{"id":180705,"date":"2017-03-01T21:04:34","date_gmt":"2017-03-02T02:04:34","guid":{"rendered":"http:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/this-crazy-new-technology-transforms-movies-into-video-games-co-design-blog\/"},"modified":"2017-03-01T21:04:34","modified_gmt":"2017-03-02T02:04:34","slug":"this-crazy-new-technology-transforms-movies-into-video-games-co-design-blog","status":"publish","type":"post","link":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/technology\/this-crazy-new-technology-transforms-movies-into-video-games-co-design-blog\/","title":{"rendered":"This Crazy New Technology Transforms Movies Into Video Games &#8211; Co.Design (blog)"},"content":{"rendered":"<p><p>    If youve played a recent Forza or Gran    Turismo video game, you already know: These virtual cars    are almost indistinguishable from their real life counterparts,    with all the curves and light reflections that make them look    like theyve driven straight out of a car commercial and into    the game. But unlike films made by companies like Pixar, these    game cars arent rendered over the course of months. They    render 60 times every second.  <\/p>\n<p>    Now Epic    Gamesa company known for making the Unreal Engine which    powers many big budget video game on the marketand VFX studio    The Mill    are showing just how far the realtime rendering of    photorealistic graphics can go. In their new short called    The Human Race, you can actually choose the car you    want to star in a short Chevy commercial, then watch as it    instantly appears within the video.  <\/p>\n<p>    The end product is basically a choose-your-own-adventure    The Fast & The Furious short. And technology like    this is about to change the way movies, games, and everything    in between are made forever.  <\/p>\n<p>    \"We created a virtual production toolkit to visualize what you    see in the filma virtual car,\" says Boo Wong, global director    of emerging technology at The Mill. \"But that can be extended    to any character, prop, etc. From a visual effects point of    view, thats super exciting.\"  <\/p>\n<p>    To film the demo, the Mill used a pseudo-car called the    Blackbird. The Blackbird is basically a physical placeholder    for a CGI car that will be added in post-production. (Thats    right! Many cars you see in car commercials are fake!) This    vehicle is like a dune buggy, fit with visually trackable    markers and filled with 4K RED cameras that shoot outward.    Usually, the Mill's team shoots a commercial with the Blackbird    because they need to film the spot before a cars final design    is readyor because the car is so secretive they dont want to    publicize it. But the ensuing post-production, in which the CGI    car is added to real footage, takes months. Single frames can    take hours, even days, to render.  <\/p>\n<p>    Enter Epic, on the software end. Its new technology is called    Project Raven. An extension of its Unreal Engine 4 used in    video games, Raven has been customized to support augmented    reality applicationsin fact, the platform is built to support    systems like Googles Project Tango.  <\/p>\n<p>    With Project Raven connected to the Blackbird, visual insanity    ensues. The Unreal Engine gets all this real-time information    from the real environment simultaneously. Footage from those 4K    cameras onboard the Blackbird is mapped onto the curves of the    CGI car, rendering a super-realistic reflective shell on its    surface. Software analyzes this footage, too, spots the sun,    and infers where its position must be in the sky, creating a    realistic lighting system.  <\/p>\n<p>    On set, the director can look through a preview monitor to see    the dune buggy prop car re-skinned in real time as the CGI car    from any conceivable angle. Of course, preview systems like    this exist in the special effects world already, but heres the    twist: The director sees the final, photorealistic pixels that    will be in the actual commercial, rendered at 24 frames per    second. (Sure, thats a bit slower than a high-end video game,    but it meets the traditional benchmark of Hollywood films just    fine.)  <\/p>\n<p>    So where does this technology go next? As weve pointed out    here on Co.Design, the Unreal Engine is    evolving, making its way into more mainstream entertainment.    Nickelodeon shows now use Unreal to produce TV programming with    a quicker turnaround. And the latest Star Wars movie, Rogue    One, actually used the Unreal Engine to render some shots    of the movie's K-2SO droid.  <\/p>\n<p>    For agencies like the Mill, this technology means it can shoot    something for a client once, but easily repurpose it for    multiple platforms and campaigns. In a world in which any asset    within a film can be swapped out, it adds the immediate    capability of customization and interactivity. Unreal Engine    has also pledged to support Pixars Universal Scene Descriptions, meaning its verging    toward compatibility with the Hollywood 3D machine.  <\/p>\n<p>    \"Were a games company. What we see happening is the    gamification of everything in our lives,\" says Kim Libreri, CTO    at Epic Games. \"If youre watching an animated TV show, why    shouldn't you be able to change the costume on princess, or    change the location, have a personalized experienceand share    your version with friends?\"  <\/p>\n<p>    Or, as I like to imagine: One day soon, you'll pause the NBA    game youre watching, reach for the Xbox controller, and take    over where the real players left off.  <\/p>\n<p><!-- Auto Generated --><\/p>\n<p>View post: <\/p>\n<p><a target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.fastcodesign.com\/3068586\/this-crazy-new-technology-transforms-movies-into-video-games\" title=\"This Crazy New Technology Transforms Movies Into Video Games - Co.Design (blog)\">This Crazy New Technology Transforms Movies Into Video Games - Co.Design (blog)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p> If youve played a recent Forza or Gran Turismo video game, you already know: These virtual cars are almost indistinguishable from their real life counterparts, with all the curves and light reflections that make them look like theyve driven straight out of a car commercial and into the game. But unlike films made by companies like Pixar, these game cars arent rendered over the course of months <a href=\"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/technology\/this-crazy-new-technology-transforms-movies-into-video-games-co-design-blog\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[187726],"tags":[],"class_list":["post-180705","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts\/180705"}],"collection":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/comments?post=180705"}],"version-history":[{"count":0,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts\/180705\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/media?parent=180705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/categories?post=180705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/tags?post=180705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}