{"id":191937,"date":"2017-05-09T15:22:21","date_gmt":"2017-05-09T19:22:21","guid":{"rendered":"http:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/why-media-and-technology-are-the-scariest-gods-on-american-gods-nerdist\/"},"modified":"2017-05-09T15:22:21","modified_gmt":"2017-05-09T19:22:21","slug":"why-media-and-technology-are-the-scariest-gods-on-american-gods-nerdist","status":"publish","type":"post","link":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/technology\/why-media-and-technology-are-the-scariest-gods-on-american-gods-nerdist\/","title":{"rendered":"Why Media and Technology are the Scariest Gods on AMERICAN GODS &#8211; Nerdist"},"content":{"rendered":"<p><p>    Whether or not youre familiar with the source material    behindAmerican Gods, something thats    becoming increasingly apparent for both longtime fans and    recent converts alike is that theres a growing storm on the    horizon. A clash between the old world and the new is coming,    and caught right in the middle is none other than Shadow Moon    (Ricky Whittle). Presently, Shadows mysterious employer Mr.    Wednesday (Ian McShane) seems untouchable, but Shadow hasnt    fared so well, as he found himself dangling at the end of a    noose after an encounter with the Technical Boy (Bruce    Langley). If theres anything we can garner from the new gods    weve met thus far, however, its that theyre as persistent as    they are powerful, and once they extend an offer theyre not    going to accept no for an answer, as we see in episode two    when Media (Gillian Anderson) approaches Shadow with her own    sales pitch in The Secret of Spoons.  <\/p>\n<p>    In a sense, Media and Technical Boy are intrinsically, yet    hopelessly linked. Watching a show on a mobile device is more    accurately a means of worshiping both gods in tandem rather    than choosing one over the other, as Media elaborates in    episode two: They sit side by side, ignore each other and give    it up to me. Now they hold a smaller screen in their lap or in    the palm of their hand so they dont get bored watching the big    one. By her own televised admission, Media is disturbed by    Technical Boys more violent methods, but she seems either    unwilling or unable to do more than subtly express her    disappointment, considering that shes likely stuck with him    for the foreseeable future. What shecan do for    Shadow, at least, is to make amends in whatever way she can,    including an offer to glimpse Lucy Ricardos assets.  <\/p>\n<\/p>\n<p>    When the source material was first written, the boundaries of    the so-called new gods were more defined. Technical Boy could    probably best be described as the Internet personified; Media,    the embodiment of television. On their own, media and    technology are ubiquitous; together they serve to mutually    amplify each other as they viefor time and attention.    The lines between media and technology have blurred for even    the most ardent of devotees. After all, we only want the best,    well-equipped devices in order to binge watch our favorite    shows.  <\/p>\n<p>    Therein lies the irony, and the way in which the new gods of    American Godsstrike the viewer as that much more    convicting than they might have if this on-screen adaptation    had been conceived ofat any point within the last 15    years. The book was writtenseveral years before the    advent of Twitter, before social media changed the landscape    for how we watch television and engage with other viewers.    Manyof us arewatching this story play out through    our televisions, livetweeting our reactions, shifting attention    between bigger and smaller screens. All of this is tracked to    account for audience engagement, a system thats only been    acknowledged by companies like     Nielsen over the last few years. Media sums it up best:    the screens the altar; Im the one they sacrifice to.  <\/p>\n<\/p>\n<p>    The intersection of media and technology in our own reality is    an ever-evolving relationship, one thats omnipresent and feels    entirely unstoppable. Perhaps thats oneof the reasons    whyAmerican Gods Media and Technical Boy    areparticularly formidable enemies for Mr. Wednesday; by    sheer number of worshippers alone, theyve more than likely got    him beat. Medias very muchaware that the scales are    tipped in her advantage, citing recent technological advances    from self-driving cars to 3D printers. Next to them,    [Shadows] boss is still selling oranges on the side of the    road. To his credit, however, Wednesday doesnt seem    phasedas he travels across the country to rally other    ancient figureheads of old religion and legend to his side.    Hes either pretending to remain ignorant of his downward slide    into obscurity, or, at the very least, hes prepared to defy it    to the bitter end.  <\/p>\n<p>    Two episodes into the planned-out narrative for the first    season, the stakes are already pretty high if Shadows narrow    escape from death is any indication, and, as the new gods have    signaled, their resources are essentially limitless. Theyve    found creative ways to ensnare new followers and used whatever    means they have at their disposal to keep them. Within the    greater narrative of American Gods,they    certainly haveourtime and attention. By    those rules, theyve already established themselves as the    strongest gods this world has ever seen.  <\/p>\n<\/p>\n<p>    Images: Starz.  <\/p>\n<p><!-- Auto Generated --><\/p>\n<p>Read more here: <\/p>\n<p><a target=\"_blank\" rel=\"nofollow\" href=\"http:\/\/nerdist.com\/american-gods-media-technology-scariest-gods\/\" title=\"Why Media and Technology are the Scariest Gods on AMERICAN GODS - Nerdist\">Why Media and Technology are the Scariest Gods on AMERICAN GODS - Nerdist<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p> Whether or not youre familiar with the source material behindAmerican Gods, something thats becoming increasingly apparent for both longtime fans and recent converts alike is that theres a growing storm on the horizon. A clash between the old world and the new is coming, and caught right in the middle is none other than Shadow Moon (Ricky Whittle). Presently, Shadows mysterious employer Mr <a href=\"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/technology\/why-media-and-technology-are-the-scariest-gods-on-american-gods-nerdist\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[187726],"tags":[],"class_list":["post-191937","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts\/191937"}],"collection":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/comments?post=191937"}],"version-history":[{"count":0,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts\/191937\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/media?parent=191937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/categories?post=191937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/tags?post=191937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}