CD Projekt REDs trademark application for the term Cyberpunk recently sparked quite a bit of controversy. It actually prompted an official response from the developer who attempted to quell fears of misuse and for the most part, fans have been understanding. However, some took their concerns toBruce Bethke, the author who is accredited with coining the term in the early 1980s. <\/p>\n
Speaking to World Trademark Review,Bethke said that hes not an expert on the subject but doesnt believe its possible for companies to trademark certainwords to prevent their use for any other purpose elsewhere. He referenced some failed attempts by companies to do so in the past but also said that he had a few concerns about CD Projekt REDs application and wishes the studio would contact him to address those. <\/p>\n
My understanding of American trademark law is that trademark depends on context. While you can trademark a logotype or a unique variation eg, as I recall, R. Talsorian Gamestrademark was specificallyfor a role-playing game named Cyberpunk 2020 you cant just trademark a word for all purposes everywhere. Hence when some company back in the 1980s tried to claim a trademark on the word cyberpunk because they were publishing a Cyberpunk comic book, well, tough it didnt hold up. <\/p>\n
I do rather wish someone from CD Projekt RED would contact me, though, to clarify a few of my concerns. <\/p>\n
Bethke went on to voice his frustration at people expecting him to guard the trademark. He wants to focus on what hes doing at the moment as opposed to something he did 37 years ago. <\/p>\n
What do our readers think of Bethkes comments? <\/p>\n
[Source: World Trademark Review via Reddit] <\/p>\n
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Author Who Coined the Term "Cyberpunk" Opens Up About CD Projekt RED's Trademark - PlayStation LifeStyle<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" CD Projekt REDs trademark application for the term Cyberpunk recently sparked quite a bit of controversy. It actually prompted an official response from the developer who attempted to quell fears of misuse and for the most part, fans have been understanding Continue reading