{"id":180524,"date":"2017-02-28T20:09:16","date_gmt":"2017-03-01T01:09:16","guid":{"rendered":"http:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/market-for-virtual-reality-art-gets-tested-at-moving-image-fair-artnet-news\/"},"modified":"2017-02-28T20:09:16","modified_gmt":"2017-03-01T01:09:16","slug":"market-for-virtual-reality-art-gets-tested-at-moving-image-fair-artnet-news","status":"publish","type":"post","link":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/virtual-reality\/market-for-virtual-reality-art-gets-tested-at-moving-image-fair-artnet-news\/","title":{"rendered":"Market for Virtual Reality Art Gets Tested at Moving Image Fair &#8211; artnet News"},"content":{"rendered":"<p><p>    I can count on two hands the collectors who are buying    immersive media works, said Moving Image    fair co-founder Edward Winkleman at a preview on Monday,    kicking off Armory Arts Week in New York. But Im encouraged    for the future by the number of lawyers and doctors who are    buying virtual reality headsets for their kids, and might want    to use them for something more than gaming!  <\/p>\n<p>    Winkleman started the Moving Image fair seven editions ago with    his partner, Murat Orozobekov, to give video works a commercial    platform and a place where they could have the concentrated    viewing an art fair offers. Launched in New York, the fair has    since gone global, adding an Instanbul edition. Over the last    two years, the founders have turned their focus strongly to    virtual reality and augmented reality, which make a strong    showing at this small fair, with about a third of the 28    offerings engaging these technologies.  <\/p>\n<p>    Winkleman and new-media curator Barbara London (a longtime    Museum of Modern Art staffer, whose swan song there was    a 2013 sound-art exhibition) chatted before    the preview about the demands of presenting, selling, and    conserving art in newer mediums. Even for video art, collectors    and dealers are still hashing out templates for purchasing    contracts that can cover issues like optimal presentation    environments and terms for possible future conservation, which    can include upgrades to newer technologies. Otherwise, said    London, the piece dies.  <\/p>\n<p>      Still from Naoko Tosa, Genesis Yellow (2016), courtesy      Ikkan Art Gallery, Singapore.    <\/p>\n<p>    Those kinds of questions go into overdrive with virtual or    augmented reality, in which, Winkleman pointed out, there are    many moving parts, including computer coding and headsets,    which, in a single piece, may come from various companies. And    hardware is changing rapidly in what he described as an arms    race among makers of products like the Oculus Rift and the HTC    Vive, both in evidence at Moving Image.  <\/p>\n<p>    The headset-driven, immersive, VR works on offer engage a range    of artistic interests. Uponentering the fair, the first    you encounter is Jakob Kudsk Steensens Oculus Rift piece,    Primal Tourism: Island (2017), a virtual visit to the    island of Bora Bora, in which a tiny room of plywood and    plastic becomes a French Polynesian paradise. Elsewhere,    theres Rebecca Allens narrative study of hallucination and of    the interior of a human brain, presented by Londons Gazelli Art House.  <\/p>\n<p>    World and Place Evaporating(2016), by    Christopher Manzione and Seth Cluett,impressed even tech    geeks present with an eerie but subtly integrated moment in    which, with the use of a camera mounted on the front of the    headset, the participants own hands become visible as she    wanders in a virtual forest.  <\/p>\n<p>    All that work comes at prices that, Winkleman pointed out, are    comparable to those for video works. The VR and ARworks    come in editions of between three and eight, and prices range    from $5,000 to $25,000. Steensens Bora Bora piece is tagged at    $7,000, as is Manzione and Cluetts installation; both are in    an edition of five. The priciest work in this category, at    $25,000, isTamiko Thiel and Zara Houshmands Beyond    Manzanar (2000), in which viewers use a joystick to    explore World War II-era internment camps. It comes in an    edition of three.  <\/p>\n<p>      Installation view of Tamiko Thiel and Zara Houshmand,      Beyond Manzanar (2000). Image courtesy Moving Image.    <\/p>\n<p>    Behind the sometimes very impressive effects, some of the    artists are engaging topics that stimulate artists in more    traditional mediums. Steensens trip to Bora Bora, for example,    partly imagines that setting (and hes imagining it too, since    hes never been) in a post-ecotourism environment, after years    of continuing climate change.  <\/p>\n<p>    John Craig Freemans geolocated augmented reality piece (its    based on some of the same tech that brought you Pokmon Go)    overlays scenes from St. Petersburg, Russia with the topography    of New York as you look at it on your phone or tablet. Freeman    is exploring questions about the nature of the public sphere    and public monuments in the digital era. (Its echo of    suspicions that Russian intelligence helped nudge the president    into the Oval Office is a nice bonus.)  <\/p>\n<p>    For me, the most compelling piece was one without any such    overt topical concerns. Brenna Murphys mesmerizing    installation Lattice~Domain_Visualize (2017), on view    with Portland, Oregons Upfor Gallery, places the participant in a    swirling, kaleidoscopic, bright-hued tower that seems to extend    nearly infinitely above and below, with a rushing soundtrack.    It comes in an edition of three plus an artists proof, with a    price tag of$8,500 including computer, HTC Vive, and    floor prints.  <\/p>\n<p>    In a 2014 interview with Art in America, Murphy expressed a    hope for some kind of utopic digital commons, where we can use    our connectivity to transcend our current state and bring a    more advanced outlook to our place in the world. That belief    in the possibilities of the new medium comes across in the    exhilarating encounter withthe piece itself, in which    digital means add up to an experience that can get mystical.  <\/p>\n<p>    Moving Image New York is open through March 2 at Waterfront    New York Tunnel, 269 11th Avenue, between 27th and 28th    Streets, Monday-Wednesday 11 a.m. to 8 p.m., Thursday 11 a.m.    to 4 p.m.  <\/p>\n<p><!-- Auto Generated --><\/p>\n<p>See original here:<\/p>\n<p><a target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/news.artnet.com\/market\/moving-image-virtual-reality-art-873725\" title=\"Market for Virtual Reality Art Gets Tested at Moving Image Fair - artnet News\">Market for Virtual Reality Art Gets Tested at Moving Image Fair - artnet News<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p> I can count on two hands the collectors who are buying immersive media works, said Moving Image fair co-founder Edward Winkleman at a preview on Monday, kicking off Armory Arts Week in New York. But Im encouraged for the future by the number of lawyers and doctors who are buying virtual reality headsets for their kids, and might want to use them for something more than gaming! Winkleman started the Moving Image fair seven editions ago with his partner, Murat Orozobekov, to give video works a commercial platform and a place where they could have the concentrated viewing an art fair offers. Launched in New York, the fair has since gone global, adding an Instanbul edition <a href=\"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/virtual-reality\/market-for-virtual-reality-art-gets-tested-at-moving-image-fair-artnet-news\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[187744],"tags":[],"class_list":["post-180524","post","type-post","status-publish","format-standard","hentry","category-virtual-reality"],"_links":{"self":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts\/180524"}],"collection":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/comments?post=180524"}],"version-history":[{"count":0,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts\/180524\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/media?parent=180524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/categories?post=180524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/tags?post=180524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}