White Ops, known for its focus on protecting companiesfrom bot attacks, has rebranded to HUMAN to more authentically represent its values. The announcement made Tuesday.<\/p>\n
The company -- which is now owned by Goldman Sachs MerchantBanking Division, in partnership with ClearSky Security and NightDragon -- said the name reflects its strong commitment to equality and diversity.<\/p>\n
It marks a renewed pledge to carry out theteams long-held mission of protecting the integrity of the internet by disrupting the economics of cybercrime, according to Tamer Hassan, CEO and co-founder of WhiteOps, which has now beenrebranded to HUMAN.<\/p>\n
Hassan announced a change in the works last October. During the past six months, the brand team spoke to customers, partners, analysts, industry leaders, employees, familyand friends, before deciding to make the change.<\/p>\n
advertisement<\/p>\n
advertisement<\/p>\n
The company reviewed thousands of potential names, said Dan Lowden, CMO of HUMAN, adding that we kept coming back to HUMAN, a themeweve embodied since 2014.<\/p>\n
As the new name suggests, the company plans to infuse humanity into the digital experience.<\/p>\n
What does that mean? Lowden tells usthat the company fights daily to protect our customers' digital experiences.<\/p>\n
This new identity galvanizes the vision that defines the future of the cybersecurity market on thecompanys terms, not the bots.<\/p>\n
Bot attacks are impacting business in every corner of the internet, and are a much bigger problem than most companies realize.<\/p>\n
WhiteOps' HumanVerification Engine protects applications, APIs, and digital media from bot attacks, preventing losses and improving the digital experience for real humans. Knowing who is a real human is one of manycomplex issues across the internet.<\/p>\n
HUMAN now verifies more than 10 trillion interactions per week, protecting many of the largest enterprises and internet platforms. In 2020, the company saw34% growth in its customer base and 30% global growth across its teams.<\/p>\n
<\/p>\n
Continued here: White Ops, known for its focus on protecting companiesfrom bot attacks, has rebranded to HUMAN to more authentically represent its values. The announcement made Tuesday. The company -- which is now owned by Goldman Sachs MerchantBanking Division, in partnership with ClearSky Security and NightDragon -- said the name reflects its strong commitment to equality and diversity. Continue reading
\nWhite Ops Takes On Human Rebrand 03\/30\/2021 - MediaPost Communications<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"