It's a long way from the Bahamas, but Elk Grove Village officials hope their latest marketing push packs a quicker punch.<\/p>\n
The village is paying for the production of five 15-second commercials, to air on regular TV and digital media like YouTube, as part of its Makers Wanted campaign to promote its sprawling industrial park as a place to do business. The commercials will tie in with Makers Wanted ads on electronic billboards along tollways and major thoroughfares throughout the suburbs.<\/p>\n
The ad campaign is being conceived by Banner Collective, a Chicago-based digital content studio that inked a $243,000 professional services contract with the village board Tuesday night. That contract, along with a separate $202,000 deal with Lombard-based ad agency Red Caffeine approved two weeks ago, represents a leaner 2022 marketing budget for the Northwest suburb that made a splash with the Makers Wanted Bahamas Bowl in 2018 and 2019.<\/p>\n
Last year, Elk Grove sponsored three USA Olympic teams and paid for commercials and in-game features during Chicago White Sox broadcasts.<\/p>\n
\"We're not sponsoring anything unusual (this year),\" said Mayor Craig Johnson, who was behind the unconventional college football game sponsorship.<\/p>\n
But, Johnson hinted, \"I'm already working on my next one.\"<\/p>\n
Still, the mayor was excited about the new TV spots and corresponding billboards. He was ready to unveil the new ads at the board meeting Tuesday night, but last-minute tweaks will delay the release two weeks.<\/p>\n
\"It's not the same type of PR splash,\" he said of the commercials compared to the bowl game. \"We're trying to do something a little different. If you do something repeatedly, it loses its effect.\"<\/p>\n
The village spent $300,000 to have its business marketing tagline affixed to the title of the bowl game, but that was just part of an overall $700,000 marketing budget that also included TV ads, a website, an annual business expo and other marketing efforts.<\/p>\n
The marketing spending this year -- just under $450,000 -- is more on par with what the village spent when the Makers Wanted campaign launched in 2015. That initial effort included a mix of television and radio commercials, print advertising and digital billboards along the tollways.<\/p>\n<\/p>\n
<\/p>\n
View post: <\/p>\n
Elk Grove's latest marketing effort: Short TV ads and corresponding billboards - Daily Herald<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" It's a long way from the Bahamas, but Elk Grove Village officials hope their latest marketing push packs a quicker punch. The village is paying for the production of five 15-second commercials, to air on regular TV and digital media like YouTube, as part of its Makers Wanted campaign to promote its sprawling industrial park as a place to do business. Continue reading