Fears that shoppers in travel retail would shy away from interacting with staff in-store, making the role of brand ambassadors all but redundant in the new normal, have not come to pass.<\/p>\n
Figures published earlier this year by m1nd-set and the European Travel Retail Confederation showed that 64% of European travelling shoppers will continue to engage with staff and 67% will continue to try products.<\/p>\n
The experience of those on the front line is even more emphatic.<\/p>\n
People are almost seeking out that human connection, says Blackjack Retail & Brand Director Leanne Nutter.<\/p>\n
You can see people coming in and seeking out that human engagement.<\/p>\n
Ethos Farm Founder & CEO Sally Alington echoes the suggestion that a more flexible, cross-category approach is needed for the future of travel retail.<\/p>\n
There could be some fun discussions between retailers and brands about how we can tackle this differently, she says.<\/p>\n
To discover the future of staffing for travel retail, read the full interview here.<\/p>\n<\/p>\n
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Here is the original post:<\/p>\n
A flexible approach: The importance of staffing in travel retail's new normal - DFNIonline.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Fears that shoppers in travel retail would shy away from interacting with staff in-store, making the role of brand ambassadors all but redundant in the new normal, have not come to pass. Figures published earlier this year by m1nd-set and the European Travel Retail Confederation showed that 64% of European travelling shoppers will continue to engage with staff and 67% will continue to try products. The experience of those on the front line is even more emphatic Continue reading