The wait is over and the results are in! A+M is thrilled to reveal the shortlist for the Agency of the Year Awards and MARkies 2022 Malaysia. Thirteen years after its inception, this programme continues to serve as a key vehicle for client-side marketers to honour agencies for their outstanding work and services, well-run business performance, and general management across 32 defining categories. All agencies, large and small, were given the opportunity to shine. This year the awards introduced two new categories: eCommerce Marketing Agency of the Year and MarTech Agency of the Year.<\/p>\n
This years MARKies saw 43 categories open for entry, across two main segments Creative Ideas and Media Usage - to recognise and reward the most innovative, creative and effective campaigns spanning Malaysias entire marketing services industry. In the first segment, new additions include Most Creative- B2B Marketing and Most Creative- Multicultural Marketing. The second segment included Most Effective Use- B2B Marketing, Most Effective Use- Customer Acquisition and Most Effective Use- Multicultural Marketing. Agencies also have the opportunity to enter our new individual categories and win awards for Best Account Manager, Best Art Director\/Designer and Best Strategist. <\/p>\n
Agency of the Year and MARKies entries were judged by an independent panel of 28 client-side marketers. One of the judges, Jessica Lee, head, group marketing, Loob Holding, said: \"Most entries were consistently excellent in their own areas, making it difficult to shortlist and decide which outstanding agency stood out from the rest of entries.The deserving winners are focused on executing relevant and holistic campaigns, built from insightful audience data that eventually led to effective campaign results.\"<\/p>\n
The winners will be announced on 5 August 2022. <\/p>\n
So who made the cut? Here are the 2022 finalists.<\/p>\n
Agency of the Year finalists: <\/p>\n
1. Analytics Agency of the Year Ampersand Advisory Digitas Malaysia Media Funnel SKALE TDG - The D Group<\/p>\n
2. B2B Agency of the Year Aiken Digital Archetype Malaysia FCB SHOUT GETIT LOCUS-T Pico<\/p>\n
3. Boutique Agency of the Year Be Strategic Conten.T Creme Digital DreamsKingdoms Mad Hat Asia Mutant Communications Primal Malaysia The Chariot Agency VoxEureka<\/p>\n
4. Branding & Design Consultancy of the Year Archetype Malaysia DreamsKingdoms FCB SHOUT FOREFRONT International<\/p>\n
5. Consultant of the Year Ampersand Advisory Archetype Malaysia Digital Symphony Digitas Malaysia Edelman Malaysia Entropia - part of Accenture Song FCB SHOUT GO Communications<\/p>\n
6. Content Marketing Agency of the Year Ampersand Advisory Edelman Malaysia FCB SHOUT GO Communications Kingdom Digital Solutions<\/p>\n
7. Creative Agency of the Year DreamsKingdoms Entropia - part of Accenture Song FCB SHOUT Kingdom Digital Solutions M&C Saatchi The Clan<\/p>\n
8. CRM & Loyalty Marketing Agency of the Year Ampersand Advisory Digitas Malaysia DreamsKingdoms FCB SHOUT TDG - The D Group<\/p>\n
9. Digital Agency of the Year Ampersand Advisory Creme Digital Digital Symphony Digitas Malaysia Edelman Malaysia Entropia - part of Accenture Song FCB SHOUT Kingdom Digital Solutions M&C Saatchi PHD Media<\/p>\n
10. eCommerce Marketing Agency of the Year Ampersand Advisory Exabytes Network Intrepid Malaysia Maxis eCommerce & Retail Primal Malaysia<\/p>\n
11. Event Marketing Agency of the Year Above Creative Events At Event Quest Event Plus Light Up 7 Pico<\/p>\n
12. Experiential Marketing Agency of the Year At Event Quest DreamsKingdoms Event Plus GO Communications Light Up 7 The Gaming Company<\/p>\n
13. Full Service Agency of the Year Be Strategic Digital Symphony DreamsKingdoms Entropia - part of Accenture Song FCB SHOUT FOREFRONT International Light Up 7<\/p>\n
14. Independent Agency of the Year Ampersand Advisory Be Strategic DreamsKingdoms GETIT GO Communications Kingdom Digital Solutions Mad Hat Asia Mutant Communications Trapper VoxEureka<\/p>\n
