{"id":194217,"date":"2017-05-22T03:43:00","date_gmt":"2017-05-22T07:43:00","guid":{"rendered":"http:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/cannes-2017-alejandro-irritus-virtual-reality-project-is-festivals-true-disrupter-los-angeles-times\/"},"modified":"2017-05-22T03:43:00","modified_gmt":"2017-05-22T07:43:00","slug":"cannes-2017-alejandro-irritus-virtual-reality-project-is-festivals-true-disrupter-los-angeles-times","status":"publish","type":"post","link":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/virtual-reality\/cannes-2017-alejandro-irritus-virtual-reality-project-is-festivals-true-disrupter-los-angeles-times\/","title":{"rendered":"Cannes 2017: Alejandro Irritu&#8217;s virtual reality project is festival&#8217;s true disrupter &#8211; Los Angeles Times"},"content":{"rendered":"<p><p>    Since virtual-reality entertainment began gaining currency    several years ago, two key questions (among many) have emerged:    Will the mainstream film community embrace it? And what form    will that embrace take?  <\/p>\n<p>    The first question is increasingly heading to an emphatic yes.    That point has been underscored over the past few days at the    Cannes Film Festival, where organizers for the first time    invited a VR project to its official selection: a piece by    Alejandro G. Irritu, the Oscar-winning director of Birdman    and The Revenant.  <\/p>\n<p>    Titled Carne y Arena, the project has both Hollywood bona    fides  it is partly funded by the studio heavyweight Legendary Entertainment  and the stamp    of the art house community, for which Cannes is a holy site.  <\/p>\n<p>    Answers to the second question about form, however, remain far    more ambiguous.  <\/p>\n<p>    Installed in an airplane hangar about 20 minutes outside of    town, Carne y Arena tells the story of Latin American    immigrants who are attempting to cross into the United States    via the Arizona desert when they are spotted and caught by U.S.    authorities. Irritu and his frequent cinematography    collaborator Emmanuel Lubezki, who goes by Chivo, located    real people who suffered the torturous journey and had them    reenact it on camera; they then shot their stories with VR's    360-degree sweep and in-your-face urgency.  <\/p>\n<p>      Until you feel it  until you feel what it's like to be 20      years old, not left wing or right wing or any wing  you      can't really talk about it.    <\/p>\n<p>       Alejandro G. Irritu, director of the VR project 'Carne y      Arena'    <\/p>\n<p>    (A version of the piece will come this summer to the Los Angeles County Museum of Art, where    its expected to run for several months, welcoming one museum    patron at a time and making the five to seven people allowed    into the precipitation portion of Rain Room seem like a flash    mob. Carne also will open in a few weeks at the Fondazione    Prada in Milan; the arts institution was a backer as well.)  <\/p>\n<p>    Viewers experience the film in a highly curatorial way. The    piece is flanked by an art installation  on-screen testimony,    a reconstructed holding pen  while the movie itself is a    walking VR piece that allows viewers to wander around the    desert at will (or at least as much as the room, a sand-strewn    space the size of several volleyball courts, allows).  <\/p>\n<p>    Displayed in an Oculus Rift headset, the six-minute piece    begins with a desperate group of immigrants straggling into    sight, led by their \"coyote\" smugglers. But the windswept quiet    is soon jolted by the sight (or heavens-rattling sound) of a    military helicopter. In an instant, the terrain is turned into    a Children of Men-style horror show. As guns are pointed and    orders barked, the immigrants drop to their knees. So too can a    curious viewer, if he or she chooses; the virtue of VR is the    ability to walk up to and around a film's subjects, almost like    one holds an invisibility force field.  <\/p>\n<p>    This is very different from the rhetoric and the politics,    Irritu said in a joint interview with Chivo at the festival    Sunday. Until you feel it  until you feel what it's like to    be 20 years old, not left wing or right wing or any wing     going through something like this, you can't really talk about    it.  <\/p>\n<p>    The subject matter is not new to VR. Border stories have been    explored for years by many of the medium's preeminent    filmmakers (especially the former USC pioneer Nonny de la    Pea), so the air of novelty put forth by those promoting the    project will be met by VR veterans with a measure of    skepticism.   <\/p>\n<p>    What Irritu has done differently is offer a sense of    scope and scale  much like a studio director who adapts the    techniques of an independent filmmaker to a bigger canvas.    There is an almost unprecedented vastness to the desert, which    can seem peaceful until the cavalry arrives and turns it into a    kind of wasteland prison. The use of a comparatively large    budget (undisclosed) and whiz-bang technology (new and changing    by the minute) also offers a level of hyper-realism that would    have been unthinkable to filmmakers working with different    tools or a shallower pocketbook.  <\/p>\n<p>      We came in with two cameras thinking we'd block everything      and then shoot it. And we realized that was very naive.    <\/p>\n<p>       Emmanuel Lubezki, cinematographer    <\/p>\n<p>    Beyond the question of the border story, whether    documentary-style pieces are ideally suited for VR generally    remains to be seen. Dropping a viewer into the action is one of    the chief assets of the medium, making the documentary style a    no-brainer.  <\/p>\n<p>    Whether it also is the most compelling  not to mention the    most commercial  approach is another matter. Given their    resumes, Irritu and Chivo might have seemed likely to press a    fictional narrative  something live-action VR has been sorely    missing  though, when asked, the pair hedged on whether they'd    try that next.  <\/p>\n<p>    Still, the filmmakers seem well disposed to VR from a technical    standpoint, having used 360-degree camera techniques in The    Revenant and Birdman, in which they at once broke cinema's    frame and worked within it. This time around they had no frame    to break, just a cover-every-pixel process they described as    being as vexing as it was liberating.  <\/p>\n<p>    It's a completely different medium. You can't use the tools    weve developed in film for over 100 years, Chivo said. We    came in with two cameras thinking we'd block everything and    then shoot it. And we realized that was very naive.  <\/p>\n<p>    To hear the pair talk with fresh wonderment about the form     the need for new grammar and the obsolescence of old    techniques, the flouting of convention and the different rules    of consumption  is to listen to conversations that many in the    VR community have long had and in a sense moved past.  <\/p>\n<p>    Still, such remarks are noteworthy, offering a glimpse at the    crossover dynamic that occurs when the artistic establishment    in one form begins discovering another, like when rock    musicians first stumbled upon an already thriving world of    hip-hop beats.  <\/p>\n<p>    Hollywood and VR still need to work out cultural differences    too. The notion is highlighted by the unusual layers of    Hollywood bureaucracy around seeing Carne at Cannes, which    clashes with the informality and filmmaker accessibility that    has until now characterized the space.  <\/p>\n<p>    Even the simple matter of what to call these new pieces was    complicated by the number of emails sent to journalists    exhorting them to call Carne an art installation instead of    a film.  <\/p>\n<p>    Certainly the presence of Carne at Cannes makes for a complex    juxtaposition. Much of the Sturm und Drang at    the festival around digital technology has been centered on    Netflix, which with two films in competition has provoked a backlash from French theater    owners and plenty of headlines. But in a way, streaming    services are not the real disrupters. They may upset theater    owners, but they keep intact many of the film industry's    long-standing rules and players. Hollywood in the Netflix age    is doing what it has always done, it has just delivering film    differently.  <\/p>\n<p>    VR, though, upends the game much more significantly, changing    the very way stories are told and  since hardly every    filmmaker is as game as Irritu and Lubezki  who will tell    them too. That is far more anathema to the ideology of Cannes,    which reveres cinema and its masters like few others. This    makes it all the more surprising that festival director Thierry    Frmaux enthusiastically persuaded a skeptical Irritu to    bring the piece here (at least as the filmmaker explained it),    instead of the other way around.  <\/p>\n<p>    If (when?) VR takes off as a storytelling medium, the idea of    people gathering in plush theaters named after French artistic    greats to watch two-hour slices of edited film could seem as    quaint as the masses gathering for the latest Bizet debut.  <\/p>\n<p>    In that regard, Irritu and Chivo are ahead of the curve when    they say that VR could soon become a much bigger part of film    fans' diet.  <\/p>\n<p>    I think it could be less than 10 years when kids look at a    movie on a [traditional] screen and say, You used to watch    things on that? Chivo said.  <\/p>\n<p>    In the meantime, filmmakers are ranging around to match    content and medium.  <\/p>\n<p>    We are using the highest technology to express the stories of    the people treated like the lowest in society, Inarritu said.    It is virtual reality to express a bad reality.\"  <\/p>\n<p>    What other kinds of reality  and whether it needs to be real    at all  still needs to be sussed out. Maybe at future    festivals.  <\/p>\n<p>    See the    most-read stories in Entertainment this hour   <\/p>\n<p>    <a href=\"mailto:steve.zeitchik@latimes.com\">steve.zeitchik@latimes.com<\/a>  <\/p>\n<p>    Twitter: @ZeitchikLAT  <\/p>\n<p>    ALSO  <\/p>\n<p>    Netflix's first movie appears at Cannes, and so    does the controversy  <\/p>\n<p>    Sharing a Coke and memories at Cannes with    Kuberick whisperer Leon Vitali  <\/p>\n<p>    Cannes 2017: The Square director Ruben    Ostlund talks of moral dilemmas as cinematic    experience  <\/p>\n<p><!-- Auto Generated --><\/p>\n<p>Visit link:<\/p>\n<p><a target=\"_blank\" rel=\"nofollow\" href=\"http:\/\/www.latimes.com\/entertainment\/movies\/la-et-mn-cannes-vr-inarritu-20170521-htmlstory.html\" title=\"Cannes 2017: Alejandro Irritu's virtual reality project is festival's true disrupter - Los Angeles Times\">Cannes 2017: Alejandro Irritu's virtual reality project is festival's true disrupter - Los Angeles Times<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p> Since virtual-reality entertainment began gaining currency several years ago, two key questions (among many) have emerged: Will the mainstream film community embrace it?  <a href=\"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/virtual-reality\/cannes-2017-alejandro-irritus-virtual-reality-project-is-festivals-true-disrupter-los-angeles-times\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[187744],"tags":[],"class_list":["post-194217","post","type-post","status-publish","format-standard","hentry","category-virtual-reality"],"_links":{"self":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts\/194217"}],"collection":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/comments?post=194217"}],"version-history":[{"count":0,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts\/194217\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/media?parent=194217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/categories?post=194217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/tags?post=194217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}