{"id":1124002,"date":"2024-04-16T10:46:53","date_gmt":"2024-04-16T14:46:53","guid":{"rendered":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/uncategorized\/milan-design-week-2024-google-and-chromasonic-transform-light-into-sound-for-making-sense-of-color-exhibition-cool-hunting\/"},"modified":"2024-04-16T10:46:53","modified_gmt":"2024-04-16T14:46:53","slug":"milan-design-week-2024-google-and-chromasonic-transform-light-into-sound-for-making-sense-of-color-exhibition-cool-hunting","status":"publish","type":"post","link":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/google\/milan-design-week-2024-google-and-chromasonic-transform-light-into-sound-for-making-sense-of-color-exhibition-cool-hunting\/","title":{"rendered":"Milan Design Week 2024: Google and Chromasonic Transform Light Into Sound for Making Sense of Color Exhibition &#8230; &#8211; Cool Hunting"},"content":{"rendered":"<p><p>        An ethereal immersion into the power and interconnectedness        of our senses      <\/p>\n<p>    Unless youve been following Salone del Mobile for the    last few years, Google might not be    the first organization to come to mind when you hear the words    Milan Design    Week. And yet, for attendees, years after year, the tech    pioneer has continued to explore the world of design through    our interconnected sensesand our abundance of feelingswith    exhibitions like A    Space for Being with Suchi Reddy and Shaped    by Water with Lachlan Turczan. This year, at Garage 21    from 15-21 April, Googles Vice President of Hardware Design,    Ivy Ross, will present Making Sense of Colorin    collaboration with arts and research labChromasonic. The immersive installation, which    translates light into sound is as spectacular as it is serene.  <\/p>\n<p>    In Making Sense of Color, translucent scrims form three rows    of seven partially enclosed spaces. All 21 of these nodes are    enhanced with a dedicated color-shifting light source and    enveloping spatialized audio. With Chromasonics    refrequencing technology, the frequencies emanating from a    soothing lightscape are translated into sound while guests pass    from space to space, engaging with others or finding their own    peace in the waves of color.  <\/p>\n<p>        We create a condition where you can see sound or hear light      <\/p>\n<p>    At a really fundamental level, we connect light frequencies    and sound frequencies, multimedia artist Johannes Girardoni,    Chromasonics cofounder, explains to COOL HUNTING on site. We    map light waves to sound waves to help us all expand our    perception. We use technology to do that. We create a condition    where you can see sound or hear light because we are aligning    all the frequencies and waves algorithmically. In person, an    immediate calm descends as one steps into the experiential    space.  <\/p>\n<p>    In addition to being a sensory immersion, its also a tale of    human connectionwith pleasant encounters shared in the space.    Its a use of technology that allows us to move our presence    into ourselves, to move into the presence of others, and to    connect through community, Girardoni continues. The physical    spatial expression of this installation creates an    elasticization of space through the movement of light and sound    so space may appear to expand and contract. When youre in the    space with other participants, they may appear or disappear.    You notice yourself. You notice others.  <\/p>\n<p>    Ross explains that Chromasonics work at the intersection of    art and science is what appealed to Google. They embrace both    physical and virtual sensory technologies to create visceral    experiences that really resonate with us and relate to how we    approach design, she tells us. In the case ofMaking    Sense of Color, their portion of the exhibit embodies the    answer to the question, what does color sound like?'  <\/p>\n<p>        Color gives life a pulse      <\/p>\n<p>    At the Google Hardware Design Studio we are always considering    the sensorial nature of what we design,color being an    important aspect, Ross says. Each color transmits a different    vibration. That vibration has a biological and psychological    effect on us. Color gives life a pulse. Color resonates with    vibrancy, embodying energy, evoking emotion. Right now we are    going through a lot of emotion as a society so understanding    the power of color and its different properties feels    relevant.  <\/p>\n<p>    As for the importance of Milan Design Week, Ross adds that, we    believe that Salone is the best showcase for design, attracting    folks from all over the world. It is the best place to share    with the world the thought leadership of the Google Hardware    Design group. Our Making Sense of Color experience culminates    in a feast for the eyes that shows how color comes to life    through the design of Googles hardware portfolio that will be    on display. For those in Milan for Salone del Mobile, its a    cant missand for those who are mesmerized from afar, the    Chromasonic portion of the installation will travel to other    destinations in the future.  <\/p>\n<p>        Milan Design Week 2024: Google and Chromasonic Transform        Light Into Sound for Making Sense of Color Exhibition      <\/p>\n<p>    This placeholder is removed when the ad slot is configured.  <\/p>\n<p><!-- Auto Generated --><\/p>\n<p>View post:<\/p>\n<p><a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/coolhunting.com\/design\/milan-design-week-2024-google-and-chromasonic-tranform-sound-frequencies-into-light-for-the-making-sense-of-color-exhibition\" title=\"Milan Design Week 2024: Google and Chromasonic Transform Light Into Sound for Making Sense of Color Exhibition ... - Cool Hunting\">Milan Design Week 2024: Google and Chromasonic Transform Light Into Sound for Making Sense of Color Exhibition ... - Cool Hunting<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p> An ethereal immersion into the power and interconnectedness of our senses Unless youve been following Salone del Mobile for the last few years, Google might not be the first organization to come to mind when you hear the words Milan Design Week. And yet, for attendees, years after year, the tech pioneer has continued to explore the world of design through our interconnected sensesand our abundance of feelingswith exhibitions like A Space for Being with Suchi Reddy and Shaped by Water with Lachlan Turczan.  <a href=\"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/google\/milan-design-week-2024-google-and-chromasonic-transform-light-into-sound-for-making-sense-of-color-exhibition-cool-hunting\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[345634],"tags":[],"class_list":["post-1124002","post","type-post","status-publish","format-standard","hentry","category-google"],"_links":{"self":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts\/1124002"}],"collection":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/comments?post=1124002"}],"version-history":[{"count":0,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts\/1124002\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/media?parent=1124002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/categories?post=1124002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/tags?post=1124002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}