Sure, your fancy Brooklyn brew may taste like oats or whatever, but is it a microgravity brew? <\/p>\n
Budweiser is currently working on how to brew beer on Mars, for some reason. Adweek reports that the company announced its plans to \"research and produce a microgravity brew\" at South by Southwest Interactive in Austin, Texas. <\/p>\n
On a panel moderated by noted Martian Kate Mara and retired astronaut Clayton Anderson, the company discussed the logistics of brewing beer in space. \"When you're in a zero-gravity environment, a beverage with carbonation is going to be an issue,\" Anderson said. <\/p>\n
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However, Budweiser's still working hard at it, because sometimes, you just gotta focus on what you can do instead of what you should do! \"When we can enjoy a few ice-cold Buds on the Red Planet, that will be the moment when we can truly realize our dreams of space colonization,\" Budweiser vice president Ricardo Marques said. <\/p>\n
Anheuser-Busch's vice president of marketing innovation, Val Toothman, also added that the Martian beer will \"take the Budweiser experience to a whole other level.\" \"We know that colonization of Mars could be a decade or two away, but we want to make sure that Budweiser is the beer that people are toasting with on Mars when we get there,\" he said. <\/p>\n
Capitalism, the Martian way. <\/p>\n
Seven Earth-Like Planets Orbit One Nearby Star <\/p>\n
(H\/T Adweek) <\/p>\n
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Read more: Sure, your fancy Brooklyn brew may taste like oats or whatever, but is it a microgravity brew? Budweiser is currently working on how to brew beer on Mars, for some reason. Adweek reports that the company announced its plans to \"research and produce a microgravity brew\" at South by Southwest Interactive in Austin, Texas Continue reading
\nBudweiser Is Trying to Make It Possible to Brew Beer on Mars - Esquire.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"