{"id":186721,"date":"2017-04-07T20:56:28","date_gmt":"2017-04-08T00:56:28","guid":{"rendered":"http:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/pepsi-just-showed-us-why-authenticity-isnt-just-a-buzzword-forbes\/"},"modified":"2017-04-07T20:56:28","modified_gmt":"2017-04-08T00:56:28","slug":"pepsi-just-showed-us-why-authenticity-isnt-just-a-buzzword-forbes","status":"publish","type":"post","link":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/zeitgeist-movement\/pepsi-just-showed-us-why-authenticity-isnt-just-a-buzzword-forbes\/","title":{"rendered":"Pepsi Just Showed Us Why Authenticity Isn&#8217;t Just A Buzzword &#8211; Forbes"},"content":{"rendered":"<table border=\"0\" cellpadding=\"2\" cellspacing=\"7\" style=\"vertical-align:top;\"><tr><td width=\"80\" align=\"center\" valign=\"top\"><font style=\"font-size:85%;font-family:arial,sans-serif\"><a href=\"http:\/\/news.google.com\/news\/url?sa=t&amp;fd=R&amp;ct2=us&amp;usg=AFQjCNFWzg3k4V4H1d_Qll0M4j2qYtBsNg&amp;clid=c3a7d30bb8a4878e06b80cf16b898331&amp;ei=RTXoWOCVGISY3AGexIIQ&amp;url=https:\/\/www.forbes.com\/sites\/carisommer\/2017\/04\/06\/pepsi-just-showed-us-why-authenticity-isnt-a-just-a-buzzword\/\"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/t1.gstatic.com\/images?q=tbn:ANd9GcTYrHKZvy6jd6dV1Gj6Nhuqdx2KHrTIlGBvbhntjy6vTIahfOCUfjJpdzBocqR0Fbl2t3q8ySZp\" alt=\"\" border=\"1\" width=\"80\" height=\"80\" style=\"padding-left:10px; padding-right: 10px;\"><br><font size=\"-2\">Forbes<\/font><\/a><\/font><\/td><td valign=\"top\" class=\"j\"><font style=\"font-size:85%;font-family:arial,sans-serif\"><div style=\"padding-top:0.8em;\"><img alt=\"\" height=\"1\" width=\"1\" style=\"padding-left:10px; padding-right: 10px;\"><\/div><div class=\"lh\"><a href=\"http:\/\/news.google.com\/news\/url?sa=t&amp;fd=R&amp;ct2=us&amp;usg=AFQjCNFWzg3k4V4H1d_Qll0M4j2qYtBsNg&amp;clid=c3a7d30bb8a4878e06b80cf16b898331&amp;ei=RTXoWOCVGISY3AGexIIQ&amp;url=https:\/\/www.forbes.com\/sites\/carisommer\/2017\/04\/06\/pepsi-just-showed-us-why-authenticity-isnt-a-just-a-buzzword\/\"><b>Pepsi Just Showed Us Why Authenticity Isn't Just A Buzzword<\/b><\/a><br><font size=\"-1\"><b><font color=\"#6f6f6f\">Forbes<\/font><\/b><\/font><br><font size=\"-1\">The ad drew criticism almost immediately for being disingenuous and trivializing the Black Lives Matter <b>movement<\/b>. ... When done well, celebrity endorsements can catapult a brand into the <b>zeitgeist<\/b> and create infinite consumer loyalty, notes Rieckhoff.<\/font><br><font size=\"-1\" class=\"p\"><\/font><br><font class=\"p\" size=\"-1\"><a class=\"p\" href=\"http:\/\/news.google.com\/news\/more?ncl=dpW85_W2QD3T-9M&amp;authuser=0&amp;ned=us\"><nobr><b><\/b><\/nobr><\/a><\/font><\/div><p><\/p><\/font><\/td><\/tr><\/table><p><!-- Auto Generated --><\/p><p>Excerpt from:<\/p><p><a target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.forbes.com\/sites\/carisommer\/2017\/04\/06\/pepsi-just-showed-us-why-authenticity-isnt-a-just-a-buzzword\/\" title=\"Pepsi Just Showed Us Why Authenticity Isn't Just A Buzzword - Forbes\">Pepsi Just Showed Us Why Authenticity Isn't Just A Buzzword - Forbes<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p> Forbes Pepsi Just Showed Us Why Authenticity Isn&#39;t Just A Buzzword Forbes The ad drew criticism almost immediately for being disingenuous and trivializing the Black Lives Matter movement . .. <a href=\"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/zeitgeist-movement\/pepsi-just-showed-us-why-authenticity-isnt-just-a-buzzword-forbes\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[187735],"tags":[],"class_list":["post-186721","post","type-post","status-publish","format-standard","hentry","category-zeitgeist-movement"],"_links":{"self":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts\/186721"}],"collection":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/comments?post=186721"}],"version-history":[{"count":0,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts\/186721\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/media?parent=186721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/categories?post=186721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/tags?post=186721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}