Nestl and Starbucks will initially focus on the most popularRTDproducts, such as Starbucks Frappuccino and Starbucks Doubleshot, with a strong innovation pipeline for the future.<\/p>\n
The products will be rolled out across a variety of channels, including online platforms.<\/p>\n
The new collaboration builds on a three-year partnership through the global coffee alliance, which has expanded the reach of Starbucks branded coffee and tea products across 79 markets outside Starbucks retail stores.<\/p>\n
Other products from the partnership to date have included whole bean, roast and ground as well as Starbucks capsules for Nestl's Nespresso and Nescaf Dolce Gusto proprietary technologies.<\/p>\n
Nestl says the partnership with Starbucks has confirmed Nestls leading position in the global coffee business.<\/p>\n
Last year, Nestls sales of Starbucks products reached CHF 2.7bn ($3bn), representing double digit organic growth on 2019.<\/p>\n
With our expansion plans intoRTDcoffee, Nestl will continue to build on its global leadership in coffee and will benefit from new growth opportunities in a segment that is developing rapidly and attracting new and younger consumers, said David Rennie, Head of Nestl Coffee Brands.<\/p>\n
<\/p>\n
More here: <\/p>\n
Nestl and Starbucks to bring RTD coffee to Southeast Asia, Oceania and Latin America - BeverageDaily.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Nestl and Starbucks will initially focus on the most popularRTDproducts, such as Starbucks Frappuccino and Starbucks Doubleshot, with a strong innovation pipeline for the future. Continue reading