15. Influencer Agency of the Year Buzzer FCB SHOUT GO Communications Kingdom Digital Solutions Scarlet Holdings<\/p>\n
16. Integrated Marketing Agency of the Year Ampersand Advisory Be Strategic DreamsKingdoms Entropia - part of Accenture Song FCB SHOUT GO Communications M&C Saatchi Pico VoxEureka<\/p>\n
17. Lead Generation Agency of the Year Aforemention (subsidiary of FOREFRONT) Ampersand Advisory clickTRUE Digital Symphony FCB SHOUT LOCUS-T Primal Malaysia<\/p>\n
18. MarTech Agency of the Year Aiken Digital Ampersand Advisory Conten.T Digital Symphony Entropia - part of Accenture Song Exabytes Network SKALE TDG - The D Group<\/p>\n
Media Agency of the Year Ampersand Advisory Creme Digital Entropia - part of Accenture Song NKMH Media PHD Media Trapper Universal McCann<\/p>\n
19. Mobile Marketing Agency of the Year Ampersand Advisory DreamsKingdoms Edelman Malaysia Entropia - part of Accenture Song Kingdom Digital Solutions TDG - The D Group<\/p>\n
20.New Kid on the Block Buzzer Digital Symphony Kredence Creative Solutions MsOrange Solutions Creative Primal Malaysia The Chariot Agency<\/p>\n
21. Performance Marketing Agency of the Year Aforemention (subsidiary of FOREFRONT) clickTRUE Digital Symphony Entropia - part of Accenture Song Kredence Creative Solutions<\/p>\n
22. Programmatic Agency of the Year Ampersand Advisory Digital Symphony Entropia - part of Accenture Song Xaxis Malaysia<\/p>\n
23. Public Relations Agency of the Year Archetype Malaysia Edelman Malaysia GO Communications Mad Hat Asia Mutant Communications VoxEureka<\/p>\n
24. Search Marketing Agency of the Year Aforemention (subsidiary of FOREFRONT) LOCUS-T Primal Malaysia<\/p>\n
25. Social Media Marketing Agency of the Year Aforemention (subsidiary of FOREFRONT) Be Strategic Edelman Malaysia Entropia - part of Accenture Song Exabytes Network FCB SHOUT GO Communications Kingdom Digital Solutions Lion & Lion Malaysia<\/p>\n
26. Specialist Agency of the Year DreamsKingdoms FOREFRONT International Mad Hat Asia Maxis eCommerce & Retail SKALE The Gaming Company<\/p>\n
27. Video \/ Production Company of the Year Ampersand Advisory DreamsKingdoms FCB SHOUT Kingdom Digital Solutions Light Up 7 Media Prima Omnia Scarlet Holdings<\/p>\n
28. Agency Leader of the Year Be Strategic, Ashvin Anamalai Digital Symphony, Kuhan Kumar DreamsKingdoms, Yens YenKai FCB SHOUT, Shaun Tay Media Funnel, Alexander Ang Chee Chao Personedge, Choo Mei Sze Trapper, Sue-Anne Lim VoxEureka, Jonathan Tan<\/p>\n
29. Agency Team of the Year DreamsKingdoms FCB SHOUT Kingdom Digital Solutions Light Up 7 Mad Hat Asia The Lenovo Archies @ Archetype Malaysia Zeno Group Malaysia, Beyond Sugar Team<\/p>\n
30. Rising Star Creme Digital, Sam Werngren Digital Symphony, Ahdesya Harindran DreamsKingdoms, Christine Kuek Mutant Communications, Marissa Gross Personedge, Angela Lau TDG - The D Group, Hun Jie Ng<\/p>\n
MARKies Finalists<\/p>\n
1. Most Creative- Audio FCB SHOUT, SEMPURNA - Malaysia's First Sign Language Musical Campaign Invictus Blue Group, F&N Turns A Problem Into A Nationwide Dance Party! PHD Media, Ensemble Worldwide, Safi - How #SISREDAHJE Anthem shake the world of hijabi transform +40% sales uplift! Scarlet, Cinta KK - TikTok Drama Series<\/p>\n
2. Most Creative- B2B Marketing 4 Thirteen, Aspect Ratio Studios, OMD, ABSolutely (Allianz Business Shield) Edelman, #GetMoving Challenge Entropia - Part of Accenture Song, Breaking the fourth wall in interactive storydoing Entropia - Part of Accenture Song, Power beyond colors - transforming the paint retail value chain FCB SHOUT, MYFUTUREJOBS - Getting Malaysians back to work and the nation back on its feet Noir by Entropia, Pepsi Flexes Retailment Experience to the NEXT Level Noir by Entropia, WONDA Adds a Spicy Twist to Retail Experiences Rantau Golin, Brand Care, #SapotSME Rantau Golin, Brand Care, ATLAS Introduces Automated Sampling SKALE, GGTV, Anchor Legendairy Dream Rewards<\/p>\n
