{"id":192280,"date":"2017-05-11T12:38:44","date_gmt":"2017-05-11T16:38:44","guid":{"rendered":"http:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/35-years-ago-duran-duran-invents-the-80s-on-rio-diffuser-fm-diffuser-fm\/"},"modified":"2017-05-11T12:38:44","modified_gmt":"2017-05-11T16:38:44","slug":"35-years-ago-duran-duran-invents-the-80s-on-rio-diffuser-fm-diffuser-fm","status":"publish","type":"post","link":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/hedonism\/35-years-ago-duran-duran-invents-the-80s-on-rio-diffuser-fm-diffuser-fm\/","title":{"rendered":"35 Years Ago: Duran Duran Invents the &#8217;80s on &#8216;Rio&#8217; &#8211; Diffuser.fm &#8211; Diffuser.fm"},"content":{"rendered":"<p><p>    Subscribe to     Diffuser.fm on  <\/p>\n<p>    When Duran    Duran convened to record the balance of Rio at    George Martins storied AIR Studios in the    beginning of 1982, they couldnt have known the major leap they    were about to make both in their own career and in pop music as    a whole. The sound and stance the album represented would help    push them toward the worldwide superstardom that came to full    fruition with 1983s Seven and the Ragged Tiger, and    would provide a payoff on the aspirations of the New Romantic    movement in the bargain.  <\/p>\n<p>    The bands self-titled 1981 debut album made them stars in the    U.K. but they had yet to beat a path to the top in America. As    the poster boys for the New Romantic movement that took over    England in 1980-81, they started out by mixing post-punk edge    with German-influenced electronics, glam influences, and a    solid disco-informed groove (early on they cheekily described    their sound as a blend of Chic and    the Sex    Pistols).  <\/p>\n<p>    They also fully embraced the New Romantic anti-punk ethos that    valued aspirational hedonism over gritty anarchismthey wanted    to be pop stars living the high life. But despite having hooks    aplenty, their first album still bore trace elements of their    underground beginnings and lacked a full-on pop production    sheen. It felt more like music for the emerging dance-rock club    culture than the work of a world-beating pop phenomenon.  <\/p>\n<p>    But even before the album was out, Rios first single,    My Own Way (released in late 81) signaled a shift. Its    swooping strings, soaring choruses, and do-or-die production    pointed towards the glittering prize of Duran Durans worldwide    pop-star future, even if an altered version was eventually cut    for the album release.  <\/p>\n<p>    You didnt even need to pull the LP out of its sleeve to get a    whiff of what the band was aiming for on Rio. For the    album cover, Duran Duran enlisted the talents of Patrick Nagel,    sort of an American Alberto Vargas, best known for his glossy    images of women for Playboy magazine. The explosive    colors, sleek lines, and glamour-gal image contrasted sharply    with the starkly framed band shot adorning Duran Durans debut.  <\/p>\n<p>    The inner-sleeve image of the band followed suit. Instead of    the flowing, foppish New Romantic gear they sported on the    first albums cover, the boys presented a sort of    proto-Miami Vice look, nattily attired in    expensive-looking suits and looking better suited for celebrity    hobnobbing than cultish clubbing.  <\/p>\n<p>    And of course, the visuals set up a batch of songs equally    invested with a shiny, stylish flair. Rio is an ode to the    idealized title figure, an aspiring international playboys    dream girl. A guest sax solo from Andy Hamilton added to the    sophisticated Roxy Music vibe, and    the tracks combination of elegant melodic flow and danceable    groove was the mixture that would hit pay dirt for the band.  <\/p>\n<p>    That song and Hungry Like the Wolf solidified this second    phase of Duran Durans evolution and lodged themselves and the    band firmly into the pop pantheon forevermore. A generous    helping of power chords from guitarist Andy Taylor mixes with    John Taylors (no relation) thumb-slapping bass lines and Nick    Rhodes frothy, burbling synths. But Simon Le Bons suave    delivery of his feral, randy lyrics probably did more than    anything to aid in the bands burgeoning sex-symbol status. The    singles Top 5 placement on both the U.K. and U.S. charts    served notice of Duran Durans increased commercial clout as    well.  <\/p>\n<p>    The videos the band made for these tunes had no small role in    establishing Duran Durans new image either. In Hungry Like    the Wolf theyre Indiana Jones-like adventurers in exotic    locales. The Rio video finds them alternately sunning    themselves on a yacht and engaged in beachside antics in    tropical climes, clad in the same sort of well-tailored suits    seen in the album art. Not only did these ubiquitous clips    solidify the bands superheroes-of-hedonism persona, they    changed the game for the entire music video industry.  <\/p>\n<p>    Watch the Video for Rio  <\/p>\n<p>    Subscribe to     Diffuser.fm on  <\/p>\n<p>    But Duran Durans intercontinental stardom had its downside    too. John Taylor was, at least in Le Bons view, leaping a tad    too wholeheartedly into the whole hedonism thing, taking full    advantage of the bands lofty perch to overindulge in every    conceivable way. On one level, its simply whats expected of a    certain sort of rock star, but Le Bon worried that instead of    burning the candle at both ends, Taylor was taking a blowtorch    to the middle and endangering himself in the process. In lieu    of a frank discussion, Le Bon decided to channel his concerns    into the lyrics for Hold Back the Rain, which he actually    slipped under Taylors door after finishing them. Decades    later, Le Bon said Taylor never offered up any response, but if    nothing else, it all ended up in one of Rios most    potent, propulsive tunes.  <\/p>\n<p>    By the albums end, the other side of Duran Durans sound    popped its head up. The records last two tracks were like a    long, wistful sigh following the urgent momentum of the rest of    Rio. The delicate Save a Prayer floats on a bed of    lush bed of synths as its tender, romantic sentiments unfold    into one of the most emotionally impactful ballads in the    entire Duran Duran oeuvre.  <\/p>\n<p>    And on the albums final track, The Chauffeur, the band taps    into something downright transcendent that has nothing to do    with the pursuit of pop perfection but instead speaks to their    credibility as true artistes. Its a poetic, wistful evocation    of romantic yearning riding on a fragile, arty framework.    Rhodes graceful keyboard lines support Le Bons evocative    lyrics in an arrangement thats unconventional without being    inaccessible. The drums dont even enter the scene until    halfway through the track, turning up in time to help propel    the songs long, atmospheric ride-out and achieving a feel    somehow closer to a 60s Godard film than an 80s pop record.  <\/p>\n<p>    Watch the Video for The Chauffeur  <\/p>\n<p>    Subscribe to     Diffuser.fm on  <\/p>\n<p>    But artful detours aside, ultimately, Rio proved that    both Duran Duran and the entire British new wave realm from    which they emerged could be refitted for more pop-friendly    purposes and take over the world in the process.  <\/p>\n<p>    Duran Duran Albums Ranked in Order of    Awesomeness  <\/p>\n<p>    Next: Revisit    Duran Duran's Self-Titled Debut  <\/p>\n<p><!-- Auto Generated --><\/p>\n<p>Link:<\/p>\n<p><a target=\"_blank\" rel=\"nofollow\" href=\"http:\/\/diffuser.fm\/duran-duran-rio-album\/\" title=\"35 Years Ago: Duran Duran Invents the '80s on 'Rio' - Diffuser.fm - Diffuser.fm\">35 Years Ago: Duran Duran Invents the '80s on 'Rio' - Diffuser.fm - Diffuser.fm<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p> Subscribe to Diffuser.fm on When Duran Duran convened to record the balance of Rio at George Martins storied AIR Studios in the beginning of 1982, they couldnt have known the major leap they were about to make both in their own career and in pop music as a whole. The sound and stance the album represented would help push them toward the worldwide superstardom that came to full fruition with 1983s Seven and the Ragged Tiger, and would provide a payoff on the aspirations of the New Romantic movement in the bargain.  <a href=\"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/hedonism\/35-years-ago-duran-duran-invents-the-80s-on-rio-diffuser-fm-diffuser-fm\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[187715],"tags":[],"class_list":["post-192280","post","type-post","status-publish","format-standard","hentry","category-hedonism"],"_links":{"self":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts\/192280"}],"collection":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/comments?post=192280"}],"version-history":[{"count":0,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts\/192280\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/media?parent=192280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/categories?post=192280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/tags?post=192280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}