{"id":195986,"date":"2017-06-01T22:37:06","date_gmt":"2017-06-02T02:37:06","guid":{"rendered":"http:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/the-supplement-industry-is-devastating-the-environmentcan-algae-fix-it-fast-company\/"},"modified":"2017-06-01T22:37:06","modified_gmt":"2017-06-02T02:37:06","slug":"the-supplement-industry-is-devastating-the-environmentcan-algae-fix-it-fast-company","status":"publish","type":"post","link":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/food-supplements\/the-supplement-industry-is-devastating-the-environmentcan-algae-fix-it-fast-company\/","title":{"rendered":"The Supplement Industry Is Devastating The EnvironmentCan Algae Fix It? &#8211; Fast Company"},"content":{"rendered":"<p><p>      Over the course of the last decade, the U.S. developed an      obsession with omega-3 fatty acids. As study after study      coalesced around the idea that this nutrient, found commonly      in seafood, could alleviate a host of woes from      cardiovascular issues to mental decline, Americans began      popping omega-3 supplements, mostly in the form of fish oil      pills, by the bushel. It       became a multibillion dollar industry.    <\/p>\n<p>      But the scramble to get the (still      debatable) benefits of omega-3s has lead to devastating      overfishing of fish species like menhaden, which are crucial      to the aquatic ecosystem, and has landed       others, like whale sharks, on the endangered species      list. With Americans enthusiasm for omega-3s showing no      signs of cooling, finding an alternative to fish-derived      nutrients became imperative. AndQualitas Health, a      Texas-based nutrition company, has landed on a solution:      algae.    <\/p>\n<p>      Weve      got to be way more creative with how we think about food and      nutrition, and where that comes from. [Photo: Qualitas      Health]Fish oil supplements are produced by treating and      processing mass-caught fish in order to extract the oil that      fills the softgels you can buy at the drugstore. But as      author Paul Greenberg noted in theNew      York Times in 2009, the fish that become fish oil      are the bottom-of-the-food-chain dwellers menhaden. Nearly      every fish a fish eater likes to eat eats menhaden,      Greenberg wrote. Bluefin tuna, striped bass, redfish, and      bluefish are just a few of the diners at the menhaden buffet.      All of these fish are high in omega-3 fatty acids but are      unable themselves to synthesize them. The omega-3s they have      come from menhaden. As more of thesefish disappear      into softgels,the nutritional supply of more      consumer-friendly fish has become threatened.    <\/p>\n<p>      Around       19 million (8% of the total population) adult Americans,      lured by the health benefits, take omega-3 supplements in the      form of fish oil. Its far and away the most commonly      consumed supplement in the country, and its ascent has been      rapid: 8 million more people reported taking omega-3s in 2012      than did in 2007.As the demand for supplements      continues to grow, Qualitas CEOMiguel Calatayud tells      Fast Company, his company is setting out to offer a      plant-based alternative to the fish and krill supplements      currently driving that growth and dominating the market.    <\/p>\n<p>      Eight      million more people reported taking omega-3s in 2012 than did      in 2007. [Photo: Qualitas Health]Qualitas has been      cultivating algae in a 45-acre facility in Imperial, Texas,      since 2012. It recently announced anexpansion to      a100-acre facility in Columbus, New Mexico, in      partnership with the commercial crop production company Green      Stream Farms, which will more than triple Qualitass output.    <\/p>\n<p>      In the companys early days, Qualitas VP of operations      Rebecca White tells Fast Company, it was mainly      about selling the omega-3s from algae as a bulk ingredient,      and doing business-to-business sales. But in March of 2016,      Calatayud came on board as CEO and brought with him years of      experience in the nutrition startup realm, and a vision to      turn commercially grown algae into a viable and       sustainable player in the health and wellness scene.    <\/p>\n<p>      The      whole point is to use as much of the biomass as possible.      [Photo: Qualitas Health]People have the idea that omega-3s      come from fish, but really, theyre getting the nutrients      from algae, White says. Qualitas, through cutting directly      to the source, is capitalizing on a train of thought      thatcultivating this briny plant could help preserve      both ocean ecosystems and human health. As Catharine Arnston,      founder of the supplement company EnergyBits,       told Fast Company just a few months ago: In      10years, [algae] is going to be in everything. Algaes      nutritional profile is hard to argue with: The compact,      sea-smelling plant is packed with protein (around 40%),      vitamin A, vitamin B12, and iron, and, as Qualitas has      already capitalized on, omega-3. Were really trying to      promote a different perspective on algaenot as a science      project, but as an agricultural venture, Calatayud says.      This is a super-crop.    <\/p>\n<p>      In March, Qualitas introduced its inaugural line of omega-3      supplements, called alGeepa, to the Texas retail      chain H-E-B, and plans to scale the availability of its      products to the rest of the U.S. following its production      expansion. And thats not the only part of the supplement      industry its targeting: The company is also working on an      algae-derived protein product, and a fiber supplement      developed from the cell wall. The whole point is to use as      much of the biomass as possible, White says. While       the seafood industry currently has the monopoly on      theomega-3      supplement industry, Qualitas, through scaling up its      operations, is aiming to prove that nutritional elements like      protein and omega-3, which are associated mainly with seafood      and livestock, can come from a source thats entirely      sustainable and vegan.    <\/p>\n<p>      Especially      in the arid climates of Texas and New Mexico, where few crops      grow and livestock is the dominant industry, Qualitass      operations represent a radical reimagining of what the land      can do. [Photo: Qualitas Health]Concurrent to the rise      of fish oil supplements has been a shift in      interesttoward      eating more seafood, which is positioned as a healthier      and more nutrient-packed source of protein than beef or      chicken. But whether delivered in supplement or fillet form,      the health benefits of seafood eventually run up against the      fact that the industry is not sustainable enough to support      the demand for its benefits.    <\/p>\n<p>      While the industry comes to terms with the nutritional value      of the plant, companies like Qualitas are determined to prove      its viability as a large-scale cropand the expansion to the      New Mexico facility is at the forefront of that shift. Weve      got to be way more creative with how we think about food and      nutrition, and where that comes from, White says. A variety      of companies are looking to peas and soy as alternatives to      the protein derived from the climate-change-driving livestock      industry, but algae, White says, is a more sustainable and      efficient option.    <\/p>\n<p>      Especially in the arid climates of Texas and New Mexico,      where few crops grow and livestock is the dominant industry,      Qualitass operations represent a radical reimagining of what      the land can do. A handful of companies like TerraVia and       ADM are using a fermentation process to grow algae in      steel tanks, and while those processes are helping to grow      the industry and pique interest in algae-based products,      whats unique about Qualitas, says Matt Carr, executive      director of the Algae      Biomass Organization, is its progress in growing algae      photosyntheticallyusing just the sun and carbon dioxide,      like just another land-based crop, but doing so in a climate      and region otherwise hostile to agriculture.    <\/p>\n<p>      Because      algae thrives in ocean-like climates, the Qualitas      facilities, while water-intensive, utilize mostly brackish      water. [Photo: Qualitas Health]To grow algaea distinctly      aquatic plantin the middle of the southwestern deserts,      Qualitas dug trenches (which they call raceways, because of      their resemblance to a track) into the land. While other      land-based algae production facilities, like Qualitas New      Mexico facility line their ponds with plastic, Qualitas      Texas farm takes advantage of the regions clay-like soil,      and packs it tightly to form the base of the ponds. One acre      of algae production on Qualitass facilities, White says,      results in around 6,000 pounds of the essential amino acids      found in protein; one acre of pea cultivation, in contrast,      produces around 20 pounds.    <\/p>\n<p>      And because algae thrives in ocean-like climates, the      Qualitas facilities, while water-intensive, utilize mostly      brackishwater. White estimates that each acre of      production requires around five gallons of fresh water, but      thats mostly reserved for staff drinking water and lab use;      all of the water in the ponds is, essentially, sea water.      Qualitass 150 production acres equates to the nearly 45,000      acres of land required to cultivate the same value of peas.    <\/p>\n<p>      Qualitass expansion will put the viability of its model to a      much more rigorous test. If they can demonstrate that their      system works and doesnt crash, and can sustainably produce      commercial algae volumes, well likely see a pretty rapid      uptake of algae as a broader substitute, Carr says.    <\/p>\n<p>      Eillie Anzilotti is an assistant editor for Fast Company's      Ideas section, covering sustainability, social good, and      alternative economies. Previously, she wrote for CityLab.    <\/p>\n<p>       More    <\/p>\n<p><!-- Auto Generated --><\/p>\n<p>Continued here:<\/p>\n<p><a target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.fastcompany.com\/40425399\/the-supplement-industry-is-devastating-the-environment-can-algae-fix-it\" title=\"The Supplement Industry Is Devastating The EnvironmentCan Algae Fix It? - Fast Company\">The Supplement Industry Is Devastating The EnvironmentCan Algae Fix It? - Fast Company<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p> Over the course of the last decade, the U.S. developed an obsession with omega-3 fatty acids. As study after study coalesced around the idea that this nutrient, found commonly in seafood, could alleviate a host of woes from cardiovascular issues to mental decline, Americans began popping omega-3 supplements, mostly in the form of fish oil pills, by the bushel.  <a href=\"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/food-supplements\/the-supplement-industry-is-devastating-the-environmentcan-algae-fix-it-fast-company\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[187737],"tags":[],"class_list":["post-195986","post","type-post","status-publish","format-standard","hentry","category-food-supplements"],"_links":{"self":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts\/195986"}],"collection":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/comments?post=195986"}],"version-history":[{"count":0,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts\/195986\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/media?parent=195986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/categories?post=195986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/tags?post=195986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}