3. Most Creative - Campaign Pivot Ampersand Advisory, Covid Constrained? Shiseido Creates 7 Levels Of Virtual Reality To Bring Ginza Street Tokyo To Malaysian Women Ampersand Advisory, #SupportLokal allowed SMEs to connect and grow in the face of movement restrictions Archetype Malaysia, #JomSnekBijak by Mondelz Malaysia GO Communications, Take a Stand with SmectaGO GO Communications, Genting SkyWorlds Invictus Blue Group, F&N Turns A Problem Into A Nationwide Dance Party! The Clan, MAE-ke It Ong Campaign The Clan, Maybank2u Biz App Launch<\/p>\n
4. Most Creative - Communications \/ Public Relations FCB SHOUT, ALLY AGAINST ADVERSITY - Shining the spotlight on Malaysian resilience with the power of storytelling GO Communications, LEGO x Adidas Brick Kicks GO Communications, Genting SkyWorlds GO Communications, Seasons of Change GO Communications, Take a Stand with SmectaGO Mad Hat Asia, Kotex Limited Edition 2021 - Teroka Lokal Noir by Entropia, A CSR That Got Kids Turning Scary Frontliners into Happee Frontliners Noir by Entropia, Pepsi BLACKout Hour: Facilitating Human Connections During Mealtimes Rantau Golin, Brand Care, First Braille-Enabled Vending Machine The Clan, Grab Lejen<\/p>\n
5. Most Creative - Content Marketing Ampersand Advisory, First Time In Malaysia Content Innovation: Shiseido Creates 7 Levels Of Virtual Reality That Bring Ginza Street Tokyo To Malaysian Women Entropia - Part of Accenture Song, The art of sustainability with Red Hong Yi FCB SHOUT, ALLY AGAINST ADVERSITY - Shining the spotlight on Malaysian resilience with the power of storytelling FCB SHOUT, GOLDEN WISDOM - How RHB captured a new audience by turning traditional culture into modern art-vertisements FCB SHOUT, GO Communications, RASA SAYANG RASA KUAT - Helping the Malay segment navigate ramadan with a fresh insight GO Communications, Genting SkyWorlds GO Communications, LEGO x Adidas Brick Kicks GO Communications, Take a Stand with SmectaGO Noir by Entropia, Changing the Mealtime Narrative from Scrolling Phones to Screenless Companions Yellow Leads, (The Treasure of Family)<\/p>\n
6. Most Creative - COVID-19 Response Ampersand Advisory, Covid 19? VR 7! Shiseido Creates 7 Levels Of Virtual Reality (VR) To Deliver Ginza Street Tokyo To Malaysian Women Dotace Interactive, Gold For Stix FCB SHOUT, ALLY AGAINST ADVERSITY - Shining the spotlight on Malaysian resilience with the power of storytelling Light Up 7, #VaksinNation M&C Saatchi, U OK Tak Maxis eCommerce & Retail, Transcending Borders and Reaching Malaysian Homes with the Power of Digital Innovation Maxis eCommerce & Retail, Redefining The Nation's Eyewear Shopping Experience Noir by Entropia, A Happee PPE Frontliner Makeover - Designed For the Children, By the Children! Noir by Entropia, Hijrah - Migrating Hope into the Hearts of Malaysians Rantau Golin, Brand Care, #SapotSME<\/p>\n
7. Most Creative -Customer Engagement Ampersand Advisory, First-Of-Its-Kind Hyper-Engagement! Shiseido Creates 7 Levels Of Virtual Reality To Bring Ginza Street Tokyo To Malaysian Women Astana International, Petron Jom Jalan Jalan Entropia - Part of Accenture Song, Breaking the fourth wall in interactive storydoing Entropia - Part of Accenture Song, Winning mommies with marketing 4.0 Noir by Entropia, How Goodday Got Kids to Turn Scary Frontliners into Happee Frontliners Noir by Entropia, Pepsi Creates a Retail Playland for In-Store Visitors Noir by Entropia, How Pepsi Challenged Society to Stop Scrolling and Start Speaking at Mealtimes Noir by Entropia, When KFC Tokenized Cravings SKALE, CapitaLand Plant Rewards The Clan, Grab Lejen<\/p>\n
8. Most Creative - Digital Ampersand Advisory, First Of Its Kind Digital Experience! Shiseido Creates 7 Levels Of Virtual Reality To Bring Ginza Street Tokyo To Malaysia DreamsKingdoms, Experience a billboard come to life with DuitNow Edelman, #GetMoving Challenge Entropia - Part of Accenture Song, Unified banking experience (UBX) Maxis eCommerce & Retail, Transcending Borders and Reaching Malaysian Homes with the Power of Digital Innovation Noir by Entropia, The Sweet Goodbye Noir by Entropia, The Gift of Magic Noir by Entropia, How Pepsi Triggered a Blackout on Screens to Light Up Mealtimes Noir by Entropia, Calpis Encourages Gen Z's to Dance to Fame SKALE, CapitaLand Plant Rewards<\/p>\n
