{"id":1116635,"date":"2023-07-29T20:46:19","date_gmt":"2023-07-30T00:46:19","guid":{"rendered":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/uncategorized\/tony-anscombe-its-misleading-to-ask-if-big-tech-wants-to-read-broadbandbreakfast-com\/"},"modified":"2023-07-29T20:46:19","modified_gmt":"2023-07-30T00:46:19","slug":"tony-anscombe-its-misleading-to-ask-if-big-tech-wants-to-read-broadbandbreakfast-com","status":"publish","type":"post","link":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/big-tech\/tony-anscombe-its-misleading-to-ask-if-big-tech-wants-to-read-broadbandbreakfast-com\/","title":{"rendered":"Tony Anscombe: It&#8217;s Misleading to Ask if Big Tech Wants to Read &#8230; &#8211; BroadbandBreakfast.com"},"content":{"rendered":"<p><p>    Ever since the internet was introduced to the world, the    demands placed on it by users have constantly evolved. It was    once a blessing to simply be connected, but now that more than    half the world relies on the internet for work, schooling, and    day-to-day activities, the broadband industry must shift its    focus to delivering a quality user experience.  <\/p>\n<p>    For decades, speed has been used as the primary indicator of    broadband performance. At the same time, networking experts    have long realized that speed is just one dimension of    broadband performance, and newer, increasingly interactive    applications have made users aware that more than just speed is    required to provide the best possible experience. As a result,    the industry needs to look beyond conventional measurements of    speed and even latency, to improve overall broadband experience    and to facilitate the management of network performance against    service and application requirements.  <\/p>\n<p>    Because our always on, ultra-connected lifestyle now demands    so much more from our networks, Quality of Experience can no    longer be ignored. For example, the emergence of applications    such as Virtual Reality, Augmented Reality, and other high    bandwidth, latency-sensitive applications have the potential to    place tremendous strain on broadband networks.  <\/p>\n<p>    Notably, VR technology has become more accessible and widely    used over the past few years and it only continues to grow in    popularity, with an estimated base of more than 171    million users worldwide and applications in gaming,    healthcare, education, architecture, and other markets.  <\/p>\n<p>    As VR technology and applications evolve, they require much    more responsiveness from the network, including stringent    latency requirements that are critical to providing customers    with a realistic and comfortable experience. In effect, a    network providing VR must be invisible to the customer,    delivering data packets so quickly and reliably that its    presence between the user and the application is not detected.  <\/p>\n<p>    Latency, or the amount of time it takes for a data packet to    travel from one point to another, is one of the network    performance metrics used to describe customer QoE and consumers    have become increasingly aware of its importance. However,    conventional latency measurements do not necessarily provide    enough information to drive improvements to network    performance, especially when supporting demanding applications    and services.  <\/p>\n<p>    The industry needs to be able to break latency into its    components, each of which is affected by distinct factors    within the network. By understanding the individual    components that make up latency, network designers can focus on    the most effective techniques to provide performance optimized    for subscribers, services, and applications.  <\/p>\n<p>    Broadband Forums Broadband Quality of Experience Delivered    project, published as a series of specifications under the    TR-452 umbrella, defines metrics that capture variability in    network quality, relating directly to end-user QoE. The    framework uses principles of Quality Attenuation (written Q)    to characterize the performance metrics, measurements, and    analysis required by innovative broadband networks, tackling    factors such as latency, consistency, predictability, and    reliability.  <\/p>\n<p>    Quality Attenuation measurements provide the capability for    decomposing latency into distinct components, matching them to    the sources of performance degradation. For example, packet    delay is decomposed into a constant component (due to distance    travelled and also bounded by the speed of light), a variable    component (caused by queuing or buffering), and a serialization    delay (tied to link speeds).  <\/p>\n<p>    Quality Attenuation then builds a representative statistical    distribution of these latency components as well as packet    loss, based on the measured transit times of variable sized    packets sent over a network segment over time. This makes    Quality Attenuation a powerful tool for evaluating both the    nature and the causes of network performance issues.  <\/p>\n<p>    For example, Broadband Quality Attenuation can be used to    identify quality degradation due to an inadequate scheduling    operation when the network is under load. This in turn allows    network operators to optimize broadband performance more    cost-effectively via configuration changes, treating the root    cause of the issue rather than just increasing link speeds,    which could entail significant expenditure without solving the    problem.  <\/p>\n<p>    In this new gigabit era  with the likes of DOCSIS 4, XGS-PON,    25G, 50G, 100G, coherent PON, and Wi-Fi 7 either available now    or on the horizon  more speed has diminishing benefits as    perceived by customers. Instead, a new generation of    interactive apps and services requires a more responsive    network. As this evolution continues, speed will no longer be    the main differentiator, but rather just one factor in the    quest for a more comprehensive understanding of network    performance, based upon service and application QoE.  <\/p>\n<p>    By focusing on QoE, service providers can achieve reduced    churn, new Average Revenue Per User growth opportunities,    service differentiation, and lower OPEX applied to customer    support and network planning. Services differentiated for    specific QoE can be offered initially to particular target    groups and ultimately, to the wider broadband subscriber    market. These offerings can be powered by Broadband QED, which    provides the needed framework to specify, measure, and analyze,    and ensure the quality required for these next-generation    applications driving value-added services.  <\/p>\n<p>    Gavin Young is responsible within Vodafone Group    for the fixed broadband access technology strategy,    architecture, vendor roadmaps and standards across the 17    countries where Vodafone currently has fixed access assets,    including fiber, cable and DSL access technologies plus    fixed-mobile access. Young was a founding director of the    Broadband Forum, for which he served as technical    chairman for 12 years, in addition to serving as co-chair of    the UK21CN consultations broadband group and on other    technical boards. He is chairman of the Ofcom Spectrum Advisory    Board and is active in several CableLabs initiatives, and is a    fellow of the IET. This piece is exclusive to Broadband    Breakfast.  <\/p>\n<p>    Broadband Breakfast accepts commentary from    informed observers of the broadband scene. Please send pieces    <a href=\"mailto:tocommentary@breakfast.media\">tocommentary@breakfast.media<\/a>.    The views expressed in Expert Opinion pieces do not necessarily    reflect the views of Broadband Breakfast and Breakfast Media    LLC.  <\/p>\n<p><!-- Auto Generated --><\/p>\n<p>More:<\/p>\n<p><a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/broadbandbreakfast.com\/2023\/07\/tony-anscombe-its-misleading-to-ask-if-big-tech-wants-to-read-peoples-messages\" title=\"Tony Anscombe: It's Misleading to Ask if Big Tech Wants to Read ... - BroadbandBreakfast.com\">Tony Anscombe: It's Misleading to Ask if Big Tech Wants to Read ... - BroadbandBreakfast.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p> Ever since the internet was introduced to the world, the demands placed on it by users have constantly evolved. It was once a blessing to simply be connected, but now that more than half the world relies on the internet for work, schooling, and day-to-day activities, the broadband industry must shift its focus to delivering a quality user experience <a href=\"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/big-tech\/tony-anscombe-its-misleading-to-ask-if-big-tech-wants-to-read-broadbandbreakfast-com\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[450977],"tags":[],"class_list":["post-1116635","post","type-post","status-publish","format-standard","hentry","category-big-tech"],"_links":{"self":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts\/1116635"}],"collection":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/comments?post=1116635"}],"version-history":[{"count":0,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts\/1116635\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/media?parent=1116635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/categories?post=1116635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/tags?post=1116635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}