Travel<\/p>\n
26 Mar, 2022 03:05 AM3 minutes to read<\/p>\n
An ad campaign claims Wales as the \"New Zealand of the North\". Photo \/ Facebook<\/p>\n
A Welsh distillery has found an unusual - and arguably risky - way to promote its whisky in New Zealand by advertising Wales as the \"New Zealand of the North\".<\/p>\n
Kiwis on social media spotted the ad campaign which promotes Wales as being \"just like New Zealand, only we're 100% open\", in what can be read as a stab at Aotearoa's pandemic border restrictions.<\/p>\n
The ad that has been popping up for Kiwi Facebook users is not, in fact, Wales' latest tourism promo, but is actually part of a campaign by Penderyn Distillery, which sells its Welsh single malt whiskies in New Zealand.<\/p>\n
A series of posts on the \"New Zealand of the North\" Facebook page take aim at New Zealand as a tourism destination, as well as our rugby team and even New Zealand lamb.<\/p>\n
\"Just like New Zealand. Only we're 100 per cent open,\" one of the advertisements for Penderyn Distillery declared.<\/p>\n
From majestic mountains to tranquil lakes, to deserted beaches, Wales is up there with the most beautiful places on the...<\/p>\n
Luckily for Penderyn, Kiwis have seen the funny side of the tongue-in-cheek ad campaign and responded with quintessential Kiwi friendliness and good humour.<\/p>\n
Flight of the Conchords star Jemaine Clement was among those who shared his thoughts on the playfully provocative campaign.<\/p>\n
\"Okay, but if you are in the UK ... maybe you should just go to Wales?\" Clement posted.<\/p>\n
In 2019, Wales took Dunedin's Baldwin St's Guinness World Record for world's steepest street but Dunedin got to claim the title back a few months later when Guinness reinstated Baldwin St as the steepest street on Earth.<\/p>\n
One Kiwi commented on the ad: \"First they tried to claim the world's steepest street from @Lovedunedin now they claim to be the entire country, well played, it does look quite nice there.\"<\/p>\n
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Read more:<\/p>\n
Welsh whisky brand promoting Wales as 'New Zealand of the North' - New Zealand Herald<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Travel 26 Mar, 2022 03:05 AM3 minutes to read An ad campaign claims Wales as the \"New Zealand of the North\". Continue reading