9. Most Creative - eSportsMarketing 4 Thirteen Group, ADA, Truth Communications, Yoodo Dominating The Malaysian Esports Scene Aiken Digital, When Crypto gets married to Esports The Chariot Agency, Gooderlympics The Gaming Company, GalAxie Cup 2021<\/p>\n
10. Most Creative - Event (Physical\/Virtual) Bellscape, Elmina 21K Strong Virtual Run and Ride Movement GO Communications, Seasons of Change GO Communications, Genting SkyWorlds GO Communications, Take a Stand with SmectaGO Light Up 7, Financial Literacy Month 2021 Noir by Entropia, Triggering a Blackout on Screens to Light Up Mealtimes in Eateries Noir by Entropia, Pepsi Flexes Retailment Experience to the NEXT Level Perk Idea, World of Effervescence VoxEureka, NEXTGen Malaysia<\/p>\n
11. Most Creative - Experiential DreamsKingdoms, Experience a billboard come to life with DuitNow GO Communications, Take a Stand with SmectaGO Invictus Blue Group, F&N Turns A Problem Into A Nationwide Dance Party! Noir by Entropia, Pepsi Transforms an Ordinary Action to an Extraordinary Experience Noir by Entropia, 1st AR Concert In A Bottle Noir by Entropia, When KFC Tokenized Cravings Noir by Entropia, The Sweet Goodbye Noir by Entropia, The Gift of Magic Rantau Golin, Brand Care, First Braille-Enabled Vending Machine SKALE, CapitaLand Plant Rewards<\/p>\n
12. Most Creative - Government Sector\/Non-Profit Marketing Event Plus, Making Asthma Interesting - Kawal Lelah Sebelum Parah FCB SHOUT, MYFUTUREJOBS - Getting Malaysians back to work and the nation back on its feet GO Communications, World Kidney Day Media Funnel, Rediscover Fun 2021 Campaign Noir by Entropia, How Goodday Milk turned frowns into smiles! Rantau Golin, Brand Care, First Braille-Enabled Vending Machine The Chariot Agency, The Balls Towel Trinergy Digital, Colours of Togetherness Xttack Event, For Your Sweetheart: Think Diabetes, Think Heart<\/p>\n
13. Most Creative - Influencers\/KOLs Entropia - Part of Accenture Song, The art of sustainability with Red Hong Yi FCB SHOUT, ALLY AGAINST ADVERSITY - Shining the spotlight on Malaysian resilience with the power of storytelling GO Communications, LEGO x Adidas Brick Kicks GO Communications, Genting SkYWorlds GO Communications, Seasons of Change Noir by Entropia, YOU.th can make an imP.A.C.T Noir by Entropia, How Pepsi Swapped the Companions in Our Pockets to Our Companions at the Table The Chariot Agency, C27, Money Heist: La Banda ke Bandar \/ La Banda is Coming to Town The Clan, Nespresso Summer Campaign Trinergy Digital, 111 Campaign<\/p>\n
14. Most Creative - Integrated Media Astana International, Petron Jom Jalan Jalan Conten.T, Best of Sports Conten.T, Greenstride Interactive Comic Entropia - Part of Accenture Song, Raising the bar - experiential party platform by drinkies FCB SHOUT, GOLDEN WISDOM - How RHB captured a new audience by turning traditional culture into modern art-vertisements GO Communications, Take a Stand with SmectaGO M&C Saatchi, Xpax Revamp Noir by Entropia, 1st AR Concert In A Bottle Noir by Entropia, Goodday Milk Yellow Leads, (The Treasure of Family)<\/p>\n
15. Most Creative - Launch\/Re-Launch 4 Thirteen, Aspect Ratio Studios, OMD, ABSolutely (Allianz Business Shield) Ampersand Advisory, Launching In Covid 19 With VR 7! Shiseido Creates 7 Levels Of Virtual Reality To Bring Ginza Street Tokyo To Malaysian Women GO Communications, Seasons of Change GO Communications, Genting SkyWorlds GO Communications, LEGO x Adidas Brick Kicks GO Communications, Take a Stand with SmectaGO Hawt Dotz, AT&S Groundbreaking Ceremony Mad Hat Asia, Kotex Limited Edition 2021 - Teroka Lokal Noir by Entropia, The Sweet Goodbye Noir by Entropia, 1st AR Concert In A Bottle<\/p>\n
16. Most Creative- Multicultural Marketing 4 Thirteen Group, ADA, Truth Communications, Pilihan Riang Raya Acendus Communications, Regulate Vape FCB SHOUT, ALLY AGAINST ADVERSITY - Shining the spotlight on Malaysian resilience with the power of storytelling FCB SHOUT, GOLDEN WISDOM - How RHB captured a new audience by turning traditional culture into modern art-vertisements M&C Saatchi, Celcom Penang MsOrange Solutions Creative, Initiative Media, PayNet makes the driest topic in the world FUN and relatable to different cultures, I Dah. You Bila Lagi? Noir by Entropia, TNB Presents: Raikan Malaysia Kita<\/p>\n
