{"id":203218,"date":"2017-07-03T08:18:28","date_gmt":"2017-07-03T12:18:28","guid":{"rendered":"http:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/centennial-the-evolution-of-friendly-efficient-hoffmann-automotive-davis-enterprise\/"},"modified":"2017-07-03T08:18:28","modified_gmt":"2017-07-03T12:18:28","slug":"centennial-the-evolution-of-friendly-efficient-hoffmann-automotive-davis-enterprise","status":"publish","type":"post","link":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/evolution\/centennial-the-evolution-of-friendly-efficient-hoffmann-automotive-davis-enterprise\/","title":{"rendered":"Centennial: The evolution of friendly, efficient Hoffmann Automotive &#8211; Davis Enterprise"},"content":{"rendered":"<p><p>    Hoffmann 76 was the last downtown service    station standing when its owners decided it was time to shift    gears.  <\/p>\n<p>    So successful was the repair and maintenance    aspect of Jeff and Rick Hoffmanns business, they often    couldnt find enough space to queue the cars to which they    wereattending.  <\/p>\n<p>    In 2005, the brothers sold their property at    Fifth and G streets, moving to new digs at 2613Second St.    where Hoffmann Automotive was born.  <\/p>\n<p>    The business legacy began in the 1970s when    Davis High graduates Jeff and Rick worked at what once was    known as Ray Moss Union.  <\/p>\n<p>    I was working nights, my wife was at the    university days and we never really saw each other, recalls    Jeff, who with wife Susan was expecting the birth of son    Jason.  <\/p>\n<p>    Then in 1979, Jeff had an opportunity to buy    the place from Ray, explains Rick, who had served six years in    the National Guard and hadnt worked at Moss when his brother    did.  <\/p>\n<p>    No escrow, nothing like that, Jeff says. I    just wrote Ray a check at the dinner table and it was done. It    was a different time.  <\/p>\n<p>    That was 1979. The Union 76 folks had a    mandate called Minuteman Service.  <\/p>\n<p>    (Union) was really, really big on customer    service, customer focus  and we believed it, too, Rick    says.  <\/p>\n<p>    We knew how to treat people, or we thought we    did: Treat them the way youd want to be treated, Jeff    explains. I didnt know (anything) about being in business for    myself. I just knew I liked cars and I had the opportunity to    buy this gas station.  <\/p>\n<p>    Rick concurs: We just did (business) the    common-sense way. We were nice to people, we did things other    places didnt do.  <\/p>\n<p>    Remember getting your oil checked, windows washed, tire    pressure topped off? Long time ago, but   <\/p>\n<p>    To this day, that lets-get-it-right approach    remains evident at Hoffmann Automotive.  <\/p>\n<p>    Nine employees, including Jeffs wife and son    Jason, are on staff.  <\/p>\n<p>    The elements that 26-year-old Jeff Hoffmann    embraced when he took over as one of the youngest 76 dealers in    America are stillin place.  <\/p>\n<p>    Its pretty simple, Rick adds.  <\/p>\n<p>    Oh, and about that policy of being nice to    customers?  <\/p>\n<p>    Rick Hoffmann met his wife Diane the gas    station   <\/p>\n<p>    She kept coming in  kept dropping hints and    dropping hints. She kept trying to ask me out, but I was    oblivious to all this, he remembers.  <\/p>\n<p>    We had a rule: we were nice to everybody and    waited on customers, right? We kept work and play    separate.  <\/p>\n<p>    Finally, Diane had to ask Mr. Nice Guy    out.  <\/p>\n<p>                hoffman old W              <\/p>\n<p>              Bob Isaacs aims to get a hole-in-one in this June              1979 photo to promote a Kiwanis golf tournament. Jeff              Hoffmann shows off the tires to be given to the best              golfer. Enterprise file photo            <\/p>\n<p>                hoffman aerialW              <\/p>\n<p>              An aerial photo shows the site of the Hoffmanns              Union 76 station at Fifth and G streets in downtown              Davis. Courtesy photo            <\/p>\n<p>                HoffmannNewW              <\/p>\n<p>              Rick Hoffmann, left, and his brother Jeff have owned              Hoffmann Automotive since 1979. They moved their              business from Fifth and G streets  where they owned              a Union 76 station for 26 years  to 2613 Second St.              in 2005. Sue Cockrell\/Enterprise photo            <\/p>\n<p><!-- Auto Generated --><\/p>\n<p>Read more: <\/p>\n<p><a target=\"_blank\" rel=\"nofollow\" href=\"http:\/\/www.davisenterprise.com\/local-news\/centennial-the-evolution-of-friendly-efficient-hoffmann-automotive\/\" title=\"Centennial: The evolution of friendly, efficient Hoffmann Automotive - Davis Enterprise\">Centennial: The evolution of friendly, efficient Hoffmann Automotive - Davis Enterprise<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p> Hoffmann 76 was the last downtown service station standing when its owners decided it was time to shift gears. So successful was the repair and maintenance aspect of Jeff and Rick Hoffmanns business, they often couldnt find enough space to queue the cars to which they wereattending.  <a href=\"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/evolution\/centennial-the-evolution-of-friendly-efficient-hoffmann-automotive-davis-enterprise\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[187748],"tags":[],"class_list":["post-203218","post","type-post","status-publish","format-standard","hentry","category-evolution"],"_links":{"self":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts\/203218"}],"collection":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/comments?post=203218"}],"version-history":[{"count":0,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts\/203218\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/media?parent=203218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/categories?post=203218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/tags?post=203218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}