{"id":187078,"date":"2017-04-10T03:01:39","date_gmt":"2017-04-10T07:01:39","guid":{"rendered":"http:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/adidas-to-mass-produce-3d-printed-shoes-in-vats-of-warm-liquid-goo-singularity-hub\/"},"modified":"2017-04-10T03:01:39","modified_gmt":"2017-04-10T07:01:39","slug":"adidas-to-mass-produce-3d-printed-shoes-in-vats-of-warm-liquid-goo-singularity-hub","status":"publish","type":"post","link":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/singularity\/adidas-to-mass-produce-3d-printed-shoes-in-vats-of-warm-liquid-goo-singularity-hub\/","title":{"rendered":"Adidas to Mass-Produce 3D Printed Shoes in Vats of Warm Liquid Goo &#8211; Singularity Hub"},"content":{"rendered":"<p><p>    Adidas     just announced theyre partnering with 3D printing company    Carbon to mass-produce a line of shoes with 3D printed    mid-soles (the spongy bit that cushions your foot). Called    Futurecraft    4D, they aim to make 5,000 pairs by the end of the year,    ramping up production to 100,000 pairs next year.  <\/p>\n<p>    While 3D printing is often touted for its ability to customize    products, Adidas will start with a single design to test the    tech. Their ultimate goal, however, is to customize each shoe    to fit the unique contours of a persons foot.  <\/p>\n<p>    This isnt the companys first foray into the world of 3D    printingan earlier model of the Futurecraft shoe, made with    Materialise, previously sold for $333nor are they the only    shoe company pursuing the technology.  <\/p>\n<p>    Whats interesting about this project is the challenges Adidas    says Carbons technology can solve. And whereas 3D printed    shoes have mostly arrived in small numbers, Adidas commitment    to ramp up production is notable.  <\/p>\n<p>    The idea of printing objects on demand is exciting, but the    reality is more nuanced. 3D printing is slow and costly.    Traditional manufacturing processes like injection molding    still reign supreme for mass manufacturing at cost.  <\/p>\n<p>    Adidas and Carbon are optimistic this may be changing for some    products.  <\/p>\n<p>    Of the 3D printers weve covered over the years, Carbon's is a    personal favorite. Instead of stacking layers to make an    object, Carbon uses light and heat to selectively harden liquid    resin. The result is very sci-fi. A digital design made    manifest is hoisted from a vat of high-tech goo in a single    finished piece.  <\/p>\n<p>    But Carbon's process has practical advantages too. For one,    its relatively fast.  <\/p>\n<p>    Printing soles used to take Adidas 10 hours. Now it takes 90    minutes. And they aim to further reduce print time to 20    minutes. Also, each sole is printed continuously in one piece,    which eliminates weak spots where layers meet. And the soles    honeycomb geometrythe properties of which vary over the sole's    lengthwouldnt be possible with injection molding.  <\/p>\n<p>    Mechanical engineers have been taunting the world with the    properties of these structures for years,     according to Carbon cofounder, Joseph DeSimone. You cant    injection-mold something like that, because each strut is an    individual piece.  <\/p>\n<p>    The technology also    allows for faster, more complete prototyping. Adidas ran    through some    50 designs before landing on their final choice.  <\/p>\n<p>    A typical process, which would require copious retooling, would    try out a handful of designs before moving on. By 3D printing    both the design and the final product, Adidas can skip tooling    on both ends. And unlike prior prototypes, the design and the    final product are made of the same materiallimiting the    likelihood the final product will perform differently.  <\/p>\n<p>    In addition to Adidas, Nike, Under Armour, and New Balance        have their own 3D printed shoe projects, but these have    mostly been produced in small batches. While 100,000 pairs of    shoes is a drop in the ocean relative to the hundreds of    millions of pairs Adidas sells each year, it's a lot more than    a few hundred pairs.  <\/p>\n<p>    Whether the shoe itself catches on? We'll have to wait and see.  <\/p>\n<\/p>\n<p>    Image Credit: Adidas  <\/p>\n<p><!-- Auto Generated --><\/p>\n<p>View post: <\/p>\n<p><a target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/singularityhub.com\/2017\/04\/07\/adidas-to-mass-produce-3d-printed-soles-in-vats-of-warm-liquid-goo\/\" title=\"Adidas to Mass-Produce 3D Printed Shoes in Vats of Warm Liquid Goo - Singularity Hub\">Adidas to Mass-Produce 3D Printed Shoes in Vats of Warm Liquid Goo - Singularity Hub<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p> Adidas just announced theyre partnering with 3D printing company Carbon to mass-produce a line of shoes with 3D printed mid-soles (the spongy bit that cushions your foot).  <a href=\"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/singularity\/adidas-to-mass-produce-3d-printed-shoes-in-vats-of-warm-liquid-goo-singularity-hub\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[187807],"tags":[],"class_list":["post-187078","post","type-post","status-publish","format-standard","hentry","category-singularity"],"_links":{"self":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts\/187078"}],"collection":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/comments?post=187078"}],"version-history":[{"count":0,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts\/187078\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/media?parent=187078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/categories?post=187078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/tags?post=187078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}