17. Most Creative - Out-of-Home Conten.T, Coach x Basquiat Conten.T, Rexy Gone Rogue Conten.T, Best of Sports DreamsKingdoms, Experience a billboard come to life with DuitNow M&C Saatchi, Xpax Revamp<\/p>\n
18. Most Creative- Social Media Astro, Maharaja Lawak Mega 2021 Entropia, U Mobile MadeByU: Papercraft Arfa Adam GO Communications, Take a Stand with SmectaGO M&C Saatchi, Xpax Revamp Naga DDB Tribal, WONDA Merdeka 2021 Noir by Entropia, Nian-tastic New Start<\/p>\n
19. Most Creative- Specific Audience Ampersand Advisory, Winning Urban Beauty-Conscious Women: ShiseidoS First-Of-Its-Kind 7 Levels Of Virtual Reality Creates Tokyo Ginza Street In Malaysia Blanc by Entropia, Courage & Kindness Entropia - part of Accenture Song, From niche to mass - inspiring travelers with personalized journeys FCB SHOUT, GOLDEN WISDOM - How RHB captured a new audience by turning traditional culture into modern art-vertisements FCB SHOUT, EXPECTATIONS - Resetting The Benchmarks For Mothers GO Communications, LEGO x Adidas Brick Kicks M&C Saatchi, Xpax Revamp Noir by Entropia, The World's First Child-Friendly PPE Suit - Designed For the Children, By the Children! Rantau Golin, Brand Care, #SapotSME The Clan, Grab Lejen<\/p>\n
20. Most Creative- Video 4 Thirteen, Aspect Ratio Studios, OMD, ABSolutely (Allianz Business Shield) Entropia Blanc, foodpanda \"My Ammama\" FCB SHOUT, LOVE CARRIES ON - A Chinese New Year story that took the world by storm FCB SHOUT, SEMPURNA - Malaysia's First Sign Language Musical Campaign M&C Saatchi, Xpax Revamp M&C Saatchi, U OK Tak Naga DDB Tribal, WONDA Merdeka 2021 Noir by Entropia, TNB Presents: Seed-sational Deepavali Noir by Entropia, TNB Presents: Hikmah Raya Aida Noir by Entropia, Nian-tastic New Start<\/p>\n
21. Most Effective Use- Audio FCB SHOUT, SEMPURNA - Malaysia's First Sign Language Musical Campaign OMD, Leo Burnett, Extending the heat of the 3x Spicy Ayam Goreng McD with audio channel Scarlet, KK Supermart Audio Jingle<\/p>\n
22. Most Effective Use- B2B Marketing Aiken Digital, When Crypto gets married to Esports clickTRUE Malaysia, Epson Knowledge Hub LOCUS-T, From RM10,000 to RM300,000. We get the Leads, You Close the Sales. Maxis eCommerce & Retail, Redefining Digital Resiliency with Maxis eCommerce Noir by Entropia, CTOS Credit Manager Always-on Rantau Golin, Brand Care, #SapotSME Rantau Golin, Brand Care, ATLAS Introduces Automated Sampling SKALE, GGTV, Anchor Legendairy Dream Rewards Star Media Group Berhad Kuali (Food Vertical), Driving SME home baker entrepreneur VoxEureka, RE:GENERATE<\/p>\n
23. Most Effective Use - Consumer Insights and Analytics Ampersand Advisory, Data Helps Win Urban Beauty-Conscious Women: ShiseidoS First-Of-Its-Kind 7 Levels Of Virtual Reality Brings Ginza Street Tokyo To Malaysia Archetype Malaysia, #JomSnekBijak by Mondelz Malaysia Digitas Malaysia, Unfolding Success For Samsung Galaxy Fold3 & Flip3 Digitas Malaysia, A Data-Engineered Way To Overachieve Leads Target For Mercedes Benz A-Series PHD Media, Annalect, Stomping down barriers in O2O marketing to deliver 10x growth<\/p>\n
24. Most Effective Use - Content Entropia, BMW 5 Series The Exchange Entropia, U Mobile MadeByU: Papercraft Arfa Adam FCB SHOUT, ALLY AGAINST ADVERSITY - Shining the spotlight on Malaysian resilience with the power of storytelling FCB SHOUT, GOLDEN WISDOM - How RHB captured a new audience by turning traditional culture into modern art-vertisements FCB SHOUT, GO Communications, RASA SAYANG RASA KUAT - Helping the Malay segment navigate ramadan with a fresh insight GO Communications, Genting SkyWorlds GO Communications, LEGO x Adidas Brick Kicks GO Communications, Take a Stand with SmectaGO VoxEureka, Doing Well by Doing Good Yellow Paper Plane, Asian Tiger Moms Knows Better Than Dr Google, Dr Facebook And Dr Whatsapp<\/p>\n
