Twitter CEO Elon Musk announced changes to the platform's direct messages feature including the introduction of encryption.<\/p>\n
STR | Nurphoto | Getty Images<\/p>\n
Twitter's power users are still coming to the app, but fewer are posting on it since Elon Musk's acquisition late last year, according to a survey from Pew Research Center.<\/p>\n
\"The Center's new analysis of actual behavior on the site finds that the most active users before Musk's acquisition defined as the top 20% by tweet volume have seen a noticeable posting decline in the months after,\" the survey's authors wrote on Wednesday. \"These users' average number of tweets per month declined by around 25% following the acquisition.\"<\/p>\n
Additionally, about six in ten U.S. adults who have used Twitter in the past year said they've recently taken breaks from the service, and a quarter of the group indicated they will not use Twitter a year from now, the survey said.<\/p>\n
The new data underscore the challenges facing Twitter's incoming CEO, Linda Yaccarino, who will replace Musk. She'll be taking over the ailing social media service, which has lost a number of advertisers over the past few months on concerns that racist and otherwise inappropriate content has flourished since Musk's takeover. <\/p>\n
Yaccarino, who recently resigned from her position as NBCUniversal global advertising chief, will need to repair relationships with Twitter's advertisers and get a grasp on content moderation. Musk has slashed the company's workforce by about 80% to roughly 1,500 employees, getting rid of some people that he should've kept, he acknowledged in an interview with CNBC on Tuesday.<\/p>\n
\"Desperate times call for desperate measures,\" Musk said. \"So there's no question that some of the people who were let go probably shouldn't have been let go.\"<\/p>\n
The Pew survey also showed most of Twitter's content is produced by a small group of power users.<\/p>\n
\"Since Musk's acquisition, 20% of U.S. adults on the site have produced 98% of all tweets by this group,\" the survey said.<\/p>\n
Upon request for comment, Twitter responded with its now customary poop emoji. <\/p>\n
Watch: Elon Musk on Twitter's new CEO<\/p>\n
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Twitter's top users are posting less since Musk takeover last year, Pew Survey shows - CNBC<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Twitter CEO Elon Musk announced changes to the platform's direct messages feature including the introduction of encryption. STR | Nurphoto | Getty Images Twitter's power users are still coming to the app, but fewer are posting on it since Elon Musk's acquisition late last year, according to a survey from Pew Research Center. Continue reading