ZK International Group Co ZKIN shares are trading higher Tuesday after the company announced a partnership with rapper and pop culture icon Nicki Minaj.<\/p>\n
Minaj is set tobring her influence to the sports-betting world through a multi-year partnership with MaximBet, a ZK International Group portfolio company. The female rapper willwork with MaximBet on branding, merchandise, creative activations, partnerships and fan experiences thatbring together entertainment, sports, celebrities and betting.<\/p>\n
\"I'm ready to fully step into my potential as a young, influential Queen and owner and open doors for others to dream big,\" Minaj said.<\/p>\n
ZK International Group has invested $25 million in MaximBet and currently owns a 16% stake in the company.MaximBet is currently live in Coloradoand is on track to launch in nine additional U.S. states, as well as inthe Canadian province ofOntario.<\/p>\n
The companypreviously formed a partnership withNBA starDwight Howard and has expressed interestinattracting various artists and talents in similar exclusive deals.<\/p>\n
Related Link:NFT Platform Announced By ZK International's XSigma: What Investors Should Know<\/p>\n
ZK International Groupis aChina-based engineering company building and investing in innovative technologies for the modern world.<\/p>\n
ZKIN Price Action: ZK International Group has traded between 85 cents and $5.64 over a 52-week period.<\/p>\n
The stock was up 10.8% at $1.44 at press time, according to data fromBenzinga Pro.<\/p>\n
Photo: Wikimedia Commons.<\/p>\n
<\/p>\n
Link:<\/p>\n
Nicki Minaj Enters The Sports-Betting Space: Why ZK International Group Stock Is Rising - Benzinga - Benzinga<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" ZK International Group Co ZKIN shares are trading higher Tuesday after the company announced a partnership with rapper and pop culture icon Nicki Minaj. Minaj is set tobring her influence to the sports-betting world through a multi-year partnership with MaximBet, a ZK International Group portfolio company. The female rapper willwork with MaximBet on branding, merchandise, creative activations, partnerships and fan experiences thatbring together entertainment, sports, celebrities and betting. Continue reading