Innovative retail concept Egg to launch in SA this November –

Posted: November 17, 2020 at 6:11 am

A joint venture between Old Mutual Property and retail mavens Paul Simon (founder of Young Designers Emporium) and Arie Fabian (who built up the Fabiani brand) will see the introduction of a new multi-brand omnichannel retail concept in South Africa, called Egg.

Credit: Egg

Within 3 years, there will be three more Egg precincts at The Zone @ Rosebank and Bedford Centre in Johannesburg, as well as Gateway Mall in Durban.

Its approach is described as 'digital first, celebrated in the physical', and promises to combine a world-class in-store shopping experience with an innovative e-commerce platform and an interactive consumer app.

Of the 250 brands forming part of Egg's offering, many such as Swiitch Beauty, Tshepo Jeans, Selfi, Honest Chocolate and Unframed Ice Cream are small businesses led by talented local creators.

The new concept will provide SMMEs access to a full omnichannel platform including e-commerce that is managed by Egg on behalf of each vendor partner.

Below is a glimpse of some of the brands that will be showcasing their work with Egg:

Accessories Pina Jewels, Missibaba, Sealand, Rowdy, Pichulik, Black Betty, Dr Pachanga, FamkeBeauty Swiitch, Skoon, Glow TheoryFood Potluck Club, Sheckter's Raw, Unframed Ice CreamFashion Orphan Street Clothing, AKJP, Maison Mara, Skhanda World, Artclub and Friends, Ogun, Float, Shelflife, Stiebeuel, Iconic Black, New Balance, Puma, Converse, Lily Label, Selfi, Unknown UnionLiving Haus by Hertex, The Chairman Home, The Tshirt Bed Co Wellness Wazoogles, Honest Chocolate, KURO-B, Nanuki

The first Egg store in Cape Town will occupy the space previously held by Edgars on the first and mezzanine levels of Cavendish Square.


Innovative retail concept Egg to launch in SA this November -

Related Post