25. Most Effective Use- Customer Acquisition ADA, 4 Thirteen Group, Yoodo Unlimited Plan - #WhatYooWant Ampersand Advisory, Innovation Helps Win Urban Beauty-Conscious Women: ShiseidoS First-Of-Its-Kind 7 Levels Of Virtual Reality Brings TokyoS Ginza Street To Malaysia Creme Digital, GUESS E-commerce Entropia, Watsons KAWKAW Deals | Weekly Promos Entropia - Part of Accenture Song, Coffeerithm' powering Nespresso's commerce growth Entropia - Part of Accenture Song, Raising the bar - experiential party platform by drinkies FCB SHOUT, OCEAN HARMONY - Bringing life back to the oceans, one card at a time. FCB SHOUT, GOLDEN WISDOM - How RHB captured a new audience by turning traditional culture into modern art-vertisements Maxis eCommerce & Retail, Championing Body Positivity with The Perfect Fit For All Noir by Entropia, TIME Kabel Besar - The Ultimate Strategy for Customer Acquisition<\/p>\n
26. Most Effective Use - Digital Digitas Malaysia, A Data-Engineered Way To Overachieve Leads Target For Mercedes Benz A-Series Entropia - Part of Accenture Song, Coffeerithm' powering Nespresso's commerce growth Entropia - Part of Accenture Song, Power beyond colors - transforming the paint retail value chain Entropia - Part of Accenture Song, Unified banking experience (UBX) Mad Hat Asia, Sekuat Rasa Teh, Seerat Ikatan Kasih Maxis eCommerce & Retail, Fitspo Redefined: Strengthening the nation one fitness goal at a time Noir by Entropia, TIME Kabel Besar - The Strong Connection To The Digital Realm Noir by Entropia, Calpis Encourages Gen Z's to Dance to Fame OMD, C27, Smart Bid: Maximizing ROI-driven digital channels and new media to accelerate business performance The Clan, MAE-mang Boleh Raya Campaign<\/p>\n
27. Most Effective Use - Esports Marketing 4 Thirteen Group, ADA, Truth Communications, Yoodo Dominating The Malaysian Esports Scene Aiken Digital, When Crypto gets married to Esports MP Events (Pico Malaysia), Malaysia Digital Creativity Festival (MyDCF) 2021 OMD, Leo Burnett, C27, First Blood: Strengthening McDeliverys Ownership of the E-sports Segment through a Global-first Partnership The Gaming Company, Ultimate Warrior Showdown: PUBG MOBILE Asia Invitational<\/p>\n
28. Most Effective Use - Events (Physical\/Visual) Edelman, #GetMoving Challenge GO Communications, Take a Stand with SmectaGO GO Communications, Genting SkyWorlds Hawt Dotz, AT&S Groundbreaking Ceremony Kredence Creative Solutions, Scholastic Asia Young Storytellers Award (SAYSA) Light Up 7, Bursa Marketplace Fair 2021 MP Events (Pico Malaysia), Malaysia Digital Creativity Festival (MyDCF) 2021 Perk Idea, World of Effervescence The Chariot Agency, C27, Squid Game: Live the Game VoxEureka, NEXTGen Malaysia<\/p>\n
29. Most Effective Use - Experiential Ampersand Advisory, No Events? No Problem! ShiseidoS First-Of-Its-Kind 7 Levels Of Virtual Reality Brings The Tokyo Ginza Street Experience To Your Mobile Phone Entropia - Part of Accenture Song, Raising the bar - experiential party platform by drinkies GO Communications, Take a Stand with SmectaGO GO Communications, LEGO x Adidas Brick Kicks GO Communications, Genting SkyWorlds Noir by Entropia, Calpis Creates an Aspirational Filter for Gen Z's Perk Idea, World of Effervescence SKALE, CapitaLand Plant Rewards<\/p>\n
30. Most Effective Use - Government Sector\/Non-Profit Ampersand Advisory, Grey, Go Comm, For the People, By the People, With the People: how Coways WE STAND AS ONE CSR campaign drove record sales without hard-selling any product Blanc by Entropia, From Social Outcries to Smiles of Happiness - Proton Flood Relief Program FCB SHOUT, MYFUTUREJOBS - Getting Malaysians back to work and the nation back on its feet GO Communications, World Kidney Day INFLUASIA, Voter Suppression LOCUS-T, Bald & Beautiful 4.0 Rantau Golin, Selangor Maritime Gateway: Gateway To A Better Tomorrow Vennea, Program Kembara Qurban VoxEureka, Digi Yellow Heart Xttack Event, For Your Sweetheart: Think Diabetes, Think Heart<\/p>\n
