Photo: IANS<\/p>\n
Amid the heated debate on how Big Tech is pocketing most of the earnings by creators on their platforms, homegrown creator-tech startup called HYPD is helping creators turn 'creator-preneurs' and launch their own business in under 30 seconds.<\/p>\n
A digital home for creators, HYPD is Asia's first creator-owned marketplace that enables content creators to launch their own multi-brand stores\/businesses.<\/p>\n
According to Ashwarya Garg and Akshay Bhatnagar, Co-founders of HYPD, for Big Tech platforms, creator monetisation is a \"pseudo priority\".<\/p>\n
Creators have the domain knowledge, they have the distribution and all they need is a destination of their own and a no-code tech platform to start monetising.<\/p>\n
\"HYPD does exactly that. It provides a business-in-a-box solution, for any creator to start earning their first dollar on the internet,\" Bhatnagar added.<\/p>\n
Creators can sell products from multiple brands and, in future, can launch their own courses, take appointments, sell tickets and everything else they feel is monetisable.<\/p>\n
\"The best part, all profits are directly owned and kept by creators. No dependence on countless apps, No platform fee, no middle-men cuts, no gas fee on payment processing, and no hassle of operations and technology. Launch your business where your fans exist!\" the co-founders explained.<\/p>\n
New Delhi-based HYPD recently raised $1.5 million in seed round and the capital will be utilised to activate one million content-creators.<\/p>\n
In the past three months, creators have powered GMV of over 50 lakh from their respective stores, directly earning a sizable amount of profit, currently pegged at Rs 12 lakh.<\/p>\n
India had over 700 million internet users in 2020, which is expected to cross the billion mark by 2024.<\/p>\n
While a large percentage of these users are \"consumers of content\", a good percentage of these users are \"creators of content\".<\/p>\n
\"With Covid-led change, the urge to consume and create content has accelerated its demand by a decade, and now this is a full-blown industry that needs its tools, processes, accelerators, and community to help them make a strong sustainable living out of this,\" Garg told IANS.<\/p>\n
A fintech creator on the platform could create and sell courses on finances and lifestyle creator could make sure his\/her fans get to buy what he\/she recommends, through a marketplace owned and run by him\/her, and get to keep the high affiliate earnings.<\/p>\n
HYPD helps creators to build that under 30-seconds, making them earn up to 20 per cent of every sale.<\/p>\n
\"Possibilities are endless. HYPD is a creator-tech tool, to help you achieve all of those possibilities,\" said Bhatnagar.<\/p>\n
The platform has a creators\/influencers network such as Bhuvan Bam, Tanmay Bhatt Bhuvan Bam, Ranveer Allahbadia and more. The first cohort of VCs has top-notch names in the industry like Better capital, Sauce VC, Joyance Partners and Lets Venture, and several angel investors.<\/p>\n
HYPD said it has already empowered more than 500 creators to launch their stores via its platform. - IANS <\/p>\n
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India's HYPD making 'creator-preneurs' as Big Tech eats into their profits - The Weekend Leader<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Photo: IANS Amid the heated debate on how Big Tech is pocketing most of the earnings by creators on their platforms, homegrown creator-tech startup called HYPD is helping creators turn 'creator-preneurs' and launch their own business in under 30 seconds. A digital home for creators, HYPD is Asia's first creator-owned marketplace that enables content creators to launch their own multi-brand stores\/businesses. Continue reading