{"id":197930,"date":"2017-06-10T19:09:25","date_gmt":"2017-06-10T23:09:25","guid":{"rendered":"http:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/war-of-the-machines-the-opportunities-in-machine-learning-for-businesses-economic-times\/"},"modified":"2017-06-10T19:09:25","modified_gmt":"2017-06-10T23:09:25","slug":"war-of-the-machines-the-opportunities-in-machine-learning-for-businesses-economic-times","status":"publish","type":"post","link":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/artificial-intelligence\/war-of-the-machines-the-opportunities-in-machine-learning-for-businesses-economic-times\/","title":{"rendered":"War of the machines: The opportunities in machine learning for businesses &#8211; Economic Times"},"content":{"rendered":"<p><p>The theatrical release of James Camerons sci-fi film Terminator  2, featuring Arnold Schwarzenegger as a cyborg with a computer  brain, had a crucial scene deleted. The scene, part of the  extended release of the movie, shows young John Connor and his  mother opening up the head of the cyborg to switch its computer  brain from read only to learning mode. The cyborg  (Schwarzenegger) then picks up human values and mannerisms as the  movie progresses.  <\/p>\n<p>    For movie buffs, the deleted scene is worth seeing for special    effects and also to catch a glimpse of Linda Hamilton (playing    Johns mother Sarah Connor) with her twin sister Leslie playing    her image in a mirror. In the theatrical release, where the    scene is omitted, the cyborg just tells John that its brain is    a neural-net processor, a learning computer, without    mentioning any on\/off options. That was back in 1991. Today, in    2017, a learning computer is much more of a reality.  <\/p>\n<p>    While artificial intelligence (AI) and machine    learning (ML) concepts have been around since the 1940s and    1950s (See ABC of AI, ML and Deep Learning), the availability    of huge amounts of data is making the difference now. A    learning computer does not need to travel back in time  like    in the movie  and many are solving real problems in India. For    example, in healthcare, ML is helping oncologists sift through    huge amounts of cancer cases and suggesting preferred    treatment; in education it is predicting who might drop out of    school; and in fashion it is forecasting colours that can    dominate the next season. Retail, transportation and financial    services have adopted ML in different forms. The learning    switch is turned on in India. Every large organisation was    sitting on data. The cloud is bringing computing power to it    and ML is creating actionable intelligence, says Anil    Bhansali, MD, Microsoft India (R&D) Pvt Ltd.  <\/p>\n<p>    Machine vs machine    A war of machines scenario seems appropriate to discuss it.    Consider this example. In October 2016, K Sandeep Nayak booked    three flight tickets for his wife and children to fly to    Mangaluru from Mumbai during the Christmas holidays two months    later, hoping to get a low fare. He spent Rs 7,500 per ticket.    Later, when he decided to join his family for the trip, just a    day before the journey on December 25, he could book himself    into the same flight at Rs 4,000 only. I wish I could find out    if airfare could fall, says Nayak, an executive director with    Centrum Broking.  <\/p>\n<p>    Actually, there is a way.  <\/p>\n<p>    Today, most airlines follow a sinusoidal graph (S curve) for    pricing tickets, often dictated by an algorithm to maximise    revenues  pushing up prices following buying    behaviour.gregator app Ixigo. It can predict    whether the price of an air ticket on a particular date is    likely to fall. When a customer enters the date of journey, the    app predicts, with more than 80 per cent accuracy, how much the    airfare may drop for the sector on that date  and how the    prices could vary over that period. (Ixigo also has a railway    app that predicts if a rail ticket on a wait list may get    confirmed.)  <\/p>\n<p>        We have a huge data set created by 4 million active users, 50    million sessions per month, Aloke Bajpai, Ixigo  <\/p>\n<p>    Ixigos global peer Kayak is one of the pioneers in fare    prediction. If airfare prediction seems like a    machine-vs-machine scenario, there are more such examples:    programmatic advertising algorithms that compete for    advertising spots, or algorithmic trading applications that    compete to get the best trades in the securities market.  <\/p>\n<p>    Here is something a little more interesting.  <\/p>\n<p>    Arya.ai is a    Mumbaibased startup, founded by Vinay Kumar and Deekshith    Marla, both IIT-Bombay grads. In 2016, Arya.ai was selected by    French innovation agency Paris&Co, from 21 global    companies, for an international innovation award. Kumar still    looks like a college student and moves around Mumbai on his    motorbike. One of the current projects that Arya.ai is working    on involves creating an ML application for selling securities    without letting prices crash. The client, with a mandate to    sell a large block of stock or bonds in the market, wants    Arya.ai to create an algorithm for selling so that it does not    lead to prices of the security dropping.  <\/p>\n<\/p>\n<p>    At the same time, there are ML algorithms as well as human    intelligence trying to buy the security at the lowest price    possible, says Kumar. Algorithmic trading has been around for    a while and brokers with proprietary trading arms often use it    to gain a few seconds advantage. Now research is focused on    whether an ML layer can be built on top of the algo. Can the    machines be allowed to alter the trading algorithm on their own    and what will this mean for the securities markets?  <\/p>\n<p>    Last month, JP Morgan released a report in New York, Big Data    and AI Strategies, with the subhead, Machine Learning and    Alternative Data Approach to Investing  <\/p>\n<p>     Written by Marko Kolanovic and Rajesh    T Krishnamachari, the report suggests that analysts and market    operators need to master ML techniques as usual indicators like    company quarterly reports and GDP growth data will soon be    predicted early by ML programs. It says that just as machines    with ML are able to replace humans for short-term trading    decisions, they can also do better than humans in the medium    term. Machines have the ability to quickly analyse news feeds    and tweets, process earnings statements, scrape websites and    trade on these instantaneously. Back in India, here is another    scenario. Vertoz is a Mumbai-based programmatic advertising    company that works with clients (advertisers) and online media    in placing digital advertising, targeting the advertisements    and bidding for the best spots.  <\/p>\n<p>    We need to find which inventory is good for us, says founder    Ashish Shah, referring to spots on popular media websites. If    we had to do it manually it would be like finding needles in a    haystack. Vertozs programs compete with the likes of Google,    bidding for top slots in global digital media.  <\/p>\n<p>    Man Fridays    While the buzz on big data analytics came first, the focus on    ML has been facilitated by larger players like Google, Intel,    Microsoft and Amazon making off-the-shelf modules available in    India. But, then, some platforms have been around for decades.    Says Shah: Most of our work is based on Java and Python that    are 1980s technologies. We have built our layers on top of    that.  <\/p>\n<p>    Ixigos chief technology officer Rajnish Kumar mentions    Googles TensorFlow and Amazons AWS Machine Learning as    examples of off-the-shelf modules. Microsoft offers its Azure    platform for others to create their own ML offerings. A Google    spokesperson told ET Magazine that in future it expects to    offer non-experts the ability to create and deploy ML modules:    At Google, we have applied deep learning models to many    applications  from image recognition to speech recognition to    machine translation. In our approach a controller neural net    can propose a child model architecture, which can then be    trained and evaluated for quality on a particular task. This is    machine to machine learning.  <\/p>\n<p>     Going forward, we will work on    careful analysis and testing of these machine-generated    architectures to refine our understanding. If we succeed, we    think this can inspire new types of neural nets and make it    possible for non-experts to create neural nets tailored to    their particular needs, allowing machine learning to have a    greater impact on everyone, adds the Google spokesperson.    Google offers some simple applications of ML. CESC Ltd,    Kolkata-based flagship of the RP-Sanjiv Goenka Group, is using    a Google API (application programming interface) which records    the reading of the electrical metre when the numbers are read    out loud. Instead of keying the reading in or taking a photo    of it, the staff can speak into their phone app    chaar-shunyo-teen-paanch (4, 0, 3, 5), says Debashis Roy,    vice-president (information technology ), CESC Ltd.  <\/p>\n<p>    Roy says that when the project started, the app showed only 40%    accuracy, but it is learning to recognise more and more Bengali    dialects as well as Hindi and English. No matter what the    dialect of the staff, the reading can be recorded. We will    launch it fully when we get to 95% accuracy, says Roy.  <\/p>\n<p>    Another Google partner is Pune-based Searce, a 12-year-old    operation led by founder Hardik Parekh, who finds it convenient    to work with Googles APIs as he feels the company almost    embodies the open source or democratic spirit. Parekhs ML    offering HappierHR tries to automate much of the routine HR    operations  right from initial interviews of job applicants    and induction of new employees to creation of their email ids    and leave approvals.  <\/p>\n<p>    Supervisors also get suggestions to give leave to subordinates    on, say, their wedding anniversaries, if there arent any    important meetings scheduled for that day,says Parekh. While    Google, Amazon and Microsoft offer platforms for others to use,    IBM has its own ML suite called Watson, a complete offering at    the premium end of the market for end-users. One of the    earliest projects IBM took up in India was with Manipal    Hospitals in oncology. Manipal was an early adopter: it was    globally the second or the third hospital to adopt it, says    Prashant Pradhan, chief developer advocate for IBM in India and    South Asia.  <\/p>\n<p>    This is how it works. For a medical board on breast cancer, the    Watson program is made a member along with other doctors. Given    a specific case, Watson gives its opinion and preferred    treatment after going through millions of cases that are loaded    on to it. Entire cancer research can run to 50 million pages,    and 40,000 papers are added every year.  <\/p>\n<p>    It is impossible for a doctor to go through all of that. The    ratio of cases to oncologists is 16,000:1, adds Pradhan,    stressing why ML is a great application to use in cancer    treatment. Microsoft, too, has used its ML offerings in Indias    healthcare. In Hyderabad, it has helped LV Prasad Eye Institute    treat avoidable blindness. A second project it has worked on is    helping children who wear glasses.  <\/p>\n<p>    The work started in India has gone global, and LV Prasad Eye    Institute is now part of the Microsoft Intelligent Network for    Eyecare, which includes five other eyecare facilities from    across the world. Microsoft has also studied 50,000 students in    Class X in Chittoor in Andhra Pradesh to predict which ones may    drop out. It allows the schools to send them for counselling.  <\/p>\n<p>    Machine radiologists and bankers    There is enough indication that ML bots or apps can often    deliver better results than humans. Last month, IT services    giant Wipro said it got productivity of 12,000 people out of    1,800 bots (software programs that perform automated tasks).    Automated bots are not quite ML, but are an indicator of what    may come. Rizwan Koita, serial entrepreneur and founder CEO of    Citius Tech, a    healthcare-focused tech company, recalls a conversation with    his niece two months ago. She had qualified to pursue a course    in radiology or anaesthesiology and was seeking my advice. I    had to tell her that in a few years a radiologist may not have    a job, says Koita. He argues that a radiologists job is to    interpret images. Therefore millions of existing images    (X-rays, sonograms, scans) and their interpretations can be fed    into an ML algorithm; it may be a matter of time before a    machine gives better interpretations than a human radiologist.  <\/p>\n<p>    From healthcare to fashion. Mumbai-based designer couple    Shane    and Falguni Peacock have been using IBMs    Watson for a couple of months now. The system helps the duo    go through designs and silhouettes that have been shown at    fashion events across the world over the last decade. They are    using Watson for a project that uses international designs in    Bollywood. Watson predicts colours that may be in vogue six    months from now and warns if certain silhouettes have been    overused in the last couple of years.  <\/p>\n<p>        Watson is able to tell us what colour may be in six months    from now, says Shane Peacock  <\/p>\n<p>    Says Shane: Suppose we want to work on a Mughal theme, we can    feed images of Mughal-era paintings, architectures and colours    into the system, which is able to turn out its unique prints.    It also reproduces Mughal prints created by other human    designers, just for comparison. The designer couple have one    more exciting project for which they are using Watson. A dress    that changes hues according to the time of the day or the mood    of the person wearing it. We can use two colours, say black    and white. The dress can become fully white or fully black or a    combination of black and white. An app on the wearers phone    can control it. The change can happen on the go, while the    dress is worn. You can get into a car in white and come out in    black. In financial services, Kumar of Arya.ai points out that    the loan approval process is an area where he sees a lot of    human effort being bested by machines. In fact, Arya has    implemented a program where an ML app sifts through loan    applications.  <\/p>\n<p>    ICICI Lombard and Birla Sun Life Insurance too have created    bots as the first interface with customers Not to be left    behind, the Indian IT biggies, TCS, Infosys and Wipro, have    their own ML and AI offerings (See Machine Learning in India).    Google announced in March that it will mentor half a dozen AI    startups. A report by Tracxn, a venture capital research    platform, noted that there are at least 300 startups in India    using ML and AI technologies. An opportunity also presents a    threat. Before ML can replace humans in core functions, it will    need humans to create applications. Says Bhansali of Microsoft:    These are still early days: technologies are on trial and    talent is scarce. Ixigo CEO Aloke Bajpai echoes him when he    says there are no trained engineers in AI and ML in India, and    his team is entirely trained in-house.  <\/p>\n<\/p>\n<p>    There is definitely a shortage of talent for AI technologies.    Only 4 per cent of AI professionals in India have worked on    core AI technologies such as deep learning and neural    networks, says Akhilesh Tuteja, partner at KPMG. Bridging the    gap will be key in turning a potential weakness into a    strength.  <\/p>\n<p><!-- Auto Generated --><\/p>\n<p>Visit link: <\/p>\n<p><a target=\"_blank\" rel=\"nofollow\" href=\"http:\/\/economictimes.indiatimes.com\/news\/science\/war-of-the-machine-the-opportunities-in-machine-learning-for-businesses\/articleshow\/59087129.cms\" title=\"War of the machines: The opportunities in machine learning for businesses - Economic Times\">War of the machines: The opportunities in machine learning for businesses - Economic Times<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p> The theatrical release of James Camerons sci-fi film Terminator 2, featuring Arnold Schwarzenegger as a cyborg with a computer brain, had a crucial scene deleted.  <a href=\"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/artificial-intelligence\/war-of-the-machines-the-opportunities-in-machine-learning-for-businesses-economic-times\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[187742],"tags":[],"class_list":["post-197930","post","type-post","status-publish","format-standard","hentry","category-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts\/197930"}],"collection":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/comments?post=197930"}],"version-history":[{"count":0,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts\/197930\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/media?parent=197930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/categories?post=197930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/tags?post=197930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}