and maintains top North American distributor relationships. Marks concluded, Eric has also been responsible for the successful launch of several brands in the functional beverage sector during his tenure with such notable companies such as Southeast-Atlantic Beverage, Hansen Beverage Company (Monster Energy), Rockstar Energy Drink, Jones Soda Company, Arizona Beverage Company, Boo Koo Beverage and most recently at Killer Buzz Energy Drink. We believe that combining Erics distribution and retail relationships with the worlds best tasting energy drink (World Beverage Competition 2012-2013) and super new graphics will result in a huge rebranding success for DNA.

I am excited to be a part of the DNA team and to be given the opportunity to bring the Worlds best tasting energy drink and dynamic new look of the Companys products to a national audience. We believe the new branding and portfolio expansion will meet and exceed consumers demands and expectations in this highly competitive category, said Eric Fowler. Fowler concluded, I am excited about what the future holds for DNA. We expect to deliver functional "great tasting" products and continue seeking innovative new products. We will be aggressively expanding our distribution through a variety of distributor networks and retailers. This is an exciting time for DNA and we look forward to sharing the success with our business partners and investors. I have joined the Company because of my belief that DNA is poised for explosive growth and I look forward to being a part of that future. http://dnaenergydrink.com/DNAenergy/dna2013/dna2013.html

About DNA Brands, Inc.

DNA BRANDS, make DNA Energy Drink, the 2010 and 2012 winner of the best-tasting energy drink at the World Beverage Competition. DNA Energy Drink is a proprietary blend of quality ingredients in several delicious flavors. DNA is a proud sponsor of many action sport teams consisting of top athletes from Motorcross, Surf, Wakeboard and Skateboard, and has received tremendous TV and media coverage. Independent retailers throughout the state sell the DNA Brand products as well as national retailers including Walgreens, Race Trac and Circle K.

For more information about DNA Energy Drink, its athletes and sponsorships, please visit http://www.dnabrandsusa.com or contact:

Darren M. Marks, President, (954) 970 3826 darren@dnabrandsusa.com

Safe Harbor Forward-Looking Statements

To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, future collaboration agreements, the success of the Company's development, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made.

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DNA Brands Hires Top Beverage Industry Executive to Head up Aggressive Rebranding and Sales Initiatives

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DLA Reimburses Trusted Suppliers for SigNature DNA Marking of High-Reliability Electronic Parts

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STONY BROOK, NY--(Marketwire - Jan 28, 2013) - Applied DNA Sciences, Inc. ( OTCBB : APDN ), (Twitter: @APDN), a provider of DNA-based anti-counterfeiting technology and product authentication solutions, today welcomed the announcement by the U.S. Defense Logistics Agency (DLA) that the Agency would subsidize APDN's SigNature DNA marking for defense suppliers who provide designated high-reliability electronics to the Agency.The announcement, published as an "Update" on the DLA Bid Board System (DIBBS) web site on January 24, 2013, also emphasized that "effective immediately, only trusted sources who comply with Deoxyribonucleic Acid marking requirement in DLAD 52.11-9074 are eligible to receive FSC 5962 awards from DLA.There are no exceptions."

The text of the DIBBS announcement, which also appeared on DLA's on line Supplier Information Resource Center (SIRC), explains that the Agency will "reimburse trusted sources who receive awards for the direct costs of the annual DNA marking license that must be obtained from Applied DNA Sciences..."

The announcement also notes that "trusted sources will be reimbursed through a CLIN for 'Contractor DNA Marking' in the award document.Those companies will be reimbursed for one license per year."The acronym 'CLIN' pertains to the DLA Contract Line Item Number system.The "license" to which DLA refers includes the costs for the creation and archiving of an annual mark specific to a single trusted supplier.

Since November 15, 2012, SigNature DNA marking from APDN has been required for use by suppliers who are awarded contracts to provide electronic parts in the FSC 5962 category, a mandate written into the DLAD clause noted above.

The January 24 announcement is the first time that the subsidy and trusted sources details have been released.

Janice Meraglia, Vice President for Government and Military Programs at APDN, said, "By subsidizing the cost of the DNA program to those trusted suppliers who win awards, DLA continues to stand firm in its commitment to our service men and women."

Applied DNA Sciences CEO and President, Dr. James A. Hayward commented:

"DLA has lowered any barrier to compliance with the DNA mandate by implementing subsidized costs and safe procurement through trusted sources. It is a formula that could be powerfully applied to other high-risk categories of parts provided to DLA, and to other government agencies.

