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ADVERTISEMENT<\/p>\n
Google has published the first in what will be a series of blog posts dedicated to SEO case studies.<\/p>\n
The aim of this series is to share success stories that demonstrate the value of SEO.<\/p>\n
Google says the intended audience for these case studies are people who may need some extra convincing that SEO is a good investment.<\/p>\n
We want people to hear about these success stories, so were starting a new blog post series that features case studies.<\/p>\n
They may, for example, help with convincing a boss boss that investing in SEO or implementing structured data can be good for the business.<\/p>\n
Googles inaugural blog post in this series focuses on the basics of investing in SEO and how it has been utilized to help a company.<\/p>\n
The first case study in this series was shared by none other than Googles Gary Illyes.<\/p>\n
Illyes spoke to an SEO manager named Moon Tae Sung following a presentation at a Google Webmaster Conference in Seoul.<\/p>\n
Tae Sung manages SEO for Saramin, which is one of the largest job platforms in Korea.<\/p>\n
Saramin offers services such as:<\/p>\n
People go to Saramins site to look for jobs, submit applications, and access information related to job searches.<\/p>\n
Saramins SEO efforts date back to 2015 using nothing but Google Search Console.<\/p>\n
An entire year was dedicated to finding and fixing crawling errors identified by Search Console.<\/p>\n
This alone lead to a 15% increase in organic search traffic.<\/p>\n
Satisfied with their early success, Saramin decided to invest more into SEO.<\/p>\n
The next step in the process was studying the Google Search developers guide and help center articles.<\/p>\n
Illyes acknowledges that SEO is a process that may take time to bear fruit.<\/p>\n
To that end, Saramin focused on implementing gradual changes such as:<\/p>\n
This process of making these changes also involved the use of additional Google tools.<\/p>\n
Saramin relied on the Structured Data Testing Tool, Mobile Friendly Test, AMP Test, and PageSpeed Insights.<\/p>\n
Eventually, the errors in Search Consoles Index Coverage report turned from red to green.<\/p>\n
Even more than, Saramin saw an accelerated increase in organic traffic.<\/p>\n
The incremental changes reached a tipping point and the traffic continued to rise at a more remarkable speed.<\/p>\n
In the peak hiring season of September 2019, traffic doubled compared to the previous year.<\/p>\n
Along with the increase in organic traffic, the quality of traffic also went up.<\/p>\n
Saramin achieved a 93% increase in the number of new sign ups and a 9% increase in conversions.<\/p>\n
The work doesnt end there, however, as Saramins SEO manager says this is only the beginning of our story.<\/p>\n
If you have an interesting case study you want to share, and potentially get featured in an upcoming blog post, Google is accepting submissions.<\/p>\n
You can contribute a case study by signing up for a Google Webmaster Conference near you and submitting a talk proposal.<\/p>\n
Source: Google Webmaster Central Blog<\/p>\n
<\/p>\n
Read more here:<\/p>\n
Google Launches a Series of Blog Posts Highlighting the Value of SEO - Search Engine Journal<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" ' ); h3_html = ''+cat_head_params.sponsor.headline+''; cta = ''+cat_head_params.cta_text.text+'' atext = ' '+cat_head_params.sponsor_text+' ADVERTISEMENT Google has published the first in what will be a series of blog posts dedicated to SEO case studies. The aim of this series is to share success stories that demonstrate the value of SEO Continue reading