{"id":189736,"date":"2017-04-27T02:15:48","date_gmt":"2017-04-27T06:15:48","guid":{"rendered":"http:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/att-kicks-off-5g-marketing-wars-with-5g-evolution-sdxcentral\/"},"modified":"2017-04-27T02:15:48","modified_gmt":"2017-04-27T06:15:48","slug":"att-kicks-off-5g-marketing-wars-with-5g-evolution-sdxcentral","status":"publish","type":"post","link":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/evolution\/att-kicks-off-5g-marketing-wars-with-5g-evolution-sdxcentral\/","title":{"rendered":"AT&#038;T Kicks Off 5G Marketing Wars With &#8216;5G Evolution&#8217; &#8211; SDxCentral"},"content":{"rendered":"<p><p>    AT&T is    causing an uproar with its announced plans to launch what it is    calling 5G Evolution in more than 20 markets by year-end. The    company said 5G Evolution is currently available in Austin,    Texas, which is a test location for AT&Ts 5G    work and will soon be available in Indianapolis, Indiana, and    several more markets including Boston, San Francisco, Chicago,    Atlanta, Los Angeles, and Nashville.  <\/p>\n<p>    But AT&Ts    description of 5G Evolution is purposely vague. And the    preliminary 5G specification will not be available until    year-end. So its pretty clear that 5G Evolution is not a    standardized 5G offering.  <\/p>\n<p>    In the press release, AT&T says 5G Evolution will provide    twice the speeds of the companys existing LTE network and will    use technologies such as small cells, carrier aggregation, 44    multiple input multiple output (MIMO), and 256 QAM. The service    will be coupled with Samsung    Galaxy 8 and Galaxy S8 devices, which are not standardized 5G    devices.  <\/p>\n<p>    Those limited details make 5G Evolution sound a lot like    Gigabit LTE, which is a service that T-Mobile US    demonstrated with Ericsson at Mobile World Congress in early    March. In fact, it appears that AT&T may have beat    T-Mobile to    the punch by marketing Gigabit LTE as 5G Evolution.  <\/p>\n<p>    At Mobile World Congress, Neville Ray, CTO of T-Mobile US    told a small group of reporters that if the    company could deliver 1 Gb\/s speeds on LTE instead of 5G, the    consumer may not know the difference between the two. Theres    a lot of chatter about 5G at 1 Gb\/s speeds. If you can deliver    that on LTE, whats the difference? Whats the difference to    the consumer? Ray said. I think in the 5G space there will be    a lot of marketing wars.  <\/p>\n<p>    Interestingly, on AT&Ts earnings call with investors that    was held the same day the company announced its 5G Evolution,    executives did not mention the offering. In fact, when asked    about the companys time frame for deploying 5G, AT&T CEO    Randall Stephenson said that because of the standards roadmap,    the company would not launch 5G until 2018, and it will likely    not be available in scale until devices and equipment are ready    in 2019 or 2020.  <\/p>\n<p>    But Stephenson did go into great detail about the companys    spectrum holdings and how the spectrum will set the stage for    the companys 5G    network deployment.  <\/p>\n<p>    Stephenson said the company has 60 MHz of fallow spectrum in    the low and mid-band spectrum that it has accumulated from    auctions, acquisitions, and winning a 25-year contract to build    and operate the FirstNet nationwide public safety network.    Plus, the company has 39 GHz millimeter (mmWave) band spectrum    and 24 GHz band spectrum that it acquired from FiberTower that equals a nationwide    footprint. And it may have more mmWave spectrum in the 28 GHz    and 39 GHz range if it is successful in its acquisition of Straight Path.  <\/p>\n<p>    Stephenson acknowledged that there is a competitive offer for Straight Path and    said the company is deciding whether or not to respond to that    bid with a higher offer. It has just five days to make that    decision.  <\/p>\n<p>    Our goal is to put 1-Gig speeds in our customers hands, no    matter where they are on our network, Stephenson said,    according to a Seeking Alpha transcript of the earnings    call.  <\/p>\n<p>    Sue is VP of Content and Editor-in-Chief at SDxCentral. Prior    to SDxCentral, Sue was the Editor-in-Chief of FierceMarkets    Telecom Group. Sue has more than 20 years of experience    reporting on the telecom industry, including roles as the    Executive Editor at Wireless Week and Managing Editor at    Convergence magazine. She has also worked as an analyst for    Paul Kagan Associates, specializing in wireless and broadband    technologies. She can be reached at <a href=\"mailto:smarek@sdncentral.com\">smarek@sdncentral.com<\/a>  <\/p>\n<p><!-- Auto Generated --><\/p>\n<p>More here: <\/p>\n<p><a target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.sdxcentral.com\/articles\/news\/att-kicks-off-5g-marketing-wars-with-5g-evolution\/2017\/04\/\" title=\"AT&T Kicks Off 5G Marketing Wars With '5G Evolution' - SDxCentral\">AT&T Kicks Off 5G Marketing Wars With '5G Evolution' - SDxCentral<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p> AT&#038;T is causing an uproar with its announced plans to launch what it is calling 5G Evolution in more than 20 markets by year-end. The company said 5G Evolution is currently available in Austin, Texas, which is a test location for AT&#038;Ts 5G work and will soon be available in Indianapolis, Indiana, and several more markets including Boston, San Francisco, Chicago, Atlanta, Los Angeles, and Nashville. But AT&#038;Ts description of 5G Evolution is purposely vague.  <a href=\"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/evolution\/att-kicks-off-5g-marketing-wars-with-5g-evolution-sdxcentral\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[187748],"tags":[],"class_list":["post-189736","post","type-post","status-publish","format-standard","hentry","category-evolution"],"_links":{"self":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts\/189736"}],"collection":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/comments?post=189736"}],"version-history":[{"count":0,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts\/189736\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/media?parent=189736"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/categories?post=189736"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/tags?post=189736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}