"For electronics businesses, the cost/benefit ratio is significantly enhanced. Return-on-DNA-investment will one day be measured in market share recovered by original manufacturers, and in equipment and lives saved from the hazards of counterfeit electronics."

High-risk categories in the military supply can include load-bearing parts like ball-bearings, and other critical parts such as O-rings, fasteners, and brake shoes. These parts are thought to be widely counterfeited.In the commercial sector, fake medical and automotive parts are reported to be common, creating a comparable threat.DLA addressed these issues in a press release on October 31, 2012, stating, in a FAQ about SigNature DNA marking:

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DLA Reimburses Trusted Suppliers for SigNature DNA Marking of High-Reliability Electronic Parts

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Todd Hazelrigg w/ Genome-Superstition – Video

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Todd Hazelrigg w/ Genome-Superstition
Todd Hazelrigg and Genome jamming Stevie Wonder #39;s Superstition at The Spot on Broadway

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Global research team decodes chickpea genome – Video

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Global research team decodes chickpea genome
Global research team decodes chickpea genome In a scientific breakthrough that promises improved grain yields and quality, greater drought tolerance and disease resistance, and enhanced genetic diversity, a global research team has completed high-quality sequencing of not one but ninety genomes of chickpea. Nature Biotechnology, the highest ranked journal in the area of biotechnology, featured the reference genome of the CDC Frontier chickpea variety and genome sequence of 90 cultivated and wild genotypes from 10 different countries, as an online publication on 27 January 2013. The paper provides a map of the structure and functions of the genes that define the chickpea plant. It also reveals clues on how the sequence can be useful to crop improvement for sustainable and resilient food production toward improved livelihoods of smallholder farmers particularly in marginal environments of Asia and sub-Saharan Africa. The research milestone was the result of years of genome analysis by the International Chickpea Genome Sequencing Consortium (ICGSC) led by the International Crops Research Institute for the Semi-Arid Tropics (ICRISAT) headquartered in Hyderabad, Andhra Pradesh India, involving 49 scientists from 23 organizations in 10 countries. Link to full paper on Nature Biotechnology Journal: http://www.nature.com

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Global research team decodes chickpea genome - Video

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It Takes a Genome How a Clash Between Our Genes and Book Review – Video

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It Takes a Genome How a Clash Between Our Genes and Book Review
http://www.qbba.com Human beings have astonishing genetic vulnerabilities. More than half of us will die from complex diseases that trace directly to those vulnerabilities, and the modern world weve created places us at unprecedented risk from them....

By: Teva West

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It Takes a Genome How a Clash Between Our Genes and Book Review - Video

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New Technology and ENCODE Reveals Incredible Genome – Video

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New Technology and ENCODE Reveals Incredible Genome
New Technology Reveals More Genome Complexity http://www.icr.org ENCODE Reveals Incredible Genome Complexity and Function http://www.icr.org

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New Technology and ENCODE Reveals Incredible Genome - Video

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Chickpea genome decoded – Video

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Chickpea genome decoded
In a breakthrough that promises improved grain yields and quality, greater drought and disease resistance and enhanced genetic diversity, a global research team has completed high-quality sequencing of not one but 90 genomes of chickpea. For more log on to http://www.newsx.com Follow NewsX on Facebook at https

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Chickpea genome decoded - Video

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Icrisat-led global team decodes genome sequence of chickpea

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New delhi, Jan 28:

In a major breakthrough, a team of global scientists led by the International Crops Research Institute for the Semi-Arid Tropics (ICRISAT) have decoded the genome sequence of chickpea or chana.

The genome sequencing would help plant breeders develop newer varieties that can yield more and are drought and disease tolerant. The development assumes significance as India is the largest producer, consumer and importer of chickpea.

It will be a boon to small farmers as genome sequencing will play a crucial role in accelerating the development of new and improved varieties, said William Dar, Director-General, ICRISAT. Genome sequencing could help raise the yield potential to about 2 tonnes per hectare from the current 1 t per ha, he said.

About 49 scientists from 23 organisations in 10 countries, including the Indian Council of Agriculture Research, collaborated in the genome analysis. The Hyderabad-based ICRISAT led the International Chickpea Genome Sequencing Consortium that sequenced 90 chikpea genomes. The University of California-Davis, BGI-Shenzen and research partners in countries such as Canada, Australia and Germany collaborated in the genome analysis.

An estimated 28,269 genes of chickpea were identified during the project that last for more than two years, said Rajeev Varshney, leader of the chickpea genome sequencing consortium.

Varshney said the sequencing would help reduce the time to breed new chick pea varieties as plant breeders would now have access to genes with the required traits. Currently, it takes four to eight years to breed a new chickpea variety.

