{"id":175219,"date":"2017-02-06T14:43:46","date_gmt":"2017-02-06T19:43:46","guid":{"rendered":"http:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/marketing-immortality-jstor-daily\/"},"modified":"2017-02-06T14:43:46","modified_gmt":"2017-02-06T19:43:46","slug":"marketing-immortality-jstor-daily","status":"publish","type":"post","link":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/transhuman-news-blog\/immortality-medicine\/marketing-immortality-jstor-daily\/","title":{"rendered":"Marketing Immortality &#8211; JSTOR Daily"},"content":{"rendered":"<p><p>    Weve long been fascinated with the ideas of immortality and    eternal youth. Around 220 BCE, Emperor Shihuangdi    searched for the elixir of life. Juan    Ponce de Len searched for the Fountain of Youth in the    1500s, and in 1890, Oscar Wildes     Dorian Gray sold his soul for a perpetually pretty face.    The Methuselah Mouse    Prize, an award granted to teams that engineer older and    healthier mice, took the fantasy out of our myths and put it    into our laboratories.  <\/p>\n<p>    Recently, a controversial     $8,000 blood transfusion treatment shows that its also    moved into our clinics.  <\/p>\n<p>    Anti-aging technology isnt limited to groundbreaking medicine.  <\/p>\n<p>    The provider, Jesse Karmazin, based the idea on a study that    suggested aging in mice could be reversed, after old mice that    were given blood from young ones for four weeks showed changes    in hallmark signs of getting older. Participants can pay for an    infusion of young peoples blood and plasma in the hopes itll    rejuvenate their own systems.The study itself is    unreliable, the treatment unproven, and the cost    toclients is astronomical. Karmazin himself isnt a    medical professional, but an entrepreneur who sees anti-aging    research as a market opportunity. The business has the    potential to garner $4.8 million.  <\/p>\n<p>    Anti-aging technology isnt limited to groundbreaking medicine.    It lines pharmacies and makeup counters. Wrinkle creams, skin    repair formulas, vitamins, Viagra; these are small but concrete    examples of the money poured into researching, packaging, and    selling youth.Our aversion to aging has enabled the    commercialization of immortality, despite its impossibility.  <\/p>\n<p>    Given our current enthusiasm for staving it off, we may not    realize age    didnt always terrify us, perhaps because we didnt live    long enough for it to.  <\/p>\n<p>      Senectitude in 1481 originally meant old age; senescence was      used in 1695 to mean growing old; and senile was used in 1661      to signify what was suited to old age. The term senility was      used in 1791 to mean a state of being old or infirm due to      old age. But by 1848 senile meant weakness, and by the late      nineteenth century it indicated a pathological state. The      term has taken on greater medical negative connotations ever      since.    <\/p>\n<p>    As our lives have grown longer, life span and health span have    become crucially different. Although age brings    benefitsfamilies, wisdom, stabilitythe accompanying physical    degeneration, and its correlating limitations, make us    hyperfocused on old ageas the signpost for the    approaching end of life.  <\/p>\n<p>    The fixation on defeating death has had the sideeffect of    vilifying age. John A. Vincent writes, science as culture    misdirects the way in which old age is understood. Rather than    valuing life in all its diversity, including its final phase,    it leads to misguided devotion of resources to solving the    problem of death. The focus on biological failure sets up a    cultural construction of old age which leads to the low esteem    in which it is currently held.  <\/p>\n<p>    Our desire for youth isnt just a fear of dying; its the    desire to keep a life worth living, and for us, that means    immortality is not merely living to 150. It means living to    150, perpetually age 30.  <\/p>\n<p>    By: John A. Vincent  <\/p>\n<p>    Sociology, Vol. 40, No. 4 (AUGUST 2006), pp. 681-698  <\/p>\n<p>    Sage Publications, Ltd.  <\/p>\n<p>  Comments are closed.<\/p>\n<p><!-- Auto Generated --><\/p>\n<p>The rest is here:<br \/>\n<a target=\"_blank\" href=\"https:\/\/daily.jstor.org\/marketing-immortality\/\" title=\"Marketing Immortality - JSTOR Daily\">Marketing Immortality - JSTOR Daily<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p> Weve long been fascinated with the ideas of immortality and eternal youth. Around 220 BCE, Emperor Shihuangdi searched for the elixir of life <a href=\"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/transhuman-news-blog\/immortality-medicine\/marketing-immortality-jstor-daily\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-175219","post","type-post","status-publish","format-standard","hentry","category-immortality-medicine"],"_links":{"self":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts\/175219"}],"collection":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/comments?post=175219"}],"version-history":[{"count":0,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts\/175219\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/media?parent=175219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/categories?post=175219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/tags?post=175219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}