{"id":175537,"date":"2017-02-06T15:38:16","date_gmt":"2017-02-06T20:38:16","guid":{"rendered":"http:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/big-oils-shortsighted-super-bowl-ad-gets-rocket-fuel-wrong-inverse\/"},"modified":"2017-02-06T15:38:16","modified_gmt":"2017-02-06T20:38:16","slug":"big-oils-shortsighted-super-bowl-ad-gets-rocket-fuel-wrong-inverse","status":"publish","type":"post","link":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/space-exploration\/big-oils-shortsighted-super-bowl-ad-gets-rocket-fuel-wrong-inverse\/","title":{"rendered":"Big Oil&#8217;s Shortsighted Super Bowl Ad Gets Rocket Fuel Wrong &#8211; Inverse"},"content":{"rendered":"<p><p>    In a Super Bowl ad    announcing OIL EXPLORES SPACE in bold lettering over a    zooming rocket, the American Petroleum Institute attempted to    win over the minds of science-loving millennials. Unfortunately    for Big Oil, the attempt to convince viewers that oil powers    past impossible falls flat: While space travel currently    relies on fossil fuels, reports from NASA suggest it wont be    that way for long. The space agency predicts that lighter, more    potent fuels will power exploration in the future.  <\/p>\n<p>    Oil is old news: NASA has long focused on hydrogen, the    lightest substance known to humankind, as its best bet for    fueling deep space exploration. The space agency called    liquid hydrogen the Fuel of Choice for    Space Exploration in an article published in 2015, touting its many    advantages over oil-based fuels: Combined with liquid oxygen,    it produces a higher-efficiency blast than any oil-based    fuel can, and its lightweight to boot. To top this, NASA    scientists arent going to be looking to oil for solutions;    theyre going to push hydrogens limits even further, instead.  <\/p>\n<p>    The recent synthesis of metallic hydrogen  the holy    grail of physics  might be what finally crushes Big Oils    dreams of becoming essential to the future of space travel. In    a previous    interview with Inverse, Harvards Isaac Silvera,    Ph.D., who first reported its discovery, said that metallic    hydrogen has the potential to raise the specific impulse of    fuel  thats how rocket scientists measure fuel efficiency     to 1,700 seconds. Given their current liquid hydrogen-based    technology, he said, NASA scientists are aiming for a modest    increase from 450 to 500 seconds (and liquid hydrogens    specific impulse is already 30-40    percent higher than that of oil-based fuel). Figuring out    how to use metallic hydrogen in space travel will be what    powers us past impossible; not oil.  <\/p>\n<p>    Until that happens, however, certain spacecraft will still rely    on RP-1, a dense, kerosene-like propellant    made from crude oil. The upside to oil-based, liquid fuels is    that theyre relatively easy to store. Liquid hydrogen and its    favorite oxidizer, liquid oxygen, need to be kept at an    extremely low temperature  minus 423 F  in order    to maintain their liquid state, and this sort of refrigeration    is tricky and costly. Liquefied gases are also incredibly    susceptible to changes in temperature, so once the craft gets    to space, its important to shield them from sudden increases    in heat, or theyll explode. RP-1 doesnt require as much    delicacy. The downside, of course, is that its specific impulse    is lower and its high density can weigh down spacecraft trying    to penetrate deep space.  <\/p>\n<p>    Opening with the line This aint your daddys oil, Big Oil    makes its interest in the future clear but fails to consider    that millennials    might not want oil, period, regardless of whether its    daddys or not. Still, you cant blame the American Petroleum    Institute for wanting to latch onto the idea of deep space    exploration, which is one of the few things Americans seem to    agree upon. The oil industry wont be left behind entirely, of    course  petroleum-based products are undoubtedly used in    rocket components and in lubrication  but itll likely be a    lot less important to future space exploration than it hopes.  <\/p>\n<p>    Photos via American Petroleum Institute, NASA    Goddard Space Flight Center  <\/p>\n<p><!-- Auto Generated --><\/p>\n<p>See the article here: <\/p>\n<p><a target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.inverse.com\/article\/27450-american-petroleum-institute-big-oil-super-bowl-ad\" title=\"Big Oil's Shortsighted Super Bowl Ad Gets Rocket Fuel Wrong - Inverse\">Big Oil's Shortsighted Super Bowl Ad Gets Rocket Fuel Wrong - Inverse<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p> In a Super Bowl ad announcing OIL EXPLORES SPACE in bold lettering over a zooming rocket, the American Petroleum Institute attempted to win over the minds of science-loving millennials. Unfortunately for Big Oil, the attempt to convince viewers that oil powers past impossible falls flat: While space travel currently relies on fossil fuels, reports from NASA suggest it wont be that way for long. The space agency predicts that lighter, more potent fuels will power exploration in the future.  <a href=\"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/space-exploration\/big-oils-shortsighted-super-bowl-ad-gets-rocket-fuel-wrong-inverse\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[187764],"tags":[],"class_list":["post-175537","post","type-post","status-publish","format-standard","hentry","category-space-exploration"],"_links":{"self":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts\/175537"}],"collection":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/comments?post=175537"}],"version-history":[{"count":0,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts\/175537\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/media?parent=175537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/categories?post=175537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/tags?post=175537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}