Chick pea is mainly grown by small and marginal farmers. Any breakthrough in research through new varieties would help farmers realise better incomes, said Ashish Bahuguna, Agriculture Secretary.

Chickpea is the second largest pulse crop in the world, grown in about 11.5 million hectares. The highly nutritious crop is grown mostly by poor farmers and in dry areas. Besides India, chana is also is grown in a number of African countries including Ethiopia, Tanzania and Kenya. It is also an important component of the pulse industry in Australia, Canada and the US.

Vishwanath.kulkarni@thehindu.co.in

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Icrisat-led global team decodes genome sequence of chickpea

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Global team led by ICRISAT scientists decode genome sequence of chana

Posted: at 8:44 am

New delhi, Jan 28:

In a major breakthrough, a team of global scientists led by the International Crops Research Institute for the Semi-Arid Tropics (ICRISAT) have decoded the genome sequence of chickpea or chana.

The genome sequencing would help plant breeders develop newer varieties that can yield more and are drought and disease tolerant. The development assumes significance as India is the largest producer, consumer and importer of chickpea.

It will be a boon to small farmers as genome sequencing will play a crucial role in accelerating the development of new and improved varieties, said William Dar, Director-General, ICRISAT. Genome sequencing could help raise the yield potential to about 2 tonnes per hectare from the current 1 t per ha, he said.

About 49 scientists from 23 organisations in 10 countries, including the Indian Council of Agriculture Research, collaborated in the genome analysis. The Hyderabad-based ICRISAT led the International Chickpea Genome Sequencing Consortium that sequenced 90 chikpea genomes. The University of California-Davis, BGI-Shenzen and research partners in countries such as Canada, Australia and Germany collaborated in the genome analysis.

An estimated 28,269 genes of chickpea were identified during the project that last for more than two years, said Rajeev Varshney, leader of the chickpea genome sequencing consortium.

Varshney said the sequencing would help reduce the time to breed new chick pea varieties as plant breeders would now have access to genes with the required traits. Currently, it takes four to eight years to breed a new chickpea variety.

Chick pea is mainly grown by small and marginal farmers. Any breakthrough in research through new varieties would help farmers realise better incomes, said Ashish Bahuguna, Agriculture Secretary.

Chickpea is the second largest pulse crop in the world, grown in about 11.5 million hectares. The highly nutritious crop is grown mostly by poor farmers and in dry areas. Besides India, chana is also is grown in a number of African countries including Ethiopia, Tanzania and Kenya. It is also an important component of the pulse industry in Australia, Canada and the US.

Vishwanath.kulkarni@thehindu.co.in

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Global team led by ICRISAT scientists decode genome sequence of chana

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Sophisticated Genome Biology in the Tiny Fruit Fly

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The fruit fly Drosophila has long been one of the workhorses of genetics and developmental biology. But for many genomic studies, fruit flies have had one big disadvantage: their small size.

As sequencing has become more sophisticated, experiments that were not possible in the fly just a few years ago, such as analyzing gene expression changes in a few cells, are now quite possible, says Don Fox, an Assistant Professor in the Department of Pharmacology and Cancer Biology.

Fox is taking advantage of that new potential to investigate two separate but partially overlapping areas of study. First of all, he wants to know which genes spring into action when tissues get injured and how that changes as flies advance into old age. Second, his lab is preoccupied with cells in the fly gut that are particularly prone to duplicating their genomes, forming genomically unstable polyploid cells similar to those that turn up in many human cancers. Fox wants to know exactly what it is that makes those cells unstable.

He is using sequencing approaches both to characterizethosepolyploidgenomesandto explore gene expression changes over time, with data generated in the IGSPs Genome Sequencing & Analysis Core Resource. Fortunately for Fox who arrived at Duke a year ago well-versed in genetics and cell biology and just beginning to tackle questions on a genomic scale his new lab is positioned right across the hallway from his colleague and long-time IGSP member Dave MacAlpine.

MacAlpine and his team are experts in genome biology,havingplayed animportantrolein modENCODE, an effort to classify all of the regulatory elements in the fly genome. The MacAlpine and Fox labs meet weekly in what is a mutually beneficial collaborative arrangement; Fox gains support in genomics and bioinformatics while MacAlpine gainssupportinmovingfromapproachesin Drosophila cell lines to those in whole fruit flies.

Its allowed my lab to be kind of fearless, Fox says. We can take on these bioinformatics-heavy experiments, which can easily be overwhelming. When I was contemplating where to start a lab, that opportunity for collaboration at Duke was a huge selling point.

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Sophisticated Genome Biology in the Tiny Fruit Fly

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