Mondelz International has launched a portion control packaging format for its Cadbury Duos range.<\/p>\n
The new Twist Wrap features a portion control mechanism, allowing consumers to twist to seal and save half for later.<\/p>\n<\/p>\n
Described as a first for a chocolate brand in the UK, the new packaging is made using a memory technology solution, meaning the wrapper stays twisted by a single twist, which Cadbury says preserves fresh flavour, texture and shape.<\/p>\n
The new bars will start to appear from the end of January, with the packaging to be rolled out across five members of the Cadbury Duos portfolio: Cadbury Wispa, Cadbury Wispa Gold, Cadbury Boost, Cadbury Double Decker, and Cadbury Dairy Milk.<\/p>\n
The innovation is part of Mondelz Internationals commitment to helping promote healthier snacking, with a focus on portion control seen as an effective way of supporting people in balancing their calorie intake.<\/p>\n
Kelly Lawrence, Brand Manager for Cadbury at Mondelz International, said: Following good results during concept testing, were excited to announce the new packaging this year, allowing shoppers to indulge in a sweet treat then easily reseal and save the remainder of the product for later.<\/p>\n
Weve put a lot of time and investment into portionable packaging as a way of empowering consumers to snack in a more mindful way, and we are excited to see what shoppers think.<\/p>\n
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New Portion-Controlled Packaging Introduced To Cadbury Range - Namnews<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Mondelz International has launched a portion control packaging format for its Cadbury Duos range. Continue reading