Twitter Inc (NYSE: TWTR) has admittedthat ittemporarily allowed ad targeting with sensitive termssuch as \"neo-Nazi,\" white supremacist and anti-gay, accordingThe Verge.<\/p>\n
In the BBCs latest keyword targeting test on Twitter, the news organization said it was ableadvertise to people using terms like \"neo-Nazi.\"<\/p>\n
The social media platform later apologized for the errorand fixed it.<\/p>\n
Twitter has specific policies related tokeyword targeting, which exist to protect the public conversation. Preventative measures include banning certain sensitive or discriminatory terms, which we update on a continuous basis, Twitter said in a statement to The Verge.<\/p>\n
\"We continue to enforce our ads policies, including restricting the promotion of content in a wide range of areas, including inappropriate content targeting minors.\"<\/p>\n
Thepolicies of social media platforms on targeting have sparked several debates in recent years.<\/p>\n
Facebook, Inc. (NASDAQ: FB) in 2019 revised its ads policies to stop advertisers from excluding certain users on the basis of race and other categories protected by federal law.<\/p>\n
The Guardian reported in 2018 that advertisers could use Facebook to target users based on their sensitive interests.<\/p>\n
The stock was down 1.11% at $33.81 at the time of publication Friday.<\/p>\n
2020 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.<\/p>\n
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'Error' Temporarily Allowed Ads To Target Sensitive Terms On Twitter - Benzinga<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Twitter Inc (NYSE: TWTR) has admittedthat ittemporarily allowed ad targeting with sensitive termssuch as \"neo-Nazi,\" white supremacist and anti-gay, accordingThe Verge. In the BBCs latest keyword targeting test on Twitter, the news organization said it was ableadvertise to people using terms like \"neo-Nazi.\" The social media platform later apologized for the errorand fixed it. Continue reading