{"id":203814,"date":"2017-07-05T23:08:15","date_gmt":"2017-07-06T03:08:15","guid":{"rendered":"http:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/oakland-overflowing-with-beer-gardens-san-francisco-chronicle\/"},"modified":"2017-07-05T23:08:15","modified_gmt":"2017-07-06T03:08:15","slug":"oakland-overflowing-with-beer-gardens-san-francisco-chronicle","status":"publish","type":"post","link":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/zeitgeist-movement\/oakland-overflowing-with-beer-gardens-san-francisco-chronicle\/","title":{"rendered":"Oakland overflowing with beer gardens &#8211; San Francisco Chronicle"},"content":{"rendered":"<p><p>  On a recent weekday in Oakland, only a few hours before the  Temescal neighborhoods post-work crowd found its way to Arthur  Macs Tap & Snack, Walter Pizarro, 36, and his wife, Regina  Chagolla, 31, sat down at a picnic table in the shops beer  garden.<\/p>\n<p>    It isnt the kind of place we look for, but its convenient,    said Chagolla, who admitted that she and her husband prefer the    cozy confines of dive bars. You kind of see these places    popping up everywhere.  <\/p>\n<p>    Fueled by a confluence of economical and cultural factors, beer    gardens are multiplying across Oakland at a dizzying rate,    outpacing most other Bay Area cities. Its a trend mirrored in    Oaklands rise of craft brewers; of the 15 active small beer    manufacturer licenses in the city, all but two have been issued    since 2014. Over a dozen beer gardens now call the city home,    all of which have opened since 2010; however, that number has    doubled in the last 18 months alone  and there are more on the    way.  <\/p>\n<p>    In particular, Temescal has become a hub. Temescal Brewing,    around the corner from Arthur Macs, opened in 2016, and Roses    Taproom, just opened last weekend, is a few blocks north. More    beer gardens are coming, including a     controversial proposal from Golden Road, which is owned by    Anheuser Busch InBev, the worlds largest beer corporation. It,    too, is in Temescal.  <\/p>\n<p>    American beer gardens can be traced back to Germanys    biergartens, which themselves were born of necessity. In the    16th century, when breweries were banned from making beer    during the summer, brewers built cellars in cool areas, often    close to riverbanks, to store their wares for consumption    between May and September. To cool the spaces even more,    breweries planted trees and covered the cellars with gravel.    Tables and chairs soon followed, as did the crowds.  <\/p>\n<p>    Just like those early German pioneers, the Bay Areas modern    beer gardens seem to have tapped into a thirsty audience.  <\/p>\n<p>    Its a trend that isnt new to the Bay Area. Back in 2011,    Biergarten in San Franciscos Hayes Valley was considered a    pioneer in aesthetics for its use of shipping containers.    Zeitgeist has long been a San Francisco destination, and like    Biergarten, still draws crowds on sunny days.  <\/p>\n<p>    In the Bay Area, where dinner and drinks for two at a mid-level    restaurant regularly exceed $100, beer gardens have become a    cheaper, family-friendly alternative. Arthur Macs menu, for    example, is built around $4 pizza slices and $7 beers.  <\/p>\n<p>    The appeal goes beyond value for consumers, according to Joel    DiGiorgio, the owner of Arthur Macs who also had a hand in the    opening of Drakes Dealership in Oakland and Westbrae    Biergarten in Berkeley. He pointed out that many young people    are struggling to find real estate thats relatively affordable    and spacious enough, especially for a growing family.  <\/p>\n<p>    On any given afternoon, the crowd at many Oakland beer gardens    has a smattering of young children with their parents, baby    strollers parked next to pints. For consumers, beer gardens    have become a replacement for dining rooms and backyards,    DiGiorgio said. They no longer have that space they may have    had generations ago.  <\/p>\n<p>                                 Photo: Michael Short, Special                To The Chronicle                               <\/p>\n<p>              A pedestrian passes by on MacArthur Boulevard as              people sit in the sun at Arthur Mac's Tap and Snack              beer garden.            <\/p>\n<p>              A pedestrian passes by on MacArthur Boulevard as              people sit in the sun at Arthur Mac's Tap and Snack              beer garden.            <\/p>\n<p>              A napkin box sits on a picnic table at Arthur Mac's              Tap and Snack beer garden in Oakland.            <\/p>\n<p>              A napkin box sits on a picnic table at Arthur Mac's              Tap and Snack beer garden in Oakland.            <\/p>\n<p>              People sit in the sun at Arthur Mac's Tap and Snack              beer garden in Oakland on June 24, 2017.            <\/p>\n<p>              People sit in the sun at Arthur Mac's Tap and Snack              beer garden in Oakland on June 24, 2017.            <\/p>\n<p>              A dog sits in the sun between tables at Arthur Macs.              The Temescal area has become home to several of              Oaklands growing number of beer gardens, raising              questions over gentrification.            <\/p>\n<p>              A dog sits in the sun between tables at Arthur Macs.              The Temescal area has become home to several of              Oaklands growing number of beer gardens, raising              questions over gentrification.            <\/p>\n<p>              Taps Arthur Mac's Tap and Snack beer garden in              Oakland.            <\/p>\n<p>              Taps Arthur Mac's Tap and Snack beer garden in              Oakland.            <\/p>\n<p>              A beer sits in the counter above a daily pizza on              display at Arthur Mac's Tap and Snack.            <\/p>\n<p>              A beer sits in the counter above a daily pizza on              display at Arthur Mac's Tap and Snack.            <\/p>\n<p>              Children play in a sandbox as parents socialize at              Arthur Mac's Tap and Snack in Oakland.            <\/p>\n<p>              Children play in a sandbox as parents socialize at              Arthur Mac's Tap and Snack in Oakland.            <\/p>\n<p>              Jing Yu, right, chats with her friend Sarah Kleinman              over drinks at Arthur Mac's Tap and Snack beer garden              in Oakland.            <\/p>\n<p>              Jing Yu, right, chats with her friend Sarah Kleinman              over drinks at Arthur Mac's Tap and Snack beer garden              in Oakland.            <\/p>\n<p>              Grace and Rob McGuinness of Oakland sip their beers              at Arthur Mac's Tap and Snack beer garden.            <\/p>\n<p>              Grace and Rob McGuinness of Oakland sip their beers              at Arthur Mac's Tap and Snack beer garden.            <\/p>\n<p>              Sever Henna Papineau delivers slices of pizza to Suz              Sillett, left, and Tamara Ooms at Arthur Mac's in              Oakland.            <\/p>\n<p>              Sever Henna Papineau delivers slices of pizza to Suz              Sillett, left, and Tamara Ooms at Arthur Mac's in              Oakland.            <\/p>\n<p>              Arthur Mac's Tap and Snack beer garden in Oakland.            <\/p>\n<p>              Arthur Mac's Tap and Snack beer garden in Oakland.            <\/p>\n<p>              People sit in the sun at Arthur Mac's Tap and Snack.            <\/p>\n<p>              People sit in the sun at Arthur Mac's Tap and Snack.            <\/p>\n<p>              Oakland overflowing with beer gardens            <\/p>\n<p>    For business owners, Oaklands beer garden market is not yet    viewed as saturated, a fact that continues to spur the rapid    transformation of the citys bar scene. Craft beer is popular    right now, and beer gardens have become a logical,    cost-efficient move for many entrepreneurs hopping on the    trend.  <\/p>\n<p>    Our initial thinking was pretty basic, and I imagine not too    uncommon: rent and construction costs are crazy high, and were    going to spend all our cash on installing a production    brewery, said Sam Gilbert, founder of Temescal Brewing, which    opened last year. So why not turn the parking lot into    pleasant place to hang out, and let good weather and good beer    do the rest?  <\/p>\n<p>    On the corner lot next to Gilberts brewery is a Churchs    Chicken. On the opposite side toward 41st Street is Harmony    Missionary Baptist Church. The beer garden property is    surrounded by fencing and stocked with tables, umbrellas,    cinder blocks and plants  or as Gilbert describes it,    DIY-able stuff. Temescal Brewings construction was driven by    local labor, a Kickstarter campaign and the contributions of a    few artists.  <\/p>\n<p>    That never would have been possible working on an interior    space of the same size, Gilbert said.  <\/p>\n<p>    Up the road, Roses Taproom also reaped the benefits of a    crowdfunding campaign. Its a relatively small operation  a    small, seven-barrel brewhouse capable of producing about 215    gallons per batch twice a week  but the outdoor drinking space    follows a similar design scheme of other setups with wooden    benches and plants.  <\/p>\n<p>    The most common refrain among bar owners is a simple one: With    lower costs, beer gardens are better suited for a tumultuous    industry, despite being subject to the whims of weather.  <\/p>\n<p>      Server Mana Shimamura and general manager Nathan Guarrasi      joke around as they pour beers for customers at Arthur Mac's      Tap and Snack.    <\/p>\n<p>      Server Mana Shimamura and general manager Nathan Guarrasi      joke...    <\/p>\n<p>    Oakland is cheaper. Licenses are cheaper, rent is cheaper and    labor is cheaper, said Thad Vogler, owner of Bar Agricole and    Trou Normand, two cocktail bars in San Francisco, where a Type    47 liquor license, which allows for the sale of hard liquor,    can cost upward of $300,000. Meanwhile, a Type 41 beer and wine    license in Oakland can cost $3,000 to $5,000.  <\/p>\n<p>    Its difficult separating the idea of gentrification from the    beer garden movement. The craft beer industry itself is    overwhelmingly white, especially in the Bay Area. And    neighborhoods like Temescal are still home to Eritrean, Latin    American and Korean restaurants, not to mention the    minority-run doughnut-wielding corner stores.  <\/p>\n<p>    We all have to be aware of it, and we have to make sure we do    what we can to keep people from being displaced, said    DiGiorgio, an Oakland native whose father lives a mile or so    from Arthur Macs. Gentrification became a nasty word when    displacement became a component of it. At its core its just    taking an area of lower income and bringing it and everyone    there up to where its middle income. Thats a good thing.  <\/p>\n<p>    From 5 p.m. until around 10 p.m., bike racks outside of Arthur    Macs and Temescal Brewing slowly fill to capacity, suggesting    a significant customer base from the local community. The    workforce at many beer gardens is overwhelmingly composed of    Oaklanders; three-quarters of the staff at Arthur Macs, for    example, live in the neighborhood. Most walk to work.  <\/p>\n<p>    Its much easier to staff in Oakland as more and more    restaurant workers are settling there, Vogler said.  <\/p>\n<p>    Trends rarely come with a clear indicator of their shelf life,    but when it comes to beer gardens, several proprietors admitted    they can see the boom lasting a few more years, especially in    the East Bay.  <\/p>\n<p>    On a recent Saturday at Temescal Brewing, a group of 20- and    30-year-olds, clad in T-shirts, sunglasses and skinny jeans,    sipped craft beers while posting pictures on Instagram with    captions waxing poetic about the weekends paradisaical    weather. Its a familiar scene scattered across neighborhoods    from Broadway in Uptown to the warehouses of West Oakland, with    no signs of slowing down  at least for now.  <\/p>\n<p>    Theres certainly some novelty to the idea, Gilbert said,    before adding a final thought: Chances are pretty high that    the 101st Bay Area beer garden will jump the shark and folks    will get bored.  <\/p>\n<p>    Justin Phillips is a San Francisco Chronicle staff writer.    Email: <a href=\"mailto:jphillips@sfchronicle.com\">jphillips@sfchronicle.com<\/a>    Twitter: @JustMrPhillips  <\/p>\n<p>    Prominent Oakland Beer Gardens  <\/p>\n<p>    Beer Revolution: 464 Third St. (Opened 2010)  <\/p>\n<p>    Telegraph: 2318 Telegraph Ave (2012)  <\/p>\n<p>    Brotzeit Lokal:1000 Embarcadero (2013)  <\/p>\n<p>    Lost & Found: 2040 Telegraph Ave. (2014)  <\/p>\n<p>    Classic Cars West: 411 26th St. (2015)  <\/p>\n<p>    Drake's Dealership: 2325 Broadway (2015)  <\/p>\n<p>    Temescal Brewing: 4115 Telegraph Ave. (2016)  <\/p>\n<p>    Stay Gold: 2635 San Pablo Ave. (2016)  <\/p>\n<p>    7th Street Cafe: 1612 Seventh St. (2016)  <\/p>\n<p>    Degrees Plato: 4251 MacArthur Blvd. (2017)  <\/p>\n<p>    Arthur Macs: 4006 M.L.K. Jr Way (2017)  <\/p>\n<p>    Old Kan Beer Co.: 95 Linden St. (2017)  <\/p>\n<p>    Roses Taproom: 4930 Telegraph Ave. (2017)  <\/p>\n<p><!-- Auto Generated --><\/p>\n<p>Continued here:<\/p>\n<p><a target=\"_blank\" rel=\"nofollow\" href=\"http:\/\/www.sfchronicle.com\/food\/article\/Oakland-overflowing-with-beer-gardens-11264628.php\" title=\"Oakland overflowing with beer gardens - San Francisco Chronicle\">Oakland overflowing with beer gardens - San Francisco Chronicle<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p> On a recent weekday in Oakland, only a few hours before the Temescal neighborhoods post-work crowd found its way to Arthur Macs Tap &#038; Snack, Walter Pizarro, 36, and his wife, Regina Chagolla, 31, sat down at a picnic table in the shops beer garden. It isnt the kind of place we look for, but its convenient, said Chagolla, who admitted that she and her husband prefer the cozy confines of dive bars. You kind of see these places popping up everywhere <a href=\"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/zeitgeist-movement\/oakland-overflowing-with-beer-gardens-san-francisco-chronicle\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[187735],"tags":[],"class_list":["post-203814","post","type-post","status-publish","format-standard","hentry","category-zeitgeist-movement"],"_links":{"self":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts\/203814"}],"collection":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/comments?post=203814"}],"version-history":[{"count":0,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts\/203814\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/media?parent=203814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/categories?post=203814"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/tags?post=203814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}