Theres no doubt that augmented reality (AR) and virtual reality (VR) elements are in line to experience a massive boost in terms of importance. On one hand, AR glasses superimpose visual elements on your real-world view. On the other, VR headsets allow you to immerse yourself into a completely virtual environment and engage with brands and whatnot. <\/p>\n
Its worth mentioning that the rise in prominence of AR and VR elements will open the door to endless opportunities for marketers. And to give us all a clear picture of the same, Facebook released a new report that covers how AR and VR are advancing and what the future holds for this technology. <\/p>\n
Access, Agility, People & Utility were touted as the vital signals steering the next stage of AR\/VR advancement.<\/p>\n
The report explained how the AR & VR progress will be much similar to previous technological advancements i.e. the elements importance in our everyday lives will increase in the near future. <\/p>\n
Additionally, Facebook boasts that about 3 in every 4 (75%) business owners are likely to rely on AR and VR technology in the following two years. Moreover, the worldwide spending on the same is expected to witness a 6x bump. <\/p>\n
Also on a steady incline is the user demand for AR content. But that shouldnt come as a surprise since many people are becoming interested in eCommerce. <\/p>\n
AR and VR technology has the potential to provide vibrant opportunities for one to enhance their product discovery and brand connection experience. In simpler words, AR & VR can very well bridge the gap between in-person and online shopping.<\/p>\n
Facebooks report also revealed that searches (in the English language) pertaining to AR and VR on Facebook increased almost twice as rapidly in developing markets than in established ones. <\/p>\n
The appeal is definitely growing in multiple markets across the globe. This is a clear indication that unique and interactive tech platforms will play a big role in the future and provide businesses with a plethora of exciting ways to interact with their customers. <\/p>\n
According to Facebook itself, AR and VR can completely change the way people interact with brands and vice versa. From being able to meet notable clothing designers one-on-one to having a master creative director reimagine a home, the possibilities are endless. <\/p>\n
However, theres still time before AR and VR can make giant strides. The technology is still in its early stages but its only a matter of time before the next big shift takes shape.<\/p>\n
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Originally posted here:<\/p>\n
Facebook's New Report Highlights the Future Potential of Augmented and Virtual Reality - Digital Information World<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Theres no doubt that augmented reality (AR) and virtual reality (VR) elements are in line to experience a massive boost in terms of importance. On one hand, AR glasses superimpose visual elements on your real-world view. On the other, VR headsets allow you to immerse yourself into a completely virtual environment and engage with brands and whatnot. Continue reading