Liberty University senior Keri Cook has been named Student of the Year by PRWeek. <\/p>\n
(PRWEB) March 02, 2012 <\/p>\n
Cook was one of five finalists for the award, presented at the annual PRWeek Awards in New York City on Thursday, March 1. She receives $5,000 and a paid internship at Hill & Knowlton, a leading communications services firm with national and global clients. <\/p>\n
Cook will be featured in the April issue of PRWeek. <\/p>\n
To enter the contest, each participant devised a public relations campaign to showcase the technological innovation of Ford Motor Company. At Liberty, the contest was a requirement for students in Dr. Angela Widgeons public relations strategy class. <\/p>\n
\"Students had to put together an Integrated Marketing Communication campaign to promote Fords SYNC (voice recognition) technology, said Widgeon. Students conducted secondary and primary research, developed a strategic message for the campaign, created original public relations and advertising samples, proposed a media plan, budget and measures of success. <\/p>\n
PRWeek chose five finalists, who presented their campaigns in front of an expert panel on Jan. 24 in New York City. The competition consisted of three parts: a public relations plan, a response to a crisis communication situation and a media pitch. The judges chose two finalists and Cook learned she was the winner during an awards dinner on Thursday night. <\/p>\n
Its a big honor representing Liberty University in this way, Cook said. The judges know our name now. People at the agencies that I talked to think well of our school. <\/p>\n
She said winning the award encouraged her even more to pursue a public relations career. <\/p>\n
I feel really encouraged in Gods direction, that this is the path Im supposed to be on career-wise, she said. <\/p>\n<\/p>\n
Link: Liberty University senior Keri Cook has been named Student of the Year by PRWeek. Continue reading
\nLiberty University Student wins PRWeek Student of the Year Award<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"