{"id":182066,"date":"2017-03-07T22:20:44","date_gmt":"2017-03-08T03:20:44","guid":{"rendered":"http:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/sxsw-8k-virtual-reality-ride-from-tokyo-requires-no-headset-variety\/"},"modified":"2017-03-07T22:20:44","modified_gmt":"2017-03-08T03:20:44","slug":"sxsw-8k-virtual-reality-ride-from-tokyo-requires-no-headset-variety","status":"publish","type":"post","link":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/virtual-reality\/sxsw-8k-virtual-reality-ride-from-tokyo-requires-no-headset-variety\/","title":{"rendered":"SXSW: 8K Virtual-Reality Ride From Tokyo Requires No Headset &#8230; &#8211; Variety"},"content":{"rendered":"<p><p>    SXSW attendees next    week will be able to climb into a cockpit for a virtual flyby    of major Tokyo landmarks in whats being billed as the worlds    first virtual-reality motion ride with ultra-high-resolution 8K    video.  <\/p>\n<p>    Unlike other virtual-reality implementations, the 8K VR motion    ride at the Austin Convention Center will notrequire a    head-mounted display or headphones  instead, it uses a    hemispherical screen and surround sound to provide the VR    experience.  <\/p>\n<p>    The two-seat ride is produced by a group of Japanese media and    entertainment companies, led by NHK Enterprises and NHK Media Technology,    which are affiliates of Japans public broadcaster, NHK. They    worked with spherical-screen technology vendor Wonder    Vision Techno Laboratory and RecoChoku Labo (the R&D    department of digital-music provider RecoChoku) to develop the    five-minute ride, which is described as a celebration of    Tokyo as the host city for the 2020 Summer Olympic Games.  <\/p>\n<p>    Whats the point?Aside from promoting Tokyo tourism, NHK    is interested in showing whats possible with 8K technology,    which the broadcaster has been a leader in developing. With a    resolution of7680 by 4320 pixels  or four times as many    as Ultra HD 4K 8K promises visual displays that make it    impossible for the human eye to detect individual pixels,    delivering unprecedented realism.  <\/p>\n<p>    The technology powering the 8K VR ride could be the predecessor    of next-generationtheater experiences.    However,there currently are no commercial plans for    it,according to Tetsuya Fukuhara, executive producer,    business development strategy for NHK Enterprises (NEP).  <\/p>\n<p>    We wanted to enhance the technology by creating a new    immersive VR experience for the SXSW audience that showcases    our technological advancements and the beauty of    Tokyo,Fukuhara explained.  <\/p>\n<p>    At SXSW 2016, NEP and NHK Media Technology debuted their first    8K VR theater experience. For the ride at this years confab,    the companies used Wonder Visions Sphere 5.2 visual    system which is 5.2 meters wide, 3.4 meters high and 2.6    meters deep  and added an 8K-compatible projector along with    asix-axis motion base.  <\/p>\n<p>    The ride features on-the-ground and aerial views of such sites    such as Tokyo Tower (pictured below), Shibuya Crossing and Sens     ji Temple. The rides soundtrack is Tokyo Victory, a hit    song by Japans Southern All Stars that lead singer Keisuke    Kuwata was inspired to write after Tokyo won the Olympics bid.  <\/p>\n<p>    At SXSW 2017, the 8K VR ride will be available for showgoers to    experience at the Austin Convention Center, Exhibit Hall 3,    from March 12-14 (10 a.m.-4 p.m.) and March 15 (10 a.m.-12    noon).  <\/p>\n<\/p>\n<p><!-- Auto Generated --><\/p>\n<p>Continue reading here:<\/p>\n<p><a target=\"_blank\" rel=\"nofollow\" href=\"http:\/\/variety.com\/2017\/digital\/news\/sxsw-nhk-demo-virtual-reality-ride-8k-1202002735\/\" title=\"SXSW: 8K Virtual-Reality Ride From Tokyo Requires No Headset ... - Variety\">SXSW: 8K Virtual-Reality Ride From Tokyo Requires No Headset ... - Variety<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p> SXSW attendees next week will be able to climb into a cockpit for a virtual flyby of major Tokyo landmarks in whats being billed as the worlds first virtual-reality motion ride with ultra-high-resolution 8K video.  <a href=\"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/virtual-reality\/sxsw-8k-virtual-reality-ride-from-tokyo-requires-no-headset-variety\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[187744],"tags":[],"class_list":["post-182066","post","type-post","status-publish","format-standard","hentry","category-virtual-reality"],"_links":{"self":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts\/182066"}],"collection":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/comments?post=182066"}],"version-history":[{"count":0,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts\/182066\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/media?parent=182066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/categories?post=182066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/tags?post=182066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}