As scientists search for life on Mars and plot a way for people to live there in the future, Budweiser is hard at work figuring out how to make life in space a little more fun by developing a beer made just for the Red Planet. <\/p>\n
Today at South by Southwest Interactive in Austin, Texas, Budweiser announced its plans to research and produce a microgravity brew, on a panel moderated by The Martian star, Kate Mara, with retired astronaut Clayton Anderson, who discussed the future of space colonization. Ricardo Marques, vp of Budweiser, and Val Toothman, Anheuser-Buschs vp of marketing innovation, outlined the experiments and research that will go into the Martian beer. <\/p>\n
The biggest challenge of brewing beer a space is the lack of gravity. When youre in a zero-gravity environment, a beverage with carbonation is going to be an issue, Anderson explained. However, Budweiser is researching options to work with the micro-gravity environment that exists on Mars to develop a beer that can be consumed there. <\/p>\n
Its a dream that builds off of our relentless focus on innovation, Marques said. When we can enjoy a few ice-cold Buds on the Red Planet, that will be the moment when we can truly realize our dreams of space colonization. <\/p>\n
This takes the Budweiser experience to a whole other level, Toothman added. We know that colonization of Mars could be a decade or two away, but we want to make sure that Budweiser is the beer that people are toasting with on Mars when we get there. <\/p>\n
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Follow this link: As scientists search for life on Mars and plot a way for people to live there in the future, Budweiser is hard at work figuring out how to make life in space a little more fun by developing a beer made just for the Red Planet. Today at South by Southwest Interactive in Austin, Texas, Budweiser announced its plans to research and produce a microgravity brew, on a panel moderated by The Martian star, Kate Mara, with retired astronaut Clayton Anderson, who discussed the future of space colonization. Continue reading
\nBudweiser Is Exploring How to Brew Beer on Mars Adweek - Adweek<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"