Melbourne-based independent communications consultancy Three Wise Men has targeted the illegal rhino horn trade in a print campaign running in Vietnamese publications which aim to educate wealthy Vietnamese on the dangers of using rhino horn as medicine. <\/p>\n
The campaign features images of dead rhinos set beside images of Vietnamese using the horn material as a medicine, with long copy detailing how rhino horn is poisonous if ingested. <\/p>\n
The campaign was translated into Vietnamese to appear in local publications and, according to the agency, has created widespread discussion on using rhino horn as medicine. <\/p>\n
Three Wise Men launched in August last year and was founded by former Grey Melbourne general manager Randal Glennon and creative director Nigel Dawson. <\/p>\n
The illegal trade in rhino horn to feed the egos of wealthy Vietnamese is decimating the rhino population in Africa. Poachers killed 83 rhinos in 2008; by 2014 that number had escalated to 1215. Vietnamese businessmen give rhino horn to impress; mothers use it in the erroneous belief that it has medicinal value. <\/p>\n
Three Wise Mens campaign was translated into Vietnamese to appear in local publications. It has created widespread comment and caused many people to rethink their behaviour. <\/p>\n
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\nThree Wise Men target illegal rhino horn trade in Vietnam with print campaign<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"