Panellists speaking on the Online Casino: Big in Japan? panel during the CasinoBeats Malta Digital summit agreed that Japan boasts some of the global gaming industrys most valuable players.<\/p>\n
Andrea Bellazza, VP of EU and Asia Pacific at KaFe Rock, argued that although Japanese players may be more difficult to acquire, they are also worth the extra effort.<\/p>\n
He commented: I cant give specific numbers but I will tell you that for sure their lifetime value is higher than American players.<\/p>\n
These players are a lot harder to get and you have to put in more effort and more focus but it is definitely worth it because of the amount they spend.<\/p>\n
This is a lot more than we are used to especially in Europe. I would say it is one of the most high-value players there is.<\/p>\n
Robin Reed, CEO of Ichiban Ventures, agreed with Bellazzas estimation, adding that he had seen lifetime value figures of upwards of 2,000 ($2257) per player from some of the Japanese markets biggest competitors.<\/p>\n
Reed only expects this number to rise in the future. Japan is still a relatively new market, he commented.<\/p>\n
Its only in the past four to five years that online casino has really penetrated the market, so I think the numbers youre seeing now are likely to go up.<\/p>\n
<\/p>\n
Continue reading here: <\/p>\n
CasinoBeats Malta Digital panel: What is the value of Japans online casino players? - Gambling Insider - In-depth Analysis for the Gaming Industry<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Panellists speaking on the Online Casino: Big in Japan? panel during the CasinoBeats Malta Digital summit agreed that Japan boasts some of the global gaming industrys most valuable players. Continue reading