Another media giant is making a sports betting play. Global sports streaming platform DAZN is hiring a VP of product for betting and gaming, per a job description posted this week.<\/p>\n
Within that job description, DAZN said it is planning to build a world class betting proposition.<\/p>\n
The language of the description suggests the company plans to launch its own sportsbook. For example:<\/p>\n
As the VP of this team, youll be responsible for the entire user journey flows from discovery to bet conversion.<\/p>\n
DAZN did not respond to multiple requests for comment.<\/p>\n
The description read:<\/p>\n
DAZN has been changing how the world consumes sports for the past five years and we are now embarking on an exciting new stage of our journey.<\/p>\n
As our VP of Product [..] your goal will be to capitalise on the unique opportunity that DAZN has right now: to establish a truly world class betting proposition alongside premier sports rights in some of the most exciting markets in the world.<\/p>\n
The company also hired Ian Turnbull as EVP of betting and gaming earlier this month. Turnbull previously held gaming roles at Entain and Amazon Web Services.<\/p>\n
DAZN did not respond to questions about its target markets or technology plans.<\/p>\n
The role would be based in London, though US sports betting is presumably a target given its value and DAZNs presence in the US.<\/p>\n
The streaming site is a potentially big player in sports betting, with 15 million subscribers worldwide per the BBC.<\/p>\n
In the US, the company is best-known for its combat sports content portfolio. It arguably has a stronger rights portfolio in markets like Italy and Germany.<\/p>\n
The pivot to gambling is not entirely out of the blue. DAZN hired gambling exec Shay Segev as its co-CEO earlier this year.<\/p>\n
And fellow co-CEO James Rushton told the BBC in August that DAZN would boost revenues by expanding to things like wagering, betting, fantasy and commerce.<\/p>\n
The company is currently loss-making, having spent billions on global sports rights.<\/p>\n
Indeed, the pivot to sports betting is reminiscent of another streaming company: FuboTV.<\/p>\n
Fubo acquired a sportsbook platform last year and aims to launch its first Fubo Sportsbook by the end of the year.<\/p>\n
As one example of the potential streaming\/betting integration, Fubo recently unveiled a Live Sync function. Essentially thesports bettingapp is linked to a Fubo streaming account, meaning the app will display markets for whatever the user is watching.<\/p>\n
However, some experts have questioned the practicalities of embedding a sportsbook within a streaming platform.<\/p>\n
DAZN also has some gambling roots of its own. It used to be part of the same company as Perform, a key data provider for sportsbooks.<\/p>\n
Perform was sold to STATS back in 2019 so DAZN could focus on streaming.<\/p>\n
However, before that in 2017, the combined group launched a short-lived UK online sportsbook called DabbleBet. The product lasted around 18 months before being closed.<\/p>\n
<\/p>\n
Continue reading here:<\/p>\n
Is DAZN The Next Streaming Giant With Sports Betting Plans? - Legal Sports Report<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Another media giant is making a sports betting play. Global sports streaming platform DAZN is hiring a VP of product for betting and gaming, per a job description posted this week Continue reading