Press Release Method Design and Communications <\/p>\n
Auckland-based creative agency, Method, has launched a specialist augmented and virtual reality (AR and VR) arm, M Theory, to keep up with client demand and further invest in the technology.MEDIA RELEASE <\/p>\n
8 May 2017 <\/p>\n
Method launches specialist augmented and virtual reality arm M Theory <\/p>\n
Auckland-based creative agency, Method, has launched a specialist augmented and virtual reality (AR and VR) arm, M Theory, to keep up with client demand and further invest in the technology. <\/p>\n
As viewing habits continue to change with the rapid development of technology, M Theory is focused on deliveringinteractive, immersive and awe-inspiring experiences through a range of AR\/VR services. This includes 360 video post-production, 3D modelling, digital storytelling, along with computer-generated imagery, app and game development. <\/p>\n
Method and M Theorys Managing Director, Sam Ramlu, says the company has seen a massive increase in demand for AR and VR services during the past four years. <\/p>\n
Weve had a steady stream of projects from local clients and now projects coming in from LA, Australia, and China. So, it made sense to set M Theory up. It gives us the ability to further specialise and invest in the technology. <\/p>\n
Backed by the team at Method, we now have an in-house 3D artist, game developer, video editor and multimedia specialist, and producer, all specialising in rolling out AR and VR for clients. <\/p>\n
AR and VR arent on the fringes of marketing anymore. Its a really accessible marketing tool that allows companies to connect with consumers and other target audiences in an authentic and memorable way, says Ms Ramlu. <\/p>\n
A recent project delivered by the team at M Theory was an immersive tour of QMS commuter network digital sites, with integrated 3D graphics and narration delivering a unique experience compared to their typical 360 video. <\/p>\n
M Theory also delivered a rich, future homes and energy visualisation, virtual reality experience for Contact Energy, which was presented to a group of investment analysts at a roadshow late in 2016. <\/p>\n
Another project we worked on recently was an interactive tour of the newly established Kumeu Film Studios, in partnership with ATEEDs AR\/VR Garage and filmed by Staples Rentals, this was recently showcased to producers and directors in Los Angeles and was a huge success for the NZ Film Commission and ATEED, says Ms Ramlu. <\/p>\n
Later in the month M Theory will debut their childrens story transmedia exhibit at Story Edge a specially curated showcase of digital and interactive storytelling, and an extension of the DocEdge Film Festival. A must-see for the whole family the exhibit will feature a multi-platform experience of a delightful tale for kids of all ages. <\/p>\n
You can check out M Theory in all their real and virtual glory at various events during Tech Week: <\/p>\n
Magnify VR\/AR Expo Summit, Monday 8 May <\/p>\n
Future Realities Conference, 11 and 12 May. <\/p>\n
Alternatively, visit http:\/\/www.mtheory.co.nz<\/a> or http:\/\/www.method.digital<\/a> to find out more. <\/p>\n Ends <\/p>\n Content Sourced from scoop.co.nz Original url <\/p>\n <\/p>\n Read more: <\/p>\n Method launches specialist augmented and virtual reality arm - Scoop.co.nz (press release)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Press Release Method Design and Communications Auckland-based creative agency, Method, has launched a specialist augmented and virtual reality (AR and VR) arm, M Theory, to keep up with client demand and further invest in the technology.MEDIA RELEASE 8 May 2017 Method launches specialist augmented and virtual reality arm M Theory Auckland-based creative agency, Method, has launched a specialist augmented and virtual reality (AR and VR) arm, M Theory, to keep up with client demand and further invest in the technology. As viewing habits continue to change with the rapid development of technology, M Theory is focused on deliveringinteractive, immersive and awe-inspiring experiences through a range of AR\/VR services. This includes 360 video post-production, 3D modelling, digital storytelling, along with computer-generated imagery, app and game development. Continue reading