{"id":184663,"date":"2017-03-23T14:00:55","date_gmt":"2017-03-23T18:00:55","guid":{"rendered":"http:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/beauty-throwback-the-evolution-of-mascara-aol\/"},"modified":"2017-03-23T14:00:55","modified_gmt":"2017-03-23T18:00:55","slug":"beauty-throwback-the-evolution-of-mascara-aol","status":"publish","type":"post","link":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/evolution\/beauty-throwback-the-evolution-of-mascara-aol\/","title":{"rendered":"Beauty throwback: The evolution of mascara &#8211; AOL"},"content":{"rendered":"<p><p>    Mascara: What would we do without it?  <\/p>\n<p>    It's a staple in many a makeup bag, sometimes the only thing    women grab when they're in a rush. You might not have time to    do a full face of makeup, but there's always time for    a few swipes of mascara, and it will always    make you feel great. There's just something about a defined    lash that gives a girl the confidence to be the best version of    herself.  <\/p>\n<p>    Mascara can be traced to the Ancient    Egyptians. During this time, both men and women were using a    substance called kohl (typically composed of galena, malachite    and soot) to darken their eyes. They would use the kohl to line    their eyelids, and also mixed it with crocodile dung, water and    honey to form a sort of paste for their eyelashes. The Ancient    Egyptians felt that the eyes were the window to the soul, so    they used these products to darken and conceal the eyes in an    effort to protect them from evil spirits and bad energy.  <\/p>\n<p>            21 PHOTOS          <\/p>\n<p>            Evolution of Mascara          <\/p>\n<p>            See Gallery          <\/p>\n<p>                A woman applies makeup using an eyelash stencil.              <\/p>\n<p>                A woman combing her eyelashes as she looks in the                mirror.              <\/p>\n<p>                Actress Port Kelton demonstrates the latest                mascara, which had its own sponge for easy                application and removal.              <\/p>\n<p>                A French advertisement for mascara, showing                voluminous curled lashes.              <\/p>\n<p>                A woman applying mascara in Milan, Italy.              <\/p>\n<p>                British Actress Moyra Fraser is given an                application of mascara by a beautician at one of                Helena Rubenstein's salons.              <\/p>\n<p>                A woman looks in the mirror to apply mascara.                She wears a protective drape, to shield her                clothes from excess makeup or possibly hair                product.              <\/p>\n<p>                A model curls her lashes. We still have these                eyelash curlers on the market today!              <\/p>\n<p>                Jane McBurney brushes her eyelashes with a small                tool.              <\/p>\n<p>                English supermodel Twiggy set off an eyelash craze,                women everywhere wanted her long, full lashes.              <\/p>\n<p>                A woman in a lacy peignoir applying mascara, with                the easy-to-use brush developed in the 1950s.              <\/p>\n<p>                A telephone operator in Warsaw, Poland, applying                the always necessary mascara at work.              <\/p>\n<p>                Every girl's worst nightmare! Lisa Lemole in the                movie \"Drive-In,\" has a serious case of the black                tears.              <\/p>\n<p>                A woman having taken off her Burqa has make up on                her eye lashes by a local beautician in a beauty                parlor in Kabul, Afghanistan.              <\/p>\n<p>                A model has mascara applied backstage before the                Victoria's Secret Fashion Show.              <\/p>\n<p>                A model gets false eyelashes applied backstage at                the Diesel Spring 2006 fashion show during Olympus                Fashion Week.              <\/p>\n<p>                A model has drastic eye makeup applied to celebrate                the opening of the new Shu Uemura eyelash bar in                Sydney, Australia.              <\/p>\n<p>                The lash queens, all of the Kardashian sisters are                known for their big bold lashes.               <\/p>\n<p>                We're not surprised to see Nicki Minaj with these                crazy false lashes, the star has been open about                her love (and attachment to!) fake lashes and bold                lipsticks.              <\/p>\n<p>                With new developments every day, we can all                experiment with new looks. Katy Perry dials                up the fun with these UK flag-themed lashes.              <\/p>\n<p>          HIDE CAPTION        <\/p>\n<p>          SHOW CAPTION        <\/p>\n<p>    Kohl continued to be used for many years by other people as    well, such as the Babylonians, Greeks and Romans. After the    fall of the Roman Empire, however, some regions abandoned eye    makeup. Many countries in Europe stopped using it, while those    in the Middle East continued to darken their eyes for religious    purposes.  <\/p>\n<p>    In the 1830's, the Victorian Era brought elaborate beauty    practices back into the mainstream. The use of mascara was revived, and women often spent    hours on their beauty routines. Many would experiment and make    their own concoctions at home, mixing ashes (typically the soot    from an oil lamp) with elderberry over a fire.  <\/p>\n<p>    When petroleum jelly was created and    patented in 1872, many industries changed for good, and a    mainstream mascara industry started brewing. It wasn't until    1917 when Eugene Rimmel and T.L. Williams both created a form    of the mascara we know today. Williams witnessed his younger    sister mixing Vaseline and coal dust to apply to her lashes,    and decided to make a formula in his lab. Though initially    called \"Lash-in-Brow-Line,\" he later changed the name to    Maybelline -- a combination of Maybel and Vaseline.  <\/p>\n<p>    The mascara in 1917 was known as a \"cake\" mascara, in which a    damp brush was rubbed against a cake with soap and black dye,    then applied to lashes. It was the first \"modern\" eye cosmetic for everyday use, and quickly    evolved. In 1933, some women chose to permanently dye their    lashes. The process was highly dangerous, causing several women    to go blind and resulting in at least one death.  <\/p>\n<p>    In 1938, the first waterproof mascara arrived. Don't rejoice    just yet, because this version was made of 50% turpentine, and    caused a lot of allergic and negative reactions on skin. Also,    apparently it had an absolutely disgusting odor. Following the    first World War, Helena Rubenstein created a lotion-based    cream, packaged in a tube and squeezed onto a brush. While it    was still messy, it was a huge step in the direction of the    products we have today. The 1960's saw a huge boom in the    desire for lashes, as model Twiggy became a style icon.  <\/p>\n<p>    Needless to say, there have been ups and downs in mascara's    lifetime, but eventually we would end up with the wonder    product we all know and love. So slather it on, ladies, and be    glad you're living today -- using mascara    without tar or coal in the    ingredients.  <\/p>\n<p>    Click through the gallery above to see mascara through    the years!  <\/p>\n<p><!-- Auto Generated --><\/p>\n<p>View post: <\/p>\n<p><a target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.aol.com\/article\/lifestyle\/2017\/03\/23\/style-throwback-evolution-of-mascara\/20544330\/\" title=\"Beauty throwback: The evolution of mascara - AOL\">Beauty throwback: The evolution of mascara - AOL<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p> Mascara: What would we do without it? It's a staple in many a makeup bag, sometimes the only thing women grab when they're in a rush <a href=\"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/evolution\/beauty-throwback-the-evolution-of-mascara-aol\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[187748],"tags":[],"class_list":["post-184663","post","type-post","status-publish","format-standard","hentry","category-evolution"],"_links":{"self":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts\/184663"}],"collection":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/comments?post=184663"}],"version-history":[{"count":0,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts\/184663\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/media?parent=184663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/categories?post=184663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/tags?post=184663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}