{"id":238057,"date":"2020-07-15T22:05:42","date_gmt":"2020-07-16T02:05:42","guid":{"rendered":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/microsoft-backs-a-start-up-looking-to-challenge-google-in-the-edtech-market-cnbc\/"},"modified":"2020-07-15T22:05:42","modified_gmt":"2020-07-16T02:05:42","slug":"microsoft-backs-a-start-up-looking-to-challenge-google-in-the-edtech-market-cnbc","status":"publish","type":"post","link":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/google\/microsoft-backs-a-start-up-looking-to-challenge-google-in-the-edtech-market-cnbc\/","title":{"rendered":"Microsoft backs a start-up looking to challenge Google in the &#8216;edtech&#8217; market &#8211; CNBC"},"content":{"rendered":"<p><p>The Kano PC, built by London-based startup Kano in partnership with Microsoft.<\/p>\n<p>Kano<\/p>\n<p>Microsoft is betting that a British computing start-up can take on Google in the educational technology industry, which has thrived during the coronavirus pandemic.<\/p>\n<p>London-headquartered Kano, which is focused on teaching kids how to code, raised more than $1 million in an investment from Microsoft, with the tech giant taking a minority stake. The company has raised a total of about $45.5 million to date from investors including Salesforce CEO Marc Benioff.<\/p>\n<p>The deal, announced Tuesday, expands on an existing partnership with Microsoft on Kano's bright orange Windows-powered PC. It also sees Kano join the ranks of large IT players like Lenovo and Dell in obtaining original equipment manufacturer licensing from Microsoft.<\/p>\n<p>That means Kano is now able to ship its PCs with Windows 10 Pro  a premium version of Microsoft's operating system  toschools and has also formed a co-selling agreement with Microsoft.<\/p>\n<p>Kano has received a tender from the Japanese government to sell 3 million of its devices in the country and is in talks to sell thousands of units in the United Arab Emirates. The firm's PC retails at $299, cheaper than Microsoft's Surface Go hybrid PC and on par with some of Google's cheaper Chromebook computers.<\/p>\n<p>It comes as demand for educational technology, or \"edtech,\" has surged amid the Covid-19 outbreak. Lockdowns across the world caused nationwide school closures in 190 countries at the peak of the pandemic in mid-April, impacting 90% of the world's pupils.<\/p>\n<p>Meanwhile, the global PC market has recently returned to growth after suffering its worst decline in sales since 2013. According to Gartner, worldwide PC shipments grew 2.8% in the second quarter, as demand for laptops and tablets increased and vendors recovered from coronavirus-related supply chain disruptions.<\/p>\n<p>Kano started out in 2013 as a venture aimed at teaching kids how to build their own computers and code. It gained traction selling easy-to-build computer kits based on compact Raspberry Pi circuit boards that came with the open-source Linux operating system.<\/p>\n<p>While it hasn't retired the Raspberry Pi kits altogether, CEO and co-founder Alex Klein told CNBC that the company has increased investment into the PC it built in partnership with Microsoft.<\/p>\n<p>Klein said the Linux-based computers created an \"accessibility barrier\" for some users but stressed his firm hasn't forgotten the \"punk rock spirit\" it embraced in its early days of existence.<\/p>\n<p>A big part of the deal, Klein said, is helping his company compete with Google in the multi-billion dollar educational computing market.<\/p>\n<p>Google's Chromebooks have swiftly become the top-selling computers in U.S. schools over the years. In 2018, they made up 60% of all laptops and tablets in K-12 classrooms, up from just 5% in 2012, according to data from consulting firm Futuresource. Microsoft accounted for 22% of the market in 2018, while Apple trailed behind on 18%.<\/p>\n<p>\"We shouldn't be putting Chromebooks in the hands of kids,\" Klein said, referring to a warning from international non-profit Electronic Frontier Foundation that the devices enable spying on students. \"They're catching your data all the time.\"<\/p>\n<p>For its part, Google has said it's committed to maintaining students' privacy and doesn't use their data for advertising purposes.<\/p>\n<p>Speaking about Kano's deeper ties with Microsoft, Klein said he was \"inspired\" by Microsoft CEO Satya Nadella's commitment to open-source technology. In recent years, the tech giant has bought the software development platform GitHub and built its Edge browser based on source code from Google's open-source Chromium project.<\/p>\n<p>As well as PCs, Kano also sells motion-sensing coding kits based on AT&T-owned Warners Bros' \"Harry Potter\" franchise and Disney's \"Star Wars\" series. Once assembled, the devices allow users to create code and interact with Kano's software.<\/p>\n<p>But Kano has yet to turn a profit. It racked up losses of 11 million in the 12 months to March 2018. The start-up also laid off around 15 employees late last year, though Klein says it hasn't had to make any redundancies or furloughs during the coronavirus pandemic.<\/p>\n<p><!-- Auto Generated --><\/p>\n<p>More: <\/p>\n<p><a target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"https:\/\/www.cnbc.com\/2020\/07\/14\/kano-microsoft-backs-start-up-looking-to-challenge-google-in-edtech.html\" title=\"Microsoft backs a start-up looking to challenge Google in the 'edtech' market - CNBC\">Microsoft backs a start-up looking to challenge Google in the 'edtech' market - CNBC<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p> The Kano PC, built by London-based startup Kano in partnership with Microsoft. Kano Microsoft is betting that a British computing start-up can take on Google in the educational technology industry, which has thrived during the coronavirus pandemic <a href=\"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/google\/microsoft-backs-a-start-up-looking-to-challenge-google-in-the-edtech-market-cnbc\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[345634],"tags":[],"class_list":["post-238057","post","type-post","status-publish","format-standard","hentry","category-google"],"_links":{"self":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts\/238057"}],"collection":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/comments?post=238057"}],"version-history":[{"count":0,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts\/238057\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/media?parent=238057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/categories?post=238057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/tags?post=238057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}