BetMGM is aiming to boost customer acquisition through its Yahoo Sports partnership by tying the products together more seamlessly.<\/p>\n
That means introducing a single wallet and single account across Yahoo Fantasy and BetMGM to ease cross-sell.<\/p>\n
At present, customers for the so-called Yahoo Sportsbook in New Jersey are redirected to BetMGM and asked to create a new account.<\/p>\n
That lack of a single wallet was a key reason some analysts suggested Yahoo players wouldnt convert as readily as FanDuels and DraftKings players.<\/p>\n
A full shared wallet is still a ways off and pending regulatory approval, but thats the ultimate goal, GVC said. GVC is the co-parent of BetMGM operator Roar Digital.<\/p>\n
Were looking for the deepest integration possible that fits our respective licensing statuses, said Adam Greenblatt, CEO of Roar.<\/p>\n
Beyond just Yahoo Fantasy players, BetMGM is eyeing closer integration with Yahoo Sports and its 64 million monthly unique viewers.<\/p>\n
The agreement with Yahoo Sports represents a significant step forward, said GVC in its FY19 earnings call.<\/p>\n
The improved Yahoo integration is one of several customer acquisition strategies laid out today by GVC. The firm is also planning to integrate BetMGM with MGMs M life rewards system in April.<\/p>\n
It means visitors to MGMs nine Las Vegas properties will be incentivized to download the BetMGM app and place a wager.<\/p>\n
That could reach roughly 7 million visitors annually, with MGM properties accounting for 45% of rooms of the Las Vegas strip.<\/p>\n
When those customers return to their home state, we can continue to market to them and they can become loyal customers, said Shay Segev, GVCs COO.<\/p>\n
Segev said GVCs extensive experience would help the process with omnichannel operations in the UK in its Coral and Ladbrokes shops.<\/p>\n
In Q4, Roar said it started to see the benefit of an established management team, efficient marketing and its proprietary tech.<\/p>\n
Total gross gaming revenue was up 55% in Q4, while digital gross gaming revenue (68% of the mix) was up 137%. Similar growth was seen in New Jersey.<\/p>\n
GVC results presentation<\/p>\n
GVC was bullish on Roars prospects for 2020, saying it would be live in at least 11 states, equivalent to circa 20% of the US population.<\/p>\n
That could include launches in Colorado, New Mexico, Pennsylvania, Michigan and Tennessee.<\/p>\n
In fact, GVC said the launch in Michigan was imminent, with self-service betting terminals already being installed in the MGM Grand in Detroit in preparation for March Madness betting.<\/p>\n
GVC took a $16 million loss from its share of the JVs 2019 result.That equates to a total loss of $32 million for the JV as a whole.<\/p>\n
The operator also warned of a greater loss in 2020, equivalent to $26 million-$38 million per parent.<\/p>\n
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BetMGM To Boost Yahoo Sports Cross-Sell With Shared Wallet - Legal Sports Report<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" BetMGM is aiming to boost customer acquisition through its Yahoo Sports partnership by tying the products together more seamlessly. That means introducing a single wallet and single account across Yahoo Fantasy and BetMGM to ease cross-sell Continue reading