Canadas Responsible Gambling Council (RGC) has collaborated on a new campaign to encourage Ontarian bettors to wager responsibly. By Gambling Insider<\/p>\n
Canadas Responsible Gambling Council (RGC) has collaborated on a new campaign to encourage Ontarian bettors to wager responsibly.<\/p>\n
Alongside marketing and research association ThinkTV, the RGC has developed a new initiative set to hit television and radio waves in the coming weeks.<\/p>\n
This will endeavour to educate Canadians about the possible risks associated with gambling, and focus on betting in particular.<\/p>\n
Ontarios iGaming market went live in April, as did single-event sports betting, and the RGCs messaging is primarily intended for Ontarians.<\/p>\n
To this end, the campaign supposedly taps into the look and feel Ontarians now associate with online gambling ads. The RGC published a 30-second video on YouTube in a parody of stereotypical betting ads, but halfway through, things take a turn.<\/p>\n
An actor directly addresses the audience, imploring viewers to wager responsibly, before directing them to KnowTheRisk.ca.<\/p>\n
With the rise of online gambling and sports betting advertising in Ontario and across Canada we recognized there was a need to help the public understand the sensationalised ads were seeing on TV dont necessarily reflect reality, said Shelley White, RGC Chief Executive.<\/p>\n
It is important for everyone to learn and understand the risks involved when gambling in the online space and how to minimise those risks when playing online.<\/p>\n
Via ThinkTV, this public service announcement (PSA) will run across Canadian broadcast networks in Ontario, though it may be later expanded to other provinces.<\/p>\n
Alan Dark, ThinkTV Chairman, expressed a similar sentiment to White, adding: There is an opportunity for us all to work together to ensure Ontarians receive a balanced message when it comes to online gambling and sports betting.<\/p>\n
The broadcast community plays an important role in shaping the gambling advertising landscape, and we are proud to be leading the charge in a responsible way to meet the needs of the industry and the public.<\/p>\n
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RGC and ThinkTV join forces to launch safer gambling PSA in Ontario - Gambling Insider<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Canadas Responsible Gambling Council (RGC) has collaborated on a new campaign to encourage Ontarian bettors to wager responsibly. By Gambling Insider Canadas Responsible Gambling Council (RGC) has collaborated on a new campaign to encourage Ontarian bettors to wager responsibly. Continue reading