31. Most Effective Use - Influencers\/KOLs Entropia - Part of Accenture Song, The art of sustainability with Red Hong Yi Entropia Blanc, foodpanda Influencer Campaign FCB SHOUT, ALLY AGAINST ADVERSITY - Shining the spotlight on Malaysian resilience with the power of storytelling GO Communications, LEGO x Adidas Brick Kicks Invictus Blue Group, Empowering Frontliners & Sprinting Sales MsOrange Solutions Creative, Initiative Media, PayNet teams up with influencers to make the driest topic in the world FUN and relatable to young adults, I Dah. You Bila Lagi? The Chariot Agency, Costa Smart Cafes: The Cafe You Can Find Everywhere The Clan, Nespresso Summer Campaign Trinergy Digital, 111 Campaign Yellow Paper Plane, Steering ISUZU Into The Right Direction - Winning Hearts, Winning Customers<\/p>\n
32. Most Effective Use - Integrated Media Digitas Malaysia, Building A Connected Ecosystem For Nestl Infant Nutrition To Grow, Engage & Retain Parents FCB SHOUT, OCEAN HARMONY - Bringing life back to the oceans, one card at a time. FCB SHOUT, GOLDEN WISDOM - How RHB captured a new audience by turning traditional culture into modern art-vertisements Maxis eCommerce & Retail, Championing Body Positivity with The Perfect Fit For All Maxis eCommerce & Retail, Redefining The Nation's Eyewear Shopping Experience Noir by Entropia, How Goodday Milk turned frowns into smiles! Noir by Entropia, Taylor'sphere Noir by Entropia, Fishermen Integrated Malaysia, TIME Kabel Besar - Living The Best Life With Strong Connections SKALE, CapitaLand Plant Rewards Xttack Event, For Your Sweetheart: Think Diabetes, Think Heart<\/p>\n
33. Most Effective Use - Launch \/ Re-launch FCB SHOUT, GUM & TEETH PROTECT - Waking Millennials To The Truth Of Gum Problems GO Communications, Genting SkyWorlds GO Communications, Take a Stand with SmectaGO GO Communications, Seasons of Change Noir by Entropia, NIPPON Paint - The Unsung Hero For All Malaysians Noir by Entropia, Fishermen Integrated Malaysia, TIME Kabel Besar - Stamped Its Territory With The Strongest Connection! OMD, Leo Burnett, You asked for it, and you got it: Re-igniting the Heat with 3x Spicy Ayam Goreng McD PHD Media, How Aiken tap into cultural zeitgeist creates a viral triumph PHD Media, Ensemble Worldwide, How Safi Influence Hijabi with #SISREDAHJE translate to 40% Sales Growth Yellow Paper Plane, Steering ISUZU Into The Right Direction - Winning Hearts, Winning Customers<\/p>\n
34. Most Effective Use - Loyalty & CRM Astana International, Petron Jom Jalan Jalan Digitas Malaysia, Building A Connected Ecosystem For Nestl Infant Nutrition To Grow, Engage & Retain Parents Digitas Malaysia, Unfolding Success For Samsung Galaxy Fold3 & Flip3 With CRM Entropia, Watsons KAWKAW Deals | Weekly Promos Entropia, Always On - Stay Thirsty Entropia - Part of Accenture Song, Informal loyalty - a game beyond points Entropia - Part of Accenture Song, Winning mommies with marketing 4.0 FCB SHOUT, ALLY AGAINST ADVERSITY - Shining the spotlight on Malaysian resilience with the power of storytelling<\/p>\n
35. Most Effective Use - Mobile Ampersand Advisory, Innovation Helps Win Urban Beauty-Conscious Women: ShiseidoS First-Of-Its-Kind 7 Levels Of Virtual Reality Brings Tokyo Ginza Street To Your Mobile Phone Edelman, Innovation Helps Win Urban Beauty-Conscious Women: ShiseidoS First-Of-Its-Kind 7 Levels Of Virtual Reality Brings Tokyo Ginza Street To Your Mobile Phone Entropia - Part of Accenture Song, Unified banking experience (UBX) Noir by Entropia, Calpis Encourages Gen Z's to Dance to Fame OMD, Leo Burnett, Navigating the Way to Increase Footwall to McD with Waze<\/p>\n
36. Most Effective Use- Multicultural Marketing Blanc by Entropia, Kongsi Your Gong Xi Edelman, #GetMoving Challenge FCB SHOUT, ALLY AGAINST ADVERSITY - Shining the spotlight on Malaysian resilience with the power of storytelling FCB SHOUT, GOLDEN WISDOM - How RHB captured a new audience by turning traditional culture into modern art-vertisements FCB SHOUT, GO Communications, RASA SAYANG RASA KUAT - Helping the Malay segment navigate ramadan with a fresh insight Noir by Entropia, Reminding Malaysian's that We are ALL Wonda-ful Inside Scarlet, Life After Season 4<\/p>\n
37. Most Effective Use- Programmatic Marketing Assembly, YES Drives Digital Connectivity In Malaysia Noir by Entropia, TIME Kabel Besar - When Precision Meets Planning OMD, Leo Burnett, Discover the World Japan PHD Media, VMLY&R Commerce, Subway - A Cookie for a Footfall in the Cookieless World Xaxis Malaysia, Colgate Optic White<\/p>\n
38. Most Effective Use - Social Media Astro, Maharaja Lawak Mega 2021 Entropia, U Mobile MadeByU: Papercraft Arfa Adam Entropia - Part of Accenture Song, The art of sustainability with Red Hong Yi GO Communications, Take a Stand with SmectaGO Invictus Blue Group, Kebaya & Vulva - Symbols of Empowering Womanhood Kingdom Digital Solutions, SILKYGIRLs Sweet Treats Campaign Maxis eCommerce & Retail, Championing Body Positivity with The Perfect Fit For All Noir by Entropia, REEL-ing an Opportunity to Fame with Calpis OMD, Leo Burnett, C27, McDonalds x BTS: Creating a DYNAMITE Social Buzz with Pop Culture<\/p>\n
39. Most Effective Use - Specific Audience Ampersand Advisory, Winning Urban Beauty-Conscious Women: ShiseidoS First-Of-Its-Kind 7 Levels Of Virtual Reality Brings Ginza Street Tokyo To Malaysia Entropia - Part of Accenture Song, Winning mommies with marketing 4.0 FCB SHOUT, GOLDEN WISDOM - How RHB captured a new audience by turning traditional culture into modern art-vertisements Invictus Blue Group, Kebaya & Vulva - Symbols of Empowering Womanhood Maxis eCommerce & Retail, Fitspo Redefined: Strengthening the nation one fitness goal at a time SKALE, CapitaLand Plant Rewards The Clan, Nespresso Summer Campaign Trinergy Digital, 111 Campaign VoxEureka, Digi Yellow Heart VoxEureka, Doing Well by Doing Good<\/p>\n
40. Most Effective Use - Video Entropia, U Mobile MadeByU: Papercraft Arfa Adam Entropia - Part of Accenture Song, Breaking the fourth wall in interactive storydoing FCB SHOUT, ALLY AGAINST ADVERSITY - Shining the spotlight on Malaysian resilience with the power of storytelling Noir by Entropia, Fishermen Integrated Malaysia, TIME Kabel Besar - Storytelling At Its Best OMD, Leo Burnett, #SyukurBersyukur: How Good Content Can Travel Further and Make a Big Impact The Clan, MAE-ke It Ong Campaign Xaxis Malaysia, JIKSOO Hyper & Hyper Rose Gold (Jul Aug Campaign) Yellow Paper Plane, Steering ISUZU Into The Right Direction - Winning Hearts, Winning Customers<\/p>\n
41. Best Account Manager Astana International, Helena Hassan Be Strategic, Daniel Wong Creme Digital, Sam Werngren Personedge, Lim Shan Yen The Gaming Company, Bowie Lim<\/p>\n
42. Best Art Director\/Designer At Event Quest, CE Tan Borderless, Sandra Sin Clan Malaysia, Afiq Marzuki SKALE, Shah Al Zefflee Zeno Malaysia, Yap Park Mun<\/p>\n
43. Best Strategist Astana International, Danial Asyraf Bin Shafri Be Strategic, Dan Iskandar Borderless, Edward Ong Digitas Malaysia, Grace Loh Kingdom Digital Solutions, Edmund Lou TDG - The D Group, Ng Hun Jie The Gaming Company, Stephanie Wong<\/p>\n
Reserve your place at the ceremony by contacting:<\/p>\n
Czarina Solomon<\/p>\n
Head, Project Management<\/p>\n
Tel: +65 6423 0329<\/p>\n
Mobile: +65 8112 6351<\/p>\n
Email: czarinas@marketing-interactive.com<\/a><\/p>\n Mohanesh Kumar<\/p>\n Project Manager<\/p>\n Tel: +65 6423 0329<\/p>\n Mobile: +65 9895 3365<\/p>\n Email: mohaneshk@marketing-interactive.com<\/a><\/p>\n <\/p>\n Read the rest here:<\/p>\n Agency of the Year and MARKies Malaysia 2022 shortlists unveiled - Marketing Interactive<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" The wait is over and the results are in! A+M is thrilled to reveal the shortlist for the Agency of the Year Awards and MARkies 2022 Malaysia. Thirteen years after its inception, this programme continues to serve as a key vehicle for client-side marketers to honour agencies for their outstanding work and services, well-run business performance, and general management across 32 defining categories. All agencies, large and small, were given the opportunity to shine. Continue reading