When a customer calls or comes into your tire dealership, its easy to get into a rhythm and read from a script. What can I do for you today? Whats the year, make and model of your vehicle? Whats your tire size? Important questions, sure. However, this is called winging it; its not a true sales process, says Steve Ferrante, CEO of Sale Away LLC and the producer and host of Pinnacle Performance Training, a program that teaches independent tire and auto service businesses how to improve customer relations, build winning team cultures and produce greater sales results.<\/p>\n
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With more than 30 years of successful sales and management training experience, Ferrante is employed by many of Tire Reviews Top Shops as a sales coach that helps establish a sales process based on a companys values toward customer service. In addition to being a regular contributor to Tire Review, Ferrante grew up in and around his familys auto service business in Massachusetts and is an avid auto enthusiast.<\/p>\n
In this episode of Whats Trending with Tire Review, presented by AAPEX, Ferrante delves into:<\/p>\n
Watch above or subscribe to Whats Treading with Tire Review onApple Podcasts,Spotify,Google Play,YouTubeandSpreaker.<\/p>\n
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Breaking the Buying Trance with Steve Ferrante - Tire Review<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" When a customer calls or comes into your tire dealership, its easy to get into a rhythm and read from a script. Continue reading