{"id":1085748,"date":"2022-08-23T00:22:02","date_gmt":"2022-08-23T04:22:02","guid":{"rendered":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/uncategorized\/big-tech-crashes-big-sports-axios-com\/"},"modified":"2022-08-23T00:22:02","modified_gmt":"2022-08-23T04:22:02","slug":"big-tech-crashes-big-sports-axios-com","status":"publish","type":"post","link":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/big-tech\/big-tech-crashes-big-sports-axios-com\/","title":{"rendered":"Big tech crashes big sports &#8211; axios.com"},"content":{"rendered":"<p><p>After years of watching traditional media dominate live sports, tech giants have decided it's time to get in the game by paying up for live sports rights. <\/p>\n<p>Why it matters: The value of sports rights has been in the stratosphere and the inclusion of trillion-dollar tech giants will only lift those numbers higher. <\/p>\n<p>State of play: Disney, Comcast, Paramount, and Fox will pay a combined $24.2 billion for sports rights in 2024 alone, according to data from MoffettNathanson.<\/p>\n<p>Yes, and: Apple and Amazon are battling for the NFL's Sunday Ticket package  a deal that is expected to include a stake in the league's media business  with Apple seen as the heavy favorite.<\/p>\n<p>Yes, but: Most of the sports rights still reside with the established media giants that now have their own streaming services. <\/p>\n<p>Between the lines: Traditional media companies love sports for their ability to drive huge viewership that turns into big ad dollars. Big tech has a different goal.<\/p>\n<p>What's next: The NBA's upcoming rights renewal will be closely watched next year.<\/p>\n<p><!-- Auto Generated --><\/p>\n<p>See more here: <\/p>\n<p><a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/www.axios.com\/2022\/08\/20\/big-tech-crashes-big-sports\" title=\"Big tech crashes big sports - axios.com\">Big tech crashes big sports - axios.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p> After years of watching traditional media dominate live sports, tech giants have decided it's time to get in the game by paying up for live sports rights. Why it matters: The value of sports rights has been in the stratosphere and the inclusion of trillion-dollar tech giants will only lift those numbers higher. State of play: Disney, Comcast, Paramount, and Fox will pay a combined $24.2 billion for sports rights in 2024 alone, according to data from MoffettNathanson <a href=\"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/big-tech\/big-tech-crashes-big-sports-axios-com\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[450977],"tags":[],"class_list":["post-1085748","post","type-post","status-publish","format-standard","hentry","category-big-tech"],"_links":{"self":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts\/1085748"}],"collection":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/comments?post=1085748"}],"version-history":[{"count":0,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts\/1085748\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/media?parent=1085748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/categories?post=1085748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/tags?post=1085748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}