Last week, Apple unveiled updates to its CarPlay software available on 98% of new cars that expand its reach to the furthest ends of a cars instrument panel.<\/p>\n
Amazon and Buick are streaming commercials showing a dad confusing his familys car for an Alexa (which is built in). The YouTube comments are harsh.<\/p>\n
Google, too, is working on software the Android Automotive operating system (AAOS) which research firm Gartner predicts will power 70% of cars by 2028.<\/p>\n
Whats the deal with these tech companies jumping in?<\/p>\n
Consider this: The first time youre driven by an autonomous car something that could become normal in 20-30 years youre bewildered. The 10th time? Old news.<\/p>\n
And, after the novelty wears off, youll check your phone and, who knows, eat a sandwich? Have sex in your automated car? Studies seem to think you will.<\/p>\n
Mostly, of course, well likely engage in the dynamic duo of human activity: work and TV! Unlocking this time will lead to enormous economic potential for tech companies and will most directly impact:<\/p>\n
Are cars the next battleground for data?<\/p>\n
Where Big Tech sees huge potential in being deeply embedded in the automotive experience, others see alarms going off.<\/p>\n
Big Techs already conquered the home and office. Its clear the car is likely next.<\/p>\n
Business and tech news in 5 minutes or less<\/p>\n
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Read the original here: <\/p>\n
Why Big Tech wants to be in your car so badly - The Hustle<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Last week, Apple unveiled updates to its CarPlay software available on 98% of new cars that expand its reach to the furthest ends of a cars instrument panel. Amazon and Buick are streaming commercials showing a dad confusing his familys car for an Alexa (which is built in). The YouTube comments are harsh. Continue reading