{"id":196332,"date":"2017-06-03T12:26:28","date_gmt":"2017-06-03T16:26:28","guid":{"rendered":"http:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/san-francisco-50-years-on-from-the-summer-of-love-the-guardian\/"},"modified":"2017-06-03T12:26:28","modified_gmt":"2017-06-03T16:26:28","slug":"san-francisco-50-years-on-from-the-summer-of-love-the-guardian","status":"publish","type":"post","link":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/zeitgeist-movement\/san-francisco-50-years-on-from-the-summer-of-love-the-guardian\/","title":{"rendered":"San Francisco, 50 years on from the Summer of Love &#8211; The Guardian"},"content":{"rendered":"<p><p>    Californias signature scent of    marijuana permeates the warm air in San Franciscos Buena Vista    Park. Dogs pant and people strip off. The arrival of an early    summer has caught the Haight-Ashbury neighbourhood off guard.    It is a distinctive, blissed-out atmosphere but still an age    away from the drug-fuelled, music-drenched summer of 1967, when    100,000 people converged on the Haight.  <\/p>\n<p>    Back then, people came to embrace a higher consciousness and    obey the Turn on, tune in, drop out message that Timothy    Leary had delivered earlier that year to 30,000 people in    Golden Gate    Park at the Gathering of the Tribes for a Human Be-In.  <\/p>\n<p>    The area quickly became a test-ground for 1960s counterculture,    with the political activists from Berkeley joining the    bohemians of Haight-Ashbury.  <\/p>\n<p>    Comparisons and reflections are expected this year, though, as    San Francisco is busy looking backwards, marking the 50th    anniversary of the Summer of Love, remembering and debating its    legacy. The summer of 1967 was an optimistic, heady time,    following on from the beat generations championing of sexual    liberation and freedom, and the Trips festival in San Francisco the    year before, when 10,000 people watched the Grateful Dead    perform, many of them high on LSD having heeded the festival    flyers words: The audience participates because its more fun    to do so than not.  <\/p>\n<p>    This was a short-lived, peak moment of trippy rock posters and    social activism, cut short by an influx of violent heroin    dealers into the Haight, subsequent overdoses and, eventually,    tourist buses arriving to gawk at the hippies. Come autumn    1967, many of the flower children had decamped to rural    communes and the original pioneers and visionaries were gone.  <\/p>\n<p>    Today, Haight-Ashbury is still a living  if touristy     flashback to that seminal summer, a district of nonconformists,    tie-dye stores and emporiums with names like Little Wing (after    the Jimi Hendrix song) selling fringed waistcoats, anarchist    handbooks and bongs. Distractions boutique declares it has been    keeping Haight-Ashbury strange since 1976, while other stores    mirror the style of the 60s. Theres Rasputin Records, with a    psychedelic sign depicting the Russian mystic in the lotus    position; the Blue Front Caf, advertising itself with a    fantastic giant muscle-bound blue genie; and Hippie Thai, with    its campervan logo and macrobiotic Thai street food. A huge    mural above a fast-food cafe called Burger Urge illustrates the    Summer of Love with Hendrix playing the guitar and Janis Joplin    howling into a microphone. Buskers play harmonicas and Hare    Krishna folk in orange robes tour the streets. You either love    it or hate it.  <\/p>\n<p>    From the open doors of Love on    Haight, a shop on the corner of Masonic and Haight, Jerry    Garcias weathered voice eases out  the shop stereo only ever    plays the music of former residents the Grateful Dead.    Multi-coloured fractals and tie-dye designs cover not only the    walls and ceiling but also the staff. Proprietor Sunshine    Powers, self-proclaimed Queen of Haight Street, is a well-known    local figure and her youthful mop of curly red hair makes her    easy to spot amongst the psychedelic pile-up. Despite not being    part of the original movement (Powers was born in 1980), she is    a keen modern-day promoter of the 1960s message of peace,    community and love.  <\/p>\n<p>    What people forget is that all that hippy stuff  sex and    drugs and music  was just frosting on the cake, says Powers,    her signature green glitter facepaint sparkling. Social    justice, community and healthcare, thats what really mattered.    That was the main drive. This 50th anniversary also gives us    the chance to show the original pioneers that were carrying on    their causes. After all, they may not be around in 10 or 20    years time.  <\/p>\n<p>    Its easy to dismiss the peace and love message as corny and    pass, but Powers is convincing when she speaks of valuing    people over things, and her beliefs are proven later when I    learn of her considerable financial support of Taking it to the    Streets, a charity helping vulnerable homeless youths, of    whom there are many. (This is depressing given the torrent of    wealth pouring into the city from nearby Silicon Valley. If the    Summer of Love set out to end stark inequality in its own    community, it appears to have failed, despite the efforts of    people like Powers.)  <\/p>\n<p>    Back outside, I step over paving slabs painted with large red    love hearts, towards family-owned Guss Community Market. Its motto of local    produce, local farmers, locally here for you lured me inside,    as did the smell of sweet Californian berries mixing with the    soft aroma of baked grains. Every conceivable wholefood is    packed into every available space. The label on a bottle of    organic kombucha, a fermented tea, claims, cringingly,    that its number one ingredient is love and that it hails from    a batch small enough to hug. Psychedelic posters advertising    street-fairs from the past decorate the walls, acting as    reminders that common ecological awareness and vegetarian    lifestyles have been central to this part of California since    the 60s. Organic food and Middle Eastern food, so popular    worldwide today, was sold at the Monterey music festival of    1967, where Hendrix, Jefferson Airplane, the Grateful Dead and    the Mamas & the Papas all played.  <\/p>\n<p>    Outside, posters advertise one of the biggest shows of the    year: the De Young    Museums Summer of Love exhibition (until August 20). I    head there next.  <\/p>\n<p>    De Young is a giant copper-clad museum in the open green spaces    of three-mile-long Golden Gate Park, where goldfinches and    turquoise jays flit between palm and eucalyptus trees. It is a    cool, calming space.  <\/p>\n<p>    In the garden, signs for the Summer of Love exhibition draw    links and contrasts between 1967 and 2017. One reads hippie    1967, hipster 2017, seemingly ignoring the fact that hipsters    emerged as a subculture in the 1940s. Another reads free    clinic 1967, affordable care 2017, reminding us of the    non-judgmental clinic set up in the Haight in 1967, complete    with a bad trip room.  <\/p>\n<p>    Inside, the roar of Jefferson Airplane introduces the    exhibition. In one room, Ben Van Meters double- and    triple-exposed images from the Trips festival are described as    a documentary ... from the point of view of a goldfish in the    Kool-Aid bowl. Fashion-focused rooms show the journey from    uptight girdles and garter belts to loose, free-flowing maxi    dresses and flared trousers. The first bell-bottom jeans, made    in San Francisco at the Levis factory then on Valencia Street,    are displayed. Flared, or boot-cut jeans, we are told, were    originally made to fit over cowboy boots.  <\/p>\n<p>    Today, the Levis store on Market Street, the main downtown    shopping drag , has a rack of Summer of Love clothes inspired    by the companys archive, including a two-tone suede jacket at    $1,200. Its easy for corporations to jump on the Summer of    Love theme, seemingly ignoring key messages about simple    living, inclusion and community. In April, the San Franciso    branch of department store Neiman Marcus held a pop-up called    The Love Boutique, featuring vintage pieces from the 60s    alongside new Balmain, Chloe and Alexander McQueen garments    that cost thousands of dollars.  <\/p>\n<p>    One of the best items in the exhibition, however, is one of the    smallest. Made of goatskin and decorated with silk chain-stitch    embroidery by Haight-Ashbury couturier Linda Gravenites, it is    Janis Joplins exquisite handbag from 1967. Suspended in a    glass case, it looks like new, its red beads still shining.    Joplin told Vogue magazine in 1968 that Gravenites turns them    out slowly and turns them out well and only turns them out for    those she likes.  <\/p>\n<p>    Later, I meet Greg Castillo, a counterculture expert and    associate professor of architecture at Berkeley. He says some    of the legacies of 1967 are more subtle and less dramatic than    sex, drugs and rocknroll. The recycling logo, today one of    the most recognisable in the world, is a direct product of that    era. It was designed in 1970, its spinning, revolving graphic    based on the mandala  a symbol for the cosmos borrowed from    eastern cultures. Its designer, Gary Anderson, has said that    the spirit of the 1960s directly influenced his design.  <\/p>\n<p>    Later, as a sunset turns the Californian sky bubblegum pink, I    walk through Chinatown, making a literary pilgrimage to the    landmark City Lights bookshop and    publishing house. Open until midnight daily, Americas first    all-paperback bookstore has been riding the counterculture wave    since it was founded in 1953 by Lawrence Ferlinghetti, a    veteran of the Bay area now 98 years old. It still publishes    books on social and political issues, as well as the poetry it    is best known for, much of which influenced the local 60s    zeitgeist. Ferlinghetti famously published Allen Ginsbergs    controversial 1955 poem Howl. A poster on the wall today    announces that printers ink is the greatest explosive, while    another reminds us that democracy is not a spectator sport.    City Lights, with its wall of zines, still holds regular    radical events and has held on to its anarchic charm.  <\/p>\n<p>    Back at my hotel, the    Zeppelin, in the theatre district, a couple of blocks from    the alarmingly drug-addled streets of the Tenderloin and the    department stores of Union Square, there is also an air of 67.    The Doors Light my Fire  released in May of that year  is    playing in the lobby and on the wall a giant mural of a    doe-eyed girl with flowers in her hair overlooks the chill-out    area. The staff are disarmingly friendly, too, and a general    air of liberalism dominates.  <\/p>\n<p>    The spirit of the Summer of Love does appear to linger in this    city. Despite the vast and obvious inequalities  which some    say are steadily worsening  San Francisco feels like a    flexible and creative city, somewhere that is still capable of    opening minds.  <\/p>\n<p>    The trip was provided by American Sky (01342 886721. americansky.co.uk), which offers five nights    at the Hotel Zeppelin from 999pp, including flights from    Gatwick with American Airlines and room-only accommodation.  <\/p>\n<p>     For Summer of Love events,    see sftravel.com\/summer-love-2017  <\/p>\n<p><!-- Auto Generated --><\/p>\n<p>More here: <\/p>\n<p><a target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.theguardian.com\/travel\/2017\/jun\/03\/san-francisco-summer-of-love-50th-anniversary-hippy-movement\" title=\"San Francisco, 50 years on from the Summer of Love - The Guardian\">San Francisco, 50 years on from the Summer of Love - The Guardian<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p> Californias signature scent of marijuana permeates the warm air in San Franciscos Buena Vista Park. Dogs pant and people strip off <a href=\"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/zeitgeist-movement\/san-francisco-50-years-on-from-the-summer-of-love-the-guardian\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[187735],"tags":[],"class_list":["post-196332","post","type-post","status-publish","format-standard","hentry","category-zeitgeist-movement"],"_links":{"self":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts\/196332"}],"collection":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/comments?post=196332"}],"version-history":[{"count":0,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts\/196332\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/media?parent=196332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/categories?post=196332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/tags?post=196332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}