Unique X & Copine to deploy Advertising Accord in Switzerland – DCinemaToday

Posted: March 21, 2021 at 5:06 pm

Unique X, world leading cinema software provider,and Copine GmbH of Zurich, are delighted to announce a 5 year agreement for the provisionof the Advertising Accord solution to the Swiss cinema advertising market.

Deployed worldwide, Unique Xs Advertising Accord will allow Copine to innovate the sellingof cinema advertising within the territory while ensuring automated delivery to the cinemascreens of their Exhibitor partners. Advertising Accord provides key features such asinventory management, increased delivery optimisation and flexibility with dynamicscheduling. Advertising Accord is the market leading cinema advertising platform, creatingover 30 million advertising playlists on a weekly basis, globally.

The agreement also makes provision for the deployment of RosettaBridge TMS to theCopine estate for perfect end-to-end advertising delivery. Already powering over 35,000screens globally, the introduction of RosettaBridge TMS to selected cinema sites will bringmore control, visibility and increased automation as well as the ability to receive real-timeinformation on activity in each cinema site.

Marcel Ramsay, co-owner of Copine, commented: We appreciate the new opportunitiesAdvertising Accord opens up for us - especially in an increasingly connected, data-drivenworld. We are convinced that the Swiss cinema advertising market will benefit greatly fromthis.

Unique Xs Chief Commercial Officer Phil Morris also added We are very excited to beworking with Copine, and believe that this deal signifies the strength of the future of cinemaadvertising sales within the Swiss market. The introduction of Advertising Accord to thismarket is a clear demonstration of the flexibility Advertising Accord platform.

About Unique X

Unique X is a brand for the future of digital cinema, providing intelligent autonomoussolutions and content services. Unique X operates in 80 countries globally and specialises indelivering innovative cinema software. To date, more than 200 million GB of data have beentransferred, and over 300 million advertising playlists have been delivered. Cinema solutionsinclude RosettaBridge TMS (Theater Management System), RosettaNet CircuitManagement System, Movie Transit (Digital Cinema Package Content Delivery Network),Basekey (KDM management), RosettaPOS (Point of Sale), RosettaLive (Event Streaming)and our suite of sophisticated pre-show products of Advertising Accord, AdTransit andSmartTrailering.www.uniquex.com

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Unique X & Copine to deploy Advertising Accord in Switzerland - DCinemaToday

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