{"id":1016737,"date":"2021-06-20T01:09:12","date_gmt":"2021-06-20T05:09:12","guid":{"rendered":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/virtual-reality-ads-make-their-way-to-facebooks-oculus-headsets-reuters\/"},"modified":"2021-06-20T01:09:12","modified_gmt":"2021-06-20T05:09:12","slug":"virtual-reality-ads-make-their-way-to-facebooks-oculus-headsets-reuters","status":"publish","type":"post","link":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/virtual-reality\/virtual-reality-ads-make-their-way-to-facebooks-oculus-headsets-reuters\/","title":{"rendered":"Virtual reality ads make their way to Facebook&#8217;s Oculus headsets &#8211; Reuters"},"content":{"rendered":"<p><p>An attendee demos the Oculus Quest wireless virtual reality headset during Facebook Inc's F8 developers conference in San Jose, California, U.S., April 30, 2019. REUTERS\/Stephen Lam<\/p>\n<p>June 16 (Reuters) - Facebook Inc (FB.O) said Wednesday it will begin testing ads inside its virtual reality Oculus headsets in partnership with several game developers, including Resolution Games.<\/p>\n<p>The small-scale test of VR ads are a bridge between the social media company's main revenue line of selling digital advertising and its growing investment to build virtual reality hardware as the next tech frontier after the smartphone.<\/p>\n<p>Facebook said it will use the test to explore ways to help developers earn revenue on the Oculus platform.<\/p>\n<p>Ads will begin to appear in Blaston, an action game developed by Resolution, and in other Oculus games over the coming weeks.<\/p>\n<p>Facebook added that Oculus users will be able to hide individual ads or choose not to see ads from a certain advertiser.<\/p>\n<p>Reporting by Sheila Dang, Editing by Rosalba O'Brien<\/p>\n<p>Our Standards: The Thomson Reuters Trust Principles.<\/p>\n<p><!-- Auto Generated --><\/p>\n<p>The rest is here: <\/p>\n<p><a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/www.reuters.com\/technology\/virtual-reality-ads-make-their-way-facebooks-oculus-headsets-2021-06-16\/\" title=\"Virtual reality ads make their way to Facebook's Oculus headsets - Reuters\">Virtual reality ads make their way to Facebook's Oculus headsets - Reuters<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p> An attendee demos the Oculus Quest wireless virtual reality headset during Facebook Inc's F8 developers conference in San Jose, California, U.S., April 30, 2019. REUTERS\/Stephen Lam June 16 (Reuters) - Facebook Inc (FB.O) said Wednesday it will begin testing ads inside its virtual reality Oculus headsets in partnership with several game developers, including Resolution Games. The small-scale test of VR ads are a bridge between the social media company's main revenue line of selling digital advertising and its growing investment to build virtual reality hardware as the next tech frontier after the smartphone.  <a href=\"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/virtual-reality\/virtual-reality-ads-make-their-way-to-facebooks-oculus-headsets-reuters\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[187744],"tags":[],"class_list":["post-1016737","post","type-post","status-publish","format-standard","hentry","category-virtual-reality"],"_links":{"self":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts\/1016737"}],"collection":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/comments?post=1016737"}],"version-history":[{"count":0,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/posts\/1016737\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/media?parent=1016737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/categories?post=1016737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.euvolution.com\/prometheism-transhumanism-posthumanism\/wp-json\/wp\/v2\/tags